Funeral services · County · Wisconsin
Funeral homes in Winnebago County, WI
How Winnebago County, WI compares with other counties and the U.S. for funeral homes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #622 of 1,472 scored counties
#13 of 46 scored counties in Wisconsin
- Listings
- 15
- 3 chain locations (20%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $9.8M
- On funerals · $135 a household
- Spending per listing
- $655K
- 4% below the U.S.
- Listings per 10k households
- 2.1
- In line with the U.S.
- Population, 2025
- 174,218
- +1.4% since 2020
See the funeral homes around any address in Winnebago County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $135 per household (5% below the U.S. average), households in Winnebago County spend about $9.8M a year on funerals. That is about $655K of household spending for each home on map listings, 4% below the U.S. figure of $679K.
There are 15 funeral homes on map listings in Winnebago County as of September 2026. Of those, 3 are chain locations, or 20%, against 10% across the U.S. Per 10,000 households, that is 2.1, in line with the U.S. rate of 2.1.
Official counts show 11 businesses with payroll classed as funeral homes and funeral services in Winnebago County in 2023. That is one for every 6,606 households, against one for every 8,510 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $2.1M have gone to businesses classed as funeral homes and funeral services in Winnebago County.
Population estimates show Winnebago County grew 1.4% from 2020 to 2025, slower than the U.S. (+3.1%). For funeral homes, Winnebago County has a Groundwork market score of 53 (upper middle): #622 of 1,472 scored counties and #13 of 46 scored counties in Wisconsin.
How Winnebago County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winnebago County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.1 | 2.6 | 2.1 |
| Spending per listing | $655K | $544K | $679K |
| Households per official establishment | 6,606 | 6,004 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −1.7% | −1.7% |
| Population growth, 2020–2025 | +1.4% | +1.3% | +3.1% |
| Spending per household on funerals | $135 | $140 | $143 |
| Median household income | $74,925 | $77,485 | $80,734 |
| Groundwork market score | 53 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12 → 11
- Employees, 2023
- 40
- Annual payroll, 2023
- $2.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 153 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $2.1M
SBA-backed loans to businesses classed as funeral homes and funeral services in Winnebago County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Winnebago County
- Population, 2025 estimate
- 174,218+1.4% since 2020
- Households
- 72,667
- Median age
- 40.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 435 sq. mi.
- People per square mile
- 395
- Median household income
- $74,925+28.0% vs. 2015–2019, before inflation
- Average household income
- $94,286
- Median home value
- $225,800
- Jobs located here
- 96,519
- Daytime population
- 182,504Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winnebago County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for funeral homes, numbered among those based in Wisconsin, with Winnebago County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waukesha County, WI | 73 | 32 | 1.9 | $850K | +2.4% | #186 of 1,472 |
| 2Washington County, WI | 70 | 8 | 1.4 | $1.1M | +1.8% | #229 of 1,472 |
| 3Dane County, WI | 65 | 31 | 1.2 | $897K | +4.9% | #350 of 1,472 |
| 4St. Croix County, WI | 61 | 8 | 2.1 | $618K | +4.7% | #460 of 1,472 |
| 5Ozaukee County, WI | 61 | 13 | 3.4 | $483K | +3.0% | #468 of 1,472 |
| 6Waushara County, WI | 58 | 5 | 4.7 | $364K | +2.8% | #526 of 1,472 |
| 7Kenosha County, WI | 57 | 10 | 1.5 | $848K | −0.4% | #528 of 1,472 |
| 8Wood County, WI | 57 | 8 | 2.5 | $671K | −0.2% | #534 of 1,472 |
| 9Racine County, WI | 56 | 16 | 2.0 | $718K | +0.4% | #553 of 1,472 |
| 10Sheboygan County, WI | 56 | 11 | 2.2 | $659K | 0.0% | #556 of 1,472 |
| 13Winnebago County, WI | 53 | 15 | 2.1 | $655K | +1.4% | #622 of 1,472 |
Other business types in Winnebago County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes53
Questions
How many funeral homes are in Winnebago County, WI?
As of September 2026, map listings count 15 funeral homes in Winnebago County. 3 of them (20%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 11 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in Winnebago County, WI spend on funerals?
About $9.8M a year, or $135 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 15 funeral homes on map listings, it comes to $655K per home. It is estimated from the incomes of the 72,667 households in Winnebago County and national spending patterns by income.
How does Winnebago County, WI compare with the U.S. for funeral homes?
Winnebago County has 2.1 funeral homes per 10,000 households, in line with the U.S. rate of 2.1. Spending per home is $655K, 4% below the U.S. figure of $679K. The count on map listings matches the U.S. ratio of funeral homes to household spending. There is one business with payroll in the industry for every 6,606 households, against one for every 8,510 across the U.S.
How fast is Winnebago County, WI growing?
Population estimates put Winnebago County at 174,218 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 72,667 households. The median household income in Winnebago County is $74,925 a year, 7% below the U.S. median of $80,734. That rose 28.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winnebago County scores 53 for funeral homes (upper middle), #622 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winnebago County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Winnebago County
Screening a site or an acquisition in Winnebago County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.