Auto · County · Wisconsin
Car washes and detailers in Winnebago County, WI
How Winnebago County, WI compares with other counties and the U.S. for car washes and detailers: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #651 of 1,451 scored counties
#33 of 36 scored counties in Wisconsin
- Listings
- 31
- 6 chain locations (19%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $75.5M
- On vehicle maintenance and repairs · $1,039 a household
- Spending per listing
- $2.4M
- 3% below the U.S.
- Listings per 10k households
- 4.3
- 13% above the U.S.
- Population, 2025
- 174,218
- +1.4% since 2020
See the car washes and detailers around any address in Winnebago County
The site report maps the car washes and detailers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle maintenance and repairs in Winnebago County comes to about $75.5M a year: $1,039 per household, 8% above the U.S. average. Spread across 31 car washes and detailers, that is $2.4M per location, 3% below the U.S. figure of $2.5M. The spending figure covers all vehicle maintenance and repairs, not only car washes and detailers.
Winnebago County has 31 car washes and detailers on map listings as of September 2026. Chain locations make up 19% of them, against 23% across the U.S. That is 4.3 per 10,000 households, 13% above the U.S. rate of 3.8.
Official counts show 13 businesses with payroll classed as car washes in Winnebago County in 2023. That is one for every 5,590 households, against one for every 6,523 across the U.S.
Population estimates put the population change in Winnebago County from 2020 to 2025 at +1.4%, slower than the U.S. (+3.1%). For car washes and detailers, Winnebago County has a Groundwork market score of 53 (upper middle): #651 of 1,451 scored counties and #33 of 36 scored counties in Wisconsin.
How Winnebago County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the car washes and detailers counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winnebago County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.3 | 3.3 | 3.8 |
| Spending per listing | $2.4M | $3.2M | $2.5M |
| Households per official establishment | 5,590 | 9,500 | 6,523 |
| Official establishment growth, 2019–2023 | n/a | +22.0% | +16.7% |
| Population growth, 2020–2025 | +1.4% | +1.3% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,039 | $1,061 | $958 |
| Median household income | $74,925 | $77,485 | $80,734 |
| Groundwork market score | 53 | 74 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 13
- Employees, 2023
- 74
- Annual payroll, 2023
- $2.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 316 chain locations
- Listings at the U.S. rate for this spending
- 30The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as car washes in Winnebago County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Winnebago County
- Population, 2025 estimate
- 174,218+1.4% since 2020
- Households
- 72,667
- Median age
- 40.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 435 sq. mi.
- People per square mile
- 395
- Median household income
- $74,925+28.0% vs. 2015–2019, before inflation
- Average household income
- $94,286
- Median home value
- $225,800
- Jobs located here
- 96,519
- Daytime population
- 182,504Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winnebago County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the car washes and detailers on map listings by name and distance.
Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCar washes and detailing across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for car washes and detailers, numbered among those based in Wisconsin, with Winnebago County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Walworth County, WI | 84 | 11 | 2.6 | $4.7M | +0.8% | #39 of 1,451 |
| 2Oconto County, WI | 84 | 6 | 3.6 | $3.5M | +2.9% | #40 of 1,451 |
| 3Portage County, WI | 80 | 8 | 2.7 | $4.2M | +2.2% | #56 of 1,451 |
| 4Washington County, WI | 80 | 19 | 3.3 | $3.5M | +1.8% | #58 of 1,451 |
| 5Dane County, WI | 78 | 73 | 2.9 | $3.4M | +4.9% | #77 of 1,451 |
| 6Manitowoc County, WI | 77 | 10 | 2.8 | $3.8M | +0.4% | #92 of 1,451 |
| 7Dunn County, WI | 77 | 6 | 3.4 | $3.4M | +1.7% | #95 of 1,451 |
| 8Sauk County, WI | 75 | 9 | 3.2 | $3.5M | +1.3% | #119 of 1,451 |
| 9Marathon County, WI | 75 | 21 | 3.6 | $3.1M | +1.0% | #127 of 1,451 |
| 10Rock County, WI | 75 | 25 | 3.7 | $2.9M | +1.7% | #128 of 1,451 |
| 33Winnebago County, WI | 53 | 31 | 4.3 | $2.4M | +1.4% | #651 of 1,451 |
Other business types in Winnebago County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care61
- Auto repair shops62
- Collision repair and body shops66
- Car washes and detailing53
- Tire shops73
- Oil change and quick lube61
- Gas stations58
- Insurance agencies35
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many car washes and detailers are in Winnebago County, WI?
Map listings as of September 2026 show 31 car washes and detailers in Winnebago County. 6 of them (19%) are chain locations. The listings count car washes and detailers. Official counts show 13 businesses with payroll classed as car washes in 2023.
How much do households in Winnebago County, WI spend on vehicle maintenance and repairs?
About $75.5M a year, or $1,039 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 31 car washes and detailers on map listings, it comes to $2.4M per location. That spending covers all vehicle maintenance and repairs, which car washes and detailers share with other businesses in the trade. It is estimated from the incomes of the 72,667 households in Winnebago County and national spending patterns by income.
How does Winnebago County, WI compare with the U.S. for car washes and detailers?
Winnebago County has 4.3 car washes and detailers per 10,000 households, 13% above the U.S. rate of 3.8. Spending per location is $2.4M, 3% below the U.S. figure of $2.5M. At the U.S. ratio of car washes and detailers to household spending, Winnebago County would have about 30, against 31 on map listings. There is one business with payroll in the industry for every 5,590 households, against one for every 6,523 across the U.S.
How fast is Winnebago County, WI growing?
Population estimates put Winnebago County at 174,218 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 72,667 households. The median household income in Winnebago County is $74,925 a year, 7% below the U.S. median of $80,734. That rose 28.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winnebago County scores 53 for car washes and detailers (upper middle), #651 of 1,451 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winnebago County. It maps the car washes and detailers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for car washes and detailers · All 56 business types in Winnebago County
Screening a site or an acquisition in Winnebago County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.