Health care · County · Wisconsin
Primary care and pediatric clinics in Winnebago County, WI
The primary care and pediatric clinics in Winnebago County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #557 of 1,656 scored counties
#31 of 37 scored counties in Wisconsin
- Listings
- 39
- 7 chain locations (18%)
- Official establishments
- 138
- +29.0% since 2019
- Household spending a year
- $101.2M
- On medical and dental services · $1,393 a household
- Spending per listing
- $2.6M
- 46% above the U.S.
- Listings per 10k households
- 5.4
- 25% below the U.S.
- Population, 2025
- 174,218
- +1.4% since 2020
See the primary care and pediatric clinics around any address in Winnebago County
The site report maps the primary care and pediatric clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 39 primary care and pediatric clinics in Winnebago County. Chain locations make up 18% of them, against 9% across the U.S. That is 5.4 per 10,000 households, 25% below the U.S. rate of 7.2.
Household spending on medical and dental services in Winnebago County comes to about $101.2M a year: $1,393 per household, 8% above the U.S. average. That works out to $2.6M per clinic, 46% above the U.S. figure of $1.8M. That spending covers all medical and dental services, which primary care and pediatric clinics share with other businesses in the trade.
In 2023, official counts showed 138 businesses with payroll in Winnebago County classed as offices of physicians, up 29.0% from 2019. That is one for every 527 households, against one for every 593 across the U.S. Official counts list 75 one-person businesses without payroll.
Population estimates show Winnebago County grew 1.4% from 2020 to 2025, slower than the U.S. (+3.1%). For primary care and pediatric clinics, Winnebago County has a Groundwork market score of 58 (upper middle): #557 of 1,656 scored counties and #31 of 37 scored counties in Wisconsin.
How Winnebago County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the primary care and pediatric clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winnebago County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.4 | 5.0 | 7.2 |
| Spending per listing | $2.6M | $2.8M | $1.8M |
| Households per official establishment | 527 | 768 | 593 |
| Official establishment growth, 2019–2023 | +29.0% | +26.6% | −2.2% |
| Population growth, 2020–2025 | +1.4% | +1.3% | +3.1% |
| Spending per household on medical and dental services | $1,393 | $1,435 | $1,288 |
| Median household income | $74,925 | $77,485 | $80,734 |
| Groundwork market score | 58 | 72 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 107 → 138+29.0% over the period
- Employees, 2023
- 3,169
- Annual payroll, 2023
- $324.7M
- One-person businesses, 2023
- 75Businesses with no payroll
- Map listings, September 2026
- 397 chain locations
- Listings at the U.S. rate for this spending
- 57The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of physicians in Winnebago County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Winnebago County
- Population, 2025 estimate
- 174,218+1.4% since 2020
- Households
- 72,667
- Median age
- 40.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 435 sq. mi.
- People per square mile
- 395
- Median household income
- $74,925+28.0% vs. 2015–2019, before inflation
- Average household income
- $94,286
- Median home value
- $225,800
- Jobs located here
- 96,519
- Daytime population
- 182,504Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winnebago County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the primary care and pediatric clinics on map listings by name and distance.
Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPrimary care and pediatrics across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for primary care and pediatric clinics, numbered among those based in Wisconsin, with Winnebago County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Croix County, WI | 91 | 13 | 3.5 | $4.7M | +4.7% | #9 of 1,656 |
| 2Polk County, WI | 86 | 5 | 2.6 | $5.5M | +1.7% | #27 of 1,656 |
| 3Rock County, WI | 85 | 10 | 1.5 | $9.3M | +1.7% | #32 of 1,656 |
| 4Calumet County, WI | 82 | 6 | 2.8 | $5.4M | +2.9% | #65 of 1,656 |
| 5Columbia County, WI | 81 | 5 | 2.1 | $7.1M | −0.7% | #73 of 1,656 |
| 6Jefferson County, WI | 81 | 8 | 2.3 | $6.3M | +0.3% | #74 of 1,656 |
| 7La Crosse County, WI | 81 | 20 | 3.9 | $3.6M | +0.3% | #80 of 1,656 |
| 8Dane County, WI | 81 | 171 | 6.8 | $2.3M | +4.9% | #87 of 1,656 |
| 9Sauk County, WI | 80 | 9 | 3.2 | $4.4M | +1.3% | #89 of 1,656 |
| 10Washington County, WI | 79 | 19 | 3.3 | $4.7M | +1.8% | #96 of 1,656 |
| 31Winnebago County, WI | 58 | 39 | 5.4 | $2.6M | +1.4% | #557 of 1,656 |
Other business types in Winnebago County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics36
- Dentists and orthodontists63
- Primary care and pediatrics58
- Urgent care and walk-in clinics51
- Chiropractors46
- Physical therapy49
- Optometrists and eye care45
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many primary care and pediatric clinics are in Winnebago County, WI?
Winnebago County has 39 primary care and pediatric clinics on map listings as of September 2026. 7 of them (18%) are chain locations. The listings count primary care, family medicine and pediatric clinics. Official counts show 138 businesses with payroll classed as offices of physicians in 2023, up 29.0% from 2019. Official counts also show 75 one-person businesses without payroll.
How much do households in Winnebago County, WI spend on medical and dental services?
About $101.2M a year, or $1,393 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 39 primary care and pediatric clinics on map listings, it comes to $2.6M per clinic. The spending figure covers all medical and dental services, not only primary care and pediatric clinics. It is estimated from the incomes of the 72,667 households in Winnebago County and national spending patterns by income.
How does Winnebago County, WI compare with the U.S. for primary care and pediatric clinics?
Winnebago County has 5.4 primary care and pediatric clinics per 10,000 households, 25% below the U.S. rate of 7.2. Spending per clinic is $2.6M, 46% above the U.S. figure of $1.8M. At the national ratio of primary care and pediatric clinics to household spending, Winnebago County would have about 57, against 39 on map listings. There is one business with payroll in the industry for every 527 households, against one for every 593 across the U.S. The official count rose 29.0% from 2019 to 2023, against −2.2% for the U.S.
How fast is Winnebago County, WI growing?
Population estimates put Winnebago County at 174,218 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 72,667 households. The median household income in Winnebago County is $74,925 a year, 7% below the U.S. median of $80,734. That rose 28.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winnebago County scores 58 for primary care and pediatric clinics (upper middle), #557 of 1,656 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winnebago County. It maps the primary care and pediatric clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for primary care and pediatric clinics · All 56 business types in Winnebago County
Screening a site or an acquisition in Winnebago County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.