Groceries and convenience · County · Wisconsin
Convenience stores in Winnebago County, WI
Competitor counts, household spending and official business counts for convenience stores in Winnebago County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 71 out of 100: Upper middle
Ranked #410 of 2,261 scored counties
#15 of 66 scored counties in Wisconsin
- Listings
- 60
- 42 chain locations (70%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $436.2M
- On groceries · $6,003 a household
- Spending per listing
- $7.3M
- 8% below the U.S.
- Listings per 10k households
- 8.3
- 4% above the U.S.
- Population, 2025
- 174,218
- +1.4% since 2020
See the convenience stores around any address in Winnebago County
The site report maps the convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $6,003 per household (5% below the U.S. average), households in Winnebago County spend about $436.2M a year on groceries. That works out to $7.3M per store, 8% below the U.S. figure of $7.9M. The spending figure covers all groceries, not only convenience stores.
There are 60 convenience stores on map listings in Winnebago County as of September 2026. 42 of them (70%) are chain locations, against 60% across the U.S. That comes to 8.3 for every 10,000 households, 4% above the U.S. rate of 8.0.
The official count of businesses with payroll classed as convenience stores in Winnebago County was 3 in 2023. That is one for every 24,222 households, against one for every 3,493 across the U.S.
Population estimates show Winnebago County grew 1.4% from 2020 to 2025, slower than the U.S. (+3.1%). Winnebago County scores 71 (upper middle) on the Groundwork market score for convenience stores, ranking #410 of 2,261 scored counties and #15 of 66 scored counties in Wisconsin. That puts it in the top quarter of counties.
How Winnebago County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all groceries by the convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winnebago County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.3 | 7.8 | 8.0 |
| Spending per listing | $7.3M | $7.8M | $7.9M |
| Households per official establishment | 24,222 | 15,400 | 3,493 |
| Official establishment growth, 2019–2023 | n/a | +25.8% | +22.0% |
| Population growth, 2020–2025 | +1.4% | +1.3% | +3.1% |
| Spending per household on groceries | $6,003 | $6,105 | $6,319 |
| Median household income | $74,925 | $77,485 | $80,734 |
| Groundwork market score | 71 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 13
- Annual payroll, 2023
- $258K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 6042 chain locations
- Listings at the U.S. rate for this spending
- 55The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as convenience stores in Winnebago County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Winnebago County
- Population, 2025 estimate
- 174,218+1.4% since 2020
- Households
- 72,667
- Median age
- 40.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 435 sq. mi.
- People per square mile
- 395
- Median household income
- $74,925+28.0% vs. 2015–2019, before inflation
- Average household income
- $94,286
- Median home value
- $225,800
- Jobs located here
- 96,519
- Daytime population
- 182,504Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winnebago County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the convenience stores on map listings by name and distance.
Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardConvenience stores across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for convenience stores, numbered among those based in Wisconsin, with Winnebago County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ozaukee County, WI | 90 | 10 | 2.6 | $25.5M | +3.0% | #32 of 2,261 |
| 2Dane County, WI | 90 | 149 | 5.9 | $10.9M | +4.9% | #35 of 2,261 |
| 3Waukesha County, WI | 89 | 79 | 4.7 | $14.5M | +2.4% | #41 of 2,261 |
| 4Calumet County, WI | 83 | 11 | 5.1 | $12.3M | +2.9% | #117 of 2,261 |
| 5Kenosha County, WI | 78 | 36 | 5.2 | $11.9M | −0.4% | #217 of 2,261 |
| 6Brown County, WI | 75 | 75 | 6.8 | $9.1M | +2.6% | #296 of 2,261 |
| 7Washington County, WI | 74 | 45 | 7.9 | $8.2M | +1.8% | #322 of 2,261 |
| 8Racine County, WI | 72 | 56 | 7.0 | $8.8M | +0.4% | #367 of 2,261 |
| 9Rock County, WI | 72 | 49 | 7.3 | $8.2M | +1.7% | #372 of 2,261 |
| 10Outagamie County, WI | 72 | 64 | 8.2 | $7.7M | +2.6% | #376 of 2,261 |
| 15Winnebago County, WI | 71 | 60 | 8.3 | $7.3M | +1.4% | #410 of 2,261 |
Other business types in Winnebago County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores74
- Grocery stores73
- Convenience stores71
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many convenience stores are in Winnebago County, WI?
As of September 2026, map listings count 60 convenience stores in Winnebago County. 42 of them (70%) are chain locations. The listings count convenience stores without fuel. Official counts show 3 businesses with payroll classed as convenience stores in 2023.
How much do households in Winnebago County, WI spend on groceries?
About $436.2M a year, or $6,003 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 60 convenience stores on map listings, it comes to $7.3M per store. That spending covers all groceries, which convenience stores share with other businesses in the trade. It is estimated from the incomes of the 72,667 households in Winnebago County and national spending patterns by income.
How does Winnebago County, WI compare with the U.S. for convenience stores?
Winnebago County has 8.3 convenience stores per 10,000 households, 4% above the U.S. rate of 8.0. Spending per store is $7.3M, 8% below the U.S. figure of $7.9M. At the U.S. ratio of convenience stores to household spending, Winnebago County would have about 55, against 60 on map listings. There is one business with payroll in the industry for every 24,222 households, against one for every 3,493 across the U.S.
How fast is Winnebago County, WI growing?
Population estimates put Winnebago County at 174,218 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 72,667 households. The median household income in Winnebago County is $74,925 a year, 7% below the U.S. median of $80,734. That rose 28.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winnebago County scores 71 for convenience stores (upper middle), #410 of 2,261 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winnebago County. It maps the convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for convenience stores · All 56 business types in Winnebago County
Screening a site or an acquisition in Winnebago County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.