Auto · County · Wisconsin
Tire shops in Winnebago County, WI
Competitor counts, household spending and official business counts for tire shops in Winnebago County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 73 out of 100: Upper middle
Ranked #211 of 1,530 scored counties
#24 of 35 scored counties in Wisconsin
- Listings
- 23
- 12 chain locations (52%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $75.5M
- On vehicle maintenance and repairs · $1,039 a household
- Spending per listing
- $3.3M
- 31% above the U.S.
- Listings per 10k households
- 3.2
- 16% below the U.S.
- Population, 2025
- 174,218
- +1.4% since 2020
See the tire shops around any address in Winnebago County
The site report maps the tire shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,039 per household (8% above the U.S. average), households in Winnebago County spend about $75.5M a year on vehicle maintenance and repairs. Spread across 23 tire shops, that is $3.3M per shop, 31% above the U.S. figure of $2.5M. The spending figure covers all vehicle maintenance and repairs, not only tire shops.
There are 23 tire shops on map listings in Winnebago County as of September 2026. Chain locations make up 52% of them, against 39% across the U.S. That comes to 3.2 for every 10,000 households, 16% below the U.S. rate of 3.8.
Official counts show 7 businesses with payroll classed as tire dealers in Winnebago County in 2023. That is one for every 10,381 households, against one for every 6,381 across the U.S.
Between 2020 and 2025, the population of Winnebago County grew 1.4%, slower than the U.S. (+3.1%). Winnebago County scores 73 (upper middle) on the Groundwork market score for tire shops, ranking #211 of 1,530 scored counties and #24 of 35 scored counties in Wisconsin. That puts it in the top quarter of counties.
How Winnebago County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the tire shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winnebago County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.2 | 2.5 | 3.8 |
| Spending per listing | $3.3M | $4.2M | $2.5M |
| Households per official establishment | 10,381 | 10,288 | 6,381 |
| Official establishment growth, 2019–2023 | n/a | −4.0% | −0.4% |
| Population growth, 2020–2025 | +1.4% | +1.3% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,039 | $1,061 | $958 |
| Median household income | $74,925 | $77,485 | $80,734 |
| Groundwork market score | 73 | 76 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 7
- Employees, 2023
- 80
- Annual payroll, 2023
- $4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 2312 chain locations
- Listings at the U.S. rate for this spending
- 30The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as tire dealers in Winnebago County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Winnebago County
- Population, 2025 estimate
- 174,218+1.4% since 2020
- Households
- 72,667
- Median age
- 40.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 435 sq. mi.
- People per square mile
- 395
- Median household income
- $74,925+28.0% vs. 2015–2019, before inflation
- Average household income
- $94,286
- Median home value
- $225,800
- Jobs located here
- 96,519
- Daytime population
- 182,504Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winnebago County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the tire shops on map listings by name and distance.
Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardTire shops across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for tire shops, numbered among those based in Wisconsin, with Winnebago County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Croix County, WI | 91 | 9 | 2.4 | $5.5M | +4.7% | #9 of 1,530 |
| 2Pierce County, WI | 85 | 5 | 3.2 | $4.1M | +3.1% | #44 of 1,530 |
| 3Outagamie County, WI | 84 | 19 | 2.4 | $4.6M | +2.6% | #50 of 1,530 |
| 4Dane County, WI | 83 | 47 | 1.9 | $5.3M | +4.9% | #58 of 1,530 |
| 5Calumet County, WI | 82 | 5 | 2.3 | $5.1M | +2.9% | #71 of 1,530 |
| 6Portage County, WI | 82 | 8 | 2.7 | $4.2M | +2.2% | #76 of 1,530 |
| 7Walworth County, WI | 81 | 13 | 3.0 | $3.9M | +0.8% | #89 of 1,530 |
| 8Washington County, WI | 81 | 18 | 3.2 | $3.6M | +1.8% | #91 of 1,530 |
| 9Waukesha County, WI | 80 | 44 | 2.6 | $4.5M | +2.4% | #96 of 1,530 |
| 10Sauk County, WI | 79 | 5 | 1.8 | $6.3M | +1.3% | #104 of 1,530 |
| 24Winnebago County, WI | 73 | 23 | 3.2 | $3.3M | +1.4% | #211 of 1,530 |
Other business types in Winnebago County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many tire shops are in Winnebago County, WI?
As of September 2026, map listings count 23 tire shops in Winnebago County. 12 of them (52%) are chain locations. The listings count tire shops and tire dealers. Official counts show 7 businesses with payroll classed as tire dealers in 2023.
How much do households in Winnebago County, WI spend on vehicle maintenance and repairs?
About $75.5M a year, or $1,039 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 23 tire shops on map listings, it comes to $3.3M per shop. That spending covers all vehicle maintenance and repairs, which tire shops share with other businesses in the trade. It is estimated from the incomes of the 72,667 households in Winnebago County and national spending patterns by income.
How does Winnebago County, WI compare with the U.S. for tire shops?
Winnebago County has 3.2 tire shops per 10,000 households, 16% below the U.S. rate of 3.8. Spending per shop is $3.3M, 31% above the U.S. figure of $2.5M. At the U.S. ratio of tire shops to household spending, Winnebago County would have about 30, against 23 on map listings. There is one business with payroll in the industry for every 10,381 households, against one for every 6,381 across the U.S.
How fast is Winnebago County, WI growing?
Population estimates put Winnebago County at 174,218 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 72,667 households. The median household income in Winnebago County is $74,925 a year, 7% below the U.S. median of $80,734. That rose 28.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winnebago County scores 73 for tire shops (upper middle), #211 of 1,530 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winnebago County. It maps the tire shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for tire shops · All 56 business types in Winnebago County
Screening a site or an acquisition in Winnebago County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.