Groundwork

Real estate · County · Wisconsin

Property management companies in Winnebago County, WI

Competitor counts, household spending and official business counts for property management companies in Winnebago County, WI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 49 out of 100: Lower middle

Ranked #455 of 910 scored counties
#13 of 27 scored counties in Wisconsin

Listings
15
1 chain location (7%)
Official establishments
28
+40.0% since 2019
Household spending a year
$1B
On rent and homeowner costs · $13,889 a household
Housing spending per listing (U.S. = 100)
121
21% above the U.S.
Listings per 10k households
2.1
30% below the U.S.
Population, 2025
174,218
+1.4% since 2020

See the property management companies around any address in Winnebago County

The site report maps the property management companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 15 property management companies in Winnebago County. One of them (7%) is a chain location, against 4% across the U.S. That is 2.1 per 10,000 households, 30% below the U.S. rate of 3.0.

At $13,889 per household (17% below the U.S. average), households in Winnebago County spend about $1B a year on rent and homeowner costs. Housing spending per company is 21% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money property management companies take in.

The official count of businesses with payroll classed as residential and commercial property managers in Winnebago County was 28 in 2023, up 40.0% from 2019. That is one for every 2,595 households, against one for every 1,638 across the U.S.

Population estimates show Winnebago County grew 1.4% from 2020 to 2025, slower than the U.S. (+3.1%). For property management companies, Winnebago County has a Groundwork market score of 49 (lower middle): #455 of 910 scored counties and #13 of 27 scored counties in Wisconsin.

How Winnebago County compares

The same measures for Wisconsin and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Property management in Winnebago County, WI compared with Wisconsin and the U.S.
MeasureWinnebago CountyWisconsinU.S.
Listings per 10k households2.12.53.0
Housing spending per listing (U.S. = 100)121101100
Households per official establishment2,5952,5851,638
Official establishment growth, 2019–2023+40.0%+19.3%+11.4%
Population growth, 2020–2025+1.4%+1.3%+3.1%
Spending per household on rent and homeowner costs$13,889$14,211$16,661
Median household income$74,925$77,485$80,734
Groundwork market score4947

Official counts and lending

Businesses

Official establishments, 2019 to 2023
20 → 28+40.0% over the period
Employees, 2023
479
Annual payroll, 2023
$22.1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
151 chain location
Listings at the U.S. rate for this spending
18The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as residential and commercial property managers in Winnebago County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Winnebago County

Population, 2025 estimate
174,218+1.4% since 2020
Households
72,667
Median age
40.1
Homes lived in by their owners
66%
Vehicles per household
1.8
Land area
435 sq. mi.
People per square mile
395
Median household income
$74,925+28.0% vs. 2015–2019, before inflation
Average household income
$94,286
Median home value
$225,800
Jobs located here
96,519
Daytime population
182,504Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Winnebago County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the property management companies on map listings by name and distance.

Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.

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Property management across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for property management companies, numbered among those based in Wisconsin, with Winnebago County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for property management companies by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1St. Croix County, WI7771.9154+4.7%#58 of 910
2Washington County, WI6871.2224+1.8%#152 of 910
3Portage County, WI6351.7149+2.2%#234 of 910
4Outagamie County, WI61151.9138+2.6%#275 of 910
5Sheboygan County, WI5981.61550.0%#295 of 910
6Fond du Lac County, WI5971.6154+0.5%#296 of 910
7Racine County, WI57141.7147+0.4%#319 of 910
8Jefferson County, WI5672.0128+0.3%#340 of 910
9Waukesha County, WI55352.1141+2.4%#359 of 910
10Wood County, WI5361.9129−0.2%#385 of 910
13Winnebago County, WI49152.1121+1.4%#455 of 910

Other business types in Winnebago County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many property management companies are in Winnebago County, WI?

There are 15 property management companies on map listings in Winnebago County as of September 2026. One of them (7%) is a chain location. The listings count property management companies. Official counts show 28 businesses with payroll classed as residential and commercial property managers in 2023, up 40.0% from 2019.

How much do households in Winnebago County, WI spend on rent and homeowner costs?

About $1B a year, or $13,889 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). For the 15 property management companies on map listings, housing spending per company is 21% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money property management companies take in. It is estimated from the incomes of the 72,667 households in Winnebago County and national spending patterns by income.

How does Winnebago County, WI compare with the U.S. for property management companies?

Winnebago County has 2.1 property management companies per 10,000 households, 30% below the U.S. rate of 3.0. The index of housing spending per company is 121, where 100 is the U.S. At the national ratio of property management companies to household spending, Winnebago County would have about 18, against 15 on map listings. There is one business with payroll in the industry for every 2,595 households, against one for every 1,638 across the U.S. The official count rose 40.0% from 2019 to 2023, against +11.4% for the U.S.

How fast is Winnebago County, WI growing?

Population estimates put Winnebago County at 174,218 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 72,667 households. The median household income in Winnebago County is $74,925 a year, 7% below the U.S. median of $80,734. That rose 28.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winnebago County scores 49 for property management companies (lower middle), #455 of 910 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Winnebago County. It maps the property management companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for property management companies · All 56 business types in Winnebago County

Screening a site or an acquisition in Winnebago County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.