Real estate · Metro area · South Carolina
Real estate agents and brokers in the Sumter, SC metro area
How the Sumter, SC metro area compares with other metro areas and the U.S. for real estate agents and brokers: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #130 of 387 scored metro areas
#3 of 8 scored metro areas based in South Carolina
- Listings
- 75
- 6 chain locations (8%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $559.1M
- On rent and homeowner costs · $13,610 a household
- Housing spending per listing (U.S. = 100)
- 137
- 37% above the U.S.
- Listings per 10k households
- 18.3
- 40% below the U.S.
- Population, 2025
- 105,067
- −0.3% since 2020
See the real estate agents and brokers around any address in the Sumter metro area
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sumter metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on rent and homeowner costs in the Sumter metro area comes to about $559.1M a year: $13,610 per household, 18% below the U.S. average. Housing spending per office is 37% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
The Sumter metro area has 75 real estate agents and brokers on map listings as of September 2026. 6 of them (8%) are chain locations, against 4% across the U.S. Per 10,000 households, that is 18.3, 40% below the U.S. rate of 30.6.
The official count of businesses with payroll classed as offices of real estate agents and brokers in the Sumter metro area was 18 in 2023. That is one for every 2,282 households, against one for every 788 across the U.S.
Population estimates show the Sumter metro area declined 0.3% from 2020 to 2025, against +3.1% for the U.S. The Sumter metro area scores 55 (upper middle) on the Groundwork market score for real estate agents and brokers, ranking #130 of 387 scored metro areas and #3 of 8 scored metro areas based in South Carolina.
How the Sumter metro area compares
The same measures for South Carolina and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Sumter metro area | South Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.3 | 33.6 | 30.6 |
| Housing spending per listing (U.S. = 100) | 137 | 81 | 100 |
| Households per official establishment | 2,282 | 635 | 788 |
| Official establishment growth, 2019–2023 | n/a | +31.7% | +20.1% |
| Population growth, 2020–2025 | −0.3% | +8.5% | +3.1% |
| Spending per household on rent and homeowner costs | $13,610 | $14,791 | $16,661 |
| Median household income | $56,693 | $69,324 | $80,734 |
| Groundwork market score | 55 | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18
- Employees, 2023
- 75
- Annual payroll, 2023
- $2.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 756 chain locations
- Listings at the U.S. rate for this spending
- 103The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Sumter metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Sumter metro area
- Population, 2025 estimate
- 105,067−0.3% since 2020
- Households
- 41,083
- Median age
- 38.8
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.8
- Land area
- 665 sq. mi.
- People per square mile
- 157
- Median household income
- $56,693
- Average household income
- $74,835
- Median home value
- $165,300
- Jobs located here
- 37,301
- Daytime population
- 101,774Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sumter metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of the Sumter metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across South Carolina
Every South Carolina market ranked →The highest-scoring metro areas in South Carolina for real estate agents and brokers, numbered among those based in South Carolina (a market based in another state is listed without a number), with the Sumter metro area marked.
Top metro areas in South Carolina
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Spartanburg, SC | 60 | 298 | 20.8 | 125 | +14.3% | #89 of 387 |
| 2Florence, SC | 58 | 143 | 18.2 | 137 | +0.9% | #102 of 387 |
| 3Sumter, SC | 55 | 75 | 18.3 | 137 | −0.3% | #130 of 387 |
| Augusta-Richmond County, GA-SC | 45 | 689 | 29.7 | 91 | +4.7% | #238 of 387 |
| 4Columbia, SC | 40 | 1,112 | 32.7 | 82 | +6.0% | #285 of 387 |
| Charlotte-Concord-Gastonia, NC-SC | 39 | 3,741 | 34.8 | 85 | +10.1% | #292 of 387 |
| 5Greenville-Anderson-Greer, SC | 39 | 1,260 | 32.8 | 83 | +9.0% | #294 of 387 |
| 6Charleston-North Charleston, SC | 34 | 1,612 | 48.0 | 61 | +10.7% | #350 of 387 |
| 7Hilton Head Island-Bluffton-Port Royal, SC | 32 | 576 | 60.3 | 49 | +12.0% | #363 of 387 |
| 8Myrtle Beach-Conway-North Myrtle Beach, SC | 28 | 972 | 61.2 | 43 | +20.9% | #378 of 387 |
Other business types in the Sumter metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate54
- Real estate agents and brokers55
- Property management55
- Mortgage brokers and lenders32
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in the Sumter, SC metro area?
Map listings as of September 2026 show 75 real estate agents and brokers in the Sumter metro area. 6 of them (8%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 18 businesses with payroll classed as offices of real estate agents and brokers in 2023.
How much do households in the Sumter, SC metro area spend on rent and homeowner costs?
About $559.1M a year, or $13,610 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). For the 75 real estate agents and brokers on map listings, housing spending per office is 37% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 41,083 households in the Sumter metro area and national spending patterns by income.
How does the Sumter, SC metro area compare with the U.S. for real estate agents and brokers?
The Sumter metro area has 18.3 real estate agents and brokers per 10,000 households, 40% below the U.S. rate of 30.6. The index of housing spending per office is 137, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, the Sumter metro area would have about 103, against 75 on map listings. There is one business with payroll in the industry for every 2,282 households, against one for every 788 across the U.S.
How fast is the Sumter, SC metro area growing?
Population estimates put the Sumter metro area at 105,067 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 41,083 households. Median household income in the Sumter metro area is $56,693, 30% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sumter metro area scores 55 for real estate agents and brokers (upper middle), #130 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sumter metro area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in the Sumter metro area
Screening a site or an acquisition in the Sumter metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sumter metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.