Home services · County · Wisconsin
Roofing and gutter companies in Winnebago County, WI
Competitor counts, household spending and official business counts for roofing and gutter companies in Winnebago County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #964 of 1,177 scored counties
#28 of 40 scored counties in Wisconsin
- Listings
- 38
- 2 chain locations (5%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $195M
- On home repairs, maintenance and insurance · $2,683 a household
- Spending per listing
- $5.1M
- 39% below the U.S.
- Listings per 10k households
- 5.2
- 44% above the U.S.
- Population, 2025
- 174,218
- +1.4% since 2020
See the roofing and gutter companies around any address in Winnebago County
The site report maps the roofing and gutter companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Winnebago County scores 32 (lower middle) on the Groundwork market score for roofing and gutter companies, ranking #964 of 1,177 scored counties and #28 of 40 scored counties in Wisconsin. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 38 roofing and gutter companies in Winnebago County. Of those, 2 are chain locations, or 5%, against 4% across the U.S. Per 10,000 households, that is 5.2, 44% above the U.S. rate of 3.6.
Household spending on home repairs, maintenance and insurance in Winnebago County comes to about $195M a year: $2,683 per household, 11% below the U.S. average. That works out to $5.1M per company, 39% below the U.S. figure of $8.5M. That spending covers all home repairs, maintenance and insurance, which roofing and gutter companies share with other businesses in the trade.
In 2023, official counts showed 18 businesses with payroll in Winnebago County classed as roofing contractors. That is one for every 4,037 households, against one for every 5,063 across the U.S. Population estimates put the population change in Winnebago County from 2020 to 2025 at +1.4%, slower than the U.S. (+3.1%).
How Winnebago County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the roofing and gutter companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winnebago County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.2 | 3.9 | 3.6 |
| Spending per listing | $5.1M | $7M | $8.5M |
| Households per official establishment | 4,037 | 4,969 | 5,063 |
| Official establishment growth, 2019–2023 | n/a | +17.1% | +20.4% |
| Population growth, 2020–2025 | +1.4% | +1.3% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,683 | $2,759 | $3,018 |
| Median household income | $74,925 | $77,485 | $80,734 |
| Groundwork market score | 32 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14 → 18
- Employees, 2023
- 70
- Annual payroll, 2023
- $6.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 382 chain locations
- Listings at the U.S. rate for this spending
- 23The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as roofing contractors in Winnebago County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Winnebago County
- Population, 2025 estimate
- 174,218+1.4% since 2020
- Households
- 72,667
- Median age
- 40.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 435 sq. mi.
- People per square mile
- 395
- Median household income
- $74,925+28.0% vs. 2015–2019, before inflation
- Average household income
- $94,286
- Median home value
- $225,800
- Jobs located here
- 96,519
- Daytime population
- 182,504Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winnebago County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the roofing and gutter companies on map listings by name and distance.
Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRoofing and gutters across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for roofing and gutter companies, numbered among those based in Wisconsin, with Winnebago County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Racine County, WI | 71 | 15 | 1.9 | $14.8M | +0.4% | #143 of 1,177 |
| 2Dane County, WI | 66 | 94 | 3.7 | $8.1M | +4.9% | #233 of 1,177 |
| 3Ozaukee County, WI | 63 | 10 | 2.6 | $12.3M | +3.0% | #302 of 1,177 |
| 4Brown County, WI | 61 | 39 | 3.5 | $7.9M | +2.6% | #346 of 1,177 |
| 5Calumet County, WI | 58 | 5 | 2.3 | $12.4M | +2.9% | #401 of 1,177 |
| 6Manitowoc County, WI | 56 | 8 | 2.3 | $11.4M | +0.4% | #442 of 1,177 |
| 7Milwaukee County, WI | 55 | 94 | 2.4 | $10.7M | −1.5% | #463 of 1,177 |
| 8Marathon County, WI | 55 | 17 | 2.9 | $9.3M | +1.0% | #471 of 1,177 |
| 9Dodge County, WI | 55 | 12 | 3.3 | $7.9M | −0.3% | #479 of 1,177 |
| 10Columbia County, WI | 51 | 8 | 3.3 | $8.6M | −0.7% | #571 of 1,177 |
| 28Winnebago County, WI | 32 | 38 | 5.2 | $5.1M | +1.4% | #964 of 1,177 |
Other business types in Winnebago County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
- Home repair trades38
- HVAC and plumbing45
- Electricians44
- Roofing and gutters32
- Lawn, cleaning and pest control35
- Landscaping and lawn care37
- House cleaning58
- Pest control33
Real estate
Funeral services
Questions
How many roofing and gutter companies are in Winnebago County, WI?
There are 38 roofing and gutter companies on map listings in Winnebago County as of September 2026. 2 of them (5%) are chain locations. The listings count roofers and gutter companies. Official counts show 18 businesses with payroll classed as roofing contractors in 2023.
How much do households in Winnebago County, WI spend on home repairs, maintenance and insurance?
About $195M a year, or $2,683 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 38 roofing and gutter companies on map listings, it comes to $5.1M per company. The spending figure covers all home repairs, maintenance and insurance, not only roofing and gutter companies. It is estimated from the incomes of the 72,667 households in Winnebago County and national spending patterns by income.
How does Winnebago County, WI compare with the U.S. for roofing and gutter companies?
Winnebago County has 5.2 roofing and gutter companies per 10,000 households, 44% above the U.S. rate of 3.6. Spending per company is $5.1M, 39% below the U.S. figure of $8.5M. At the national ratio of roofing and gutter companies to household spending, Winnebago County would have about 23, against 38 on map listings. There is one business with payroll in the industry for every 4,037 households, against one for every 5,063 across the U.S.
How fast is Winnebago County, WI growing?
Population estimates put Winnebago County at 174,218 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 72,667 households. The median household income in Winnebago County is $74,925 a year, 7% below the U.S. median of $80,734. That rose 28.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winnebago County scores 32 for roofing and gutter companies (lower middle), #964 of 1,177 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winnebago County. It maps the roofing and gutter companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for roofing and gutter companies · All 56 business types in Winnebago County
Screening a site or an acquisition in Winnebago County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.