Auto · County · Wisconsin
Auto repair shops in Winnebago County, WI
How Winnebago County, WI compares with other counties and the U.S. for auto repair shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #644 of 2,378 scored counties
#23 of 67 scored counties in Wisconsin
- Listings
- 128
- 30 chain locations (23%)
- Official establishments
- 78
- +8.3% since 2019
- Household spending a year
- $75.5M
- On vehicle maintenance and repairs · $1,039 a household
- Spending per listing
- $590K
- 33% above the U.S.
- Listings per 10k households
- 17.6
- 18% below the U.S.
- Population, 2025
- 174,218
- +1.4% since 2020
See the auto repair shops around any address in Winnebago County
The site report maps the auto repair shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 128 auto repair shops in Winnebago County. Of those, 30 are chain locations, or 23%, against 16% across the U.S. Per 10,000 households, that is 17.6, 18% below the U.S. rate of 21.5.
Household spending on vehicle maintenance and repairs in Winnebago County comes to about $75.5M a year: $1,039 per household, 8% above the U.S. average. Spread across 128 auto repair shops, that is $590K per shop, 33% above the U.S. figure of $445K. That spending covers all vehicle maintenance and repairs, which auto repair shops share with other businesses in the trade.
The official count of businesses with payroll classed as mechanical, body and glass repair in Winnebago County was 78 in 2023, up 8.3% from 2019. That is one for every 932 households, against one for every 955 across the U.S. Another 76 one-person businesses have no payroll, by official counts. Since fiscal 2022, 5 SBA-backed loans worth $1.1M have gone to businesses classed as mechanical, body and glass repair in Winnebago County.
Between 2020 and 2025, the population of Winnebago County grew 1.4%, slower than the U.S. (+3.1%). Winnebago County scores 62 (upper middle) on the Groundwork market score for auto repair shops, ranking #644 of 2,378 scored counties and #23 of 67 scored counties in Wisconsin.
How Winnebago County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the auto repair shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winnebago County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.6 | 20.7 | 21.5 |
| Spending per listing | $590K | $511K | $445K |
| Households per official establishment | 932 | 890 | 955 |
| Official establishment growth, 2019–2023 | +8.3% | −1.4% | +2.1% |
| Population growth, 2020–2025 | +1.4% | +1.3% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,039 | $1,061 | $958 |
| Median household income | $74,925 | $77,485 | $80,734 |
| Groundwork market score | 62 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 72 → 78+8.3% over the period
- Employees, 2023
- 599
- Annual payroll, 2023
- $33.5M
- One-person businesses, 2023
- 76Businesses with no payroll
- Map listings, September 2026
- 12830 chain locations
- Listings at the U.S. rate for this spending
- 170The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $1.1M
SBA-backed loans to businesses classed as mechanical, body and glass repair in Winnebago County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Winnebago County
- Population, 2025 estimate
- 174,218+1.4% since 2020
- Households
- 72,667
- Median age
- 40.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 435 sq. mi.
- People per square mile
- 395
- Median household income
- $74,925+28.0% vs. 2015–2019, before inflation
- Average household income
- $94,286
- Median home value
- $225,800
- Jobs located here
- 96,519
- Daytime population
- 182,504Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winnebago County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the auto repair shops on map listings by name and distance.
Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardAuto repair shops across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for auto repair shops, numbered among those based in Wisconsin, with Winnebago County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bayfield County, WI | 88 | 6 | 8.1 | $1.5M | +3.4% | #32 of 2,378 |
| 2Adams County, WI | 83 | 12 | 12.6 | $881K | +5.2% | #68 of 2,378 |
| 3Pierce County, WI | 82 | 27 | 17.0 | $764K | +3.1% | #77 of 2,378 |
| 4Calumet County, WI | 77 | 29 | 13.6 | $876K | +2.9% | #163 of 2,378 |
| 5Oconto County, WI | 77 | 30 | 17.8 | $706K | +2.9% | #167 of 2,378 |
| 6Dane County, WI | 75 | 412 | 16.4 | $601K | +4.9% | #214 of 2,378 |
| 7Walworth County, WI | 69 | 79 | 18.3 | $648K | +0.8% | #365 of 2,378 |
| 8Shawano County, WI | 69 | 38 | 22.0 | $517K | +1.7% | #384 of 2,378 |
| 9Iowa County, WI | 68 | 17 | 16.8 | $703K | +1.0% | #405 of 2,378 |
| 10Monroe County, WI | 68 | 37 | 20.2 | $545K | +0.6% | #426 of 2,378 |
| 23Winnebago County, WI | 62 | 128 | 17.6 | $590K | +1.4% | #644 of 2,378 |
Other business types in Winnebago County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many auto repair shops are in Winnebago County, WI?
There are 128 auto repair shops on map listings in Winnebago County as of September 2026. 30 of them (23%) are chain locations. The listings count general, specialty, body and glass repair shops. Official counts show 78 businesses with payroll classed as mechanical, body and glass repair in 2023, up 8.3% from 2019. Official counts list 76 one-person businesses without payroll.
How much do households in Winnebago County, WI spend on vehicle maintenance and repairs?
About $75.5M a year, or $1,039 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 128 auto repair shops on map listings, it comes to $590K per shop. The spending figure covers all vehicle maintenance and repairs, not only auto repair shops. It is estimated from the incomes of the 72,667 households in Winnebago County and national spending patterns by income.
How does Winnebago County, WI compare with the U.S. for auto repair shops?
Winnebago County has 17.6 auto repair shops per 10,000 households, 18% below the U.S. rate of 21.5. Spending per shop is $590K, 33% above the U.S. figure of $445K. At the national ratio of auto repair shops to household spending, Winnebago County would have about 170, against 128 on map listings. There is one business with payroll in the industry for every 932 households, against one for every 955 across the U.S. The official count rose 8.3% from 2019 to 2023, against +2.1% for the U.S.
How fast is Winnebago County, WI growing?
Population estimates put Winnebago County at 174,218 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 72,667 households. The median household income in Winnebago County is $74,925 a year, 7% below the U.S. median of $80,734. That rose 28.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winnebago County scores 62 for auto repair shops (upper middle), #644 of 2,378 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winnebago County. It maps the auto repair shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for auto repair shops · All 56 business types in Winnebago County
Screening a site or an acquisition in Winnebago County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.