Beauty and personal care · County · Wisconsin
Spas and skin care studios in Rock County, WI
How Rock County, WI compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #785 of 1,769 scored counties
#34 of 51 scored counties in Wisconsin
- Listings
- 75
- 4 chain locations (5%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $65.3M
- On personal care products and services · $971 a household
- Spending per listing
- $870K
- In line with the U.S.
- Listings per 10k households
- 11.2
- 3% below the U.S.
- Population, 2025
- 166,472
- +1.7% since 2020
See the spas and skin care studios around any address in Rock County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 75 spas and skin care studios in Rock County. 4 of them (5%) are chain locations, against 10% across the U.S. Per 10,000 households, that is 11.2, 3% below the U.S. rate of 11.5.
Household spending on personal care products and services in Rock County comes to about $65.3M a year: $971 per household, 3% below the U.S. average. Spread across 75 spas and skin care studios, that is $870K per studio, in line with the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
The official count of businesses with payroll classed as other personal care services in Rock County was 10 in 2023. That is one for every 6,720 households, against one for every 4,055 across the U.S.
Between 2020 and 2025, the population of Rock County grew 1.7%, slower than the U.S. (+3.1%). For spas and skin care studios, Rock County has a Groundwork market score of 53 (upper middle): #785 of 1,769 scored counties and #34 of 51 scored counties in Wisconsin.
How Rock County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rock County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.2 | 9.7 | 11.5 |
| Spending per listing | $870K | $1M | $876K |
| Households per official establishment | 6,720 | 5,378 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +18.5% | +29.8% |
| Population growth, 2020–2025 | +1.7% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $971 | $1,007 | $1,005 |
| Median household income | $75,673 | $77,485 | $80,734 |
| Groundwork market score | 53 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 10
- Employees, 2023
- 57
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 754 chain locations
- Listings at the U.S. rate for this spending
- 75The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Rock County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rock County
- Population, 2025 estimate
- 166,472+1.7% since 2020
- Households
- 67,201
- Median age
- 40.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 718 sq. mi.
- People per square mile
- 229
- Median household income
- $75,673+30.8% vs. 2015–2019, before inflation
- Average household income
- $91,984
- Median home value
- $231,600
- Jobs located here
- 69,632
- Daytime population
- 154,793Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rock County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for spas and skin care studios, numbered among those based in Wisconsin, with Rock County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 86 | 6 | 2.8 | $3.8M | +2.9% | #20 of 1,769 |
| 2Pierce County, WI | 78 | 11 | 6.9 | $1.6M | +3.1% | #90 of 1,769 |
| 3Trempealeau County, WI | 75 | 5 | 4.0 | $2.4M | +1.1% | #114 of 1,769 |
| 4Green County, WI | 74 | 8 | 5.1 | $2M | +0.5% | #135 of 1,769 |
| 5Vernon County, WI | 72 | 7 | 5.6 | $1.7M | +2.4% | #170 of 1,769 |
| 6Fond du Lac County, WI | 72 | 27 | 6.2 | $1.6M | +0.5% | #173 of 1,769 |
| 7Washington County, WI | 72 | 51 | 8.9 | $1.2M | +1.8% | #183 of 1,769 |
| 8Dodge County, WI | 70 | 16 | 4.5 | $2.2M | −0.3% | #203 of 1,769 |
| 9Adams County, WI | 70 | 5 | 5.3 | $1.7M | +5.2% | #216 of 1,769 |
| 10Waushara County, WI | 69 | 6 | 5.7 | $1.6M | +2.8% | #242 of 1,769 |
| 34Rock County, WI | 53 | 75 | 11.2 | $870K | +1.7% | #785 of 1,769 |
Other business types in Rock County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas44
- Hair salons43
- Barbershops74
- Nail salons61
- Spas and skin care53
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Rock County, WI?
There are 75 spas and skin care studios on map listings in Rock County as of September 2026. 4 of them (5%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 10 businesses with payroll classed as other personal care services in 2023.
How much do households in Rock County, WI spend on personal care products and services?
About $65.3M a year, or $971 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 75 spas and skin care studios on map listings, it comes to $870K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 67,201 households in Rock County and national spending patterns by income.
How does Rock County, WI compare with the U.S. for spas and skin care studios?
Rock County has 11.2 spas and skin care studios per 10,000 households, 3% below the U.S. rate of 11.5. Spending per studio is $870K, in line with the U.S. figure of $876K. The count on map listings matches the U.S. ratio of spas and skin care studios to household spending. There is one business with payroll in the industry for every 6,720 households, against one for every 4,055 across the U.S.
How fast is Rock County, WI growing?
Population estimates put Rock County at 166,472 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 67,201 households. Median household income in Rock County is $75,673, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rock County scores 53 for spas and skin care studios (upper middle), #785 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rock County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Rock County
Screening a site or an acquisition in Rock County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.