Clothing and laundry · County · Wisconsin
Dry cleaners in Winnebago County, WI
Competitor counts, household spending and official business counts for dry cleaners in Winnebago County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #178 of 507 scored counties
#6 of 9 scored counties in Wisconsin
- Listings
- 6
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $140.7M
- On clothing, shoes and related services · $1,936 a household
- Spending per listing
- $23.4M
- 50% above the U.S.
- Listings per 10k households
- 0.8
- 38% below the U.S.
- Population, 2025
- 174,218
- +1.4% since 2020
See the dry cleaners around any address in Winnebago County
The site report maps the dry cleaners on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 6 dry cleaners in Winnebago County. None of them are chain locations, against 23% across the U.S. That comes to 0.8 for every 10,000 households, 38% below the U.S. rate of 1.3.
At $1,936 per household (6% below the U.S. average), households in Winnebago County spend about $140.7M a year on clothing, shoes and related services. That is about $23.4M of household spending for each shop on map listings, 50% above the U.S. figure of $15.7M. That spending covers all clothing, shoes and related services, which dry cleaners share with other businesses in the trade.
There is no official count of businesses with payroll classed as dry cleaning and laundry services in Winnebago County: counts under 3 aren’t published.
Population estimates put the population change in Winnebago County from 2020 to 2025 at +1.4%, slower than the U.S. (+3.1%). Winnebago County scores 58 (upper middle) on the Groundwork market score for dry cleaners, ranking #178 of 507 scored counties and #6 of 9 scored counties in Wisconsin.
How Winnebago County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the dry cleaners counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winnebago County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.8 | 0.8 | 1.3 |
| Spending per listing | $23.4M | $26.7M | $15.7M |
| Households per official establishment | n/a | 22,138 | 8,177 |
| Official establishment growth, 2019–2023 | n/a | −34.1% | −18.7% |
| Population growth, 2020–2025 | +1.4% | +1.3% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,936 | $2,003 | $2,055 |
| Median household income | $74,925 | $77,485 | $80,734 |
| Groundwork market score | 58 | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 60 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as dry cleaning and laundry services in Winnebago County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Winnebago County
- Population, 2025 estimate
- 174,218+1.4% since 2020
- Households
- 72,667
- Median age
- 40.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 435 sq. mi.
- People per square mile
- 395
- Median household income
- $74,925+28.0% vs. 2015–2019, before inflation
- Average household income
- $94,286
- Median home value
- $225,800
- Jobs located here
- 96,519
- Daytime population
- 182,504Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winnebago County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the dry cleaners on map listings by name and distance.
Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDry cleaners across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for dry cleaners, numbered among those based in Wisconsin, with Winnebago County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dane County, WI | 80 | 24 | 1.0 | $23.1M | +4.9% | #20 of 507 |
| 2Brown County, WI | 76 | 8 | 0.7 | $27.8M | +2.6% | #33 of 507 |
| 3Outagamie County, WI | 66 | 7 | 0.9 | $23.3M | +2.6% | #89 of 507 |
| 4Racine County, WI | 63 | 7 | 0.9 | $22.9M | +0.4% | #129 of 507 |
| 5Waukesha County, WI | 62 | 22 | 1.3 | $18.3M | +2.4% | #138 of 507 |
| 6Winnebago County, WI | 58 | 6 | 0.8 | $23.4M | +1.4% | #178 of 507 |
| 7Walworth County, WI | 54 | 5 | 1.2 | $17.9M | +0.8% | #224 of 507 |
| 8Marathon County, WI | 50 | 6 | 1.0 | $19M | +1.0% | #258 of 507 |
| 9Milwaukee County, WI | 48 | 46 | 1.2 | $15.9M | −1.5% | #282 of 507 |
Other business types in Winnebago County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry54
- Clothing and shoe stores55
- Laundromats48
- Dry cleaners58
Home services
Real estate
Funeral services
Questions
How many dry cleaners are in Winnebago County, WI?
There are 6 dry cleaners on map listings in Winnebago County as of September 2026. None of them are chain locations. The listings count dry cleaners. No official count is published for dry cleaning and laundry services in Winnebago County: counts under 3 are left out.
How much do households in Winnebago County, WI spend on clothing, shoes and related services?
About $140.7M a year, or $1,936 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 6 dry cleaners on map listings, it comes to $23.4M per shop. The spending figure covers all clothing, shoes and related services, not only dry cleaners. It is estimated from the incomes of the 72,667 households in Winnebago County and national spending patterns by income.
How does Winnebago County, WI compare with the U.S. for dry cleaners?
Winnebago County has 0.8 dry cleaners per 10,000 households, 38% below the U.S. rate of 1.3. Spending per shop is $23.4M, 50% above the U.S. figure of $15.7M. At the national ratio of dry cleaners to household spending, Winnebago County would have about 9, against 6 on map listings.
How fast is Winnebago County, WI growing?
Population estimates put Winnebago County at 174,218 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 72,667 households. The median household income in Winnebago County is $74,925 a year, 7% below the U.S. median of $80,734. That rose 28.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winnebago County scores 58 for dry cleaners (upper middle), #178 of 507 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winnebago County. It maps the dry cleaners on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for dry cleaners · All 56 business types in Winnebago County
Screening a site or an acquisition in Winnebago County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.