Pets · County · Wisconsin
Veterinarians in Rock County, WI
Competitor counts, household spending and official business counts for veterinarians in Rock County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #429 of 1,485 scored counties
#14 of 50 scored counties in Wisconsin
- Listings
- 20
- 6 chain locations (30%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $55.3M
- On pets · $823 a household
- Spending per listing
- $2.8M
- 2% above the U.S.
- Listings per 10k households
- 3.0
- 9% below the U.S.
- Population, 2025
- 166,472
- +1.7% since 2020
See the veterinarians around any address in Rock County
The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $823 per household (9% below the U.S. average), households in Rock County spend about $55.3M a year on pets. That is about $2.8M of household spending for each clinic on map listings, 2% above the U.S. figure of $2.7M. The spending figure covers all pets, not only veterinarians.
Rock County has 20 veterinarians on map listings as of September 2026. Chain locations make up 30% of them, against 19% across the U.S. Per 10,000 households, that is 3.0, 9% below the U.S. rate of 3.3.
Official counts show 16 businesses with payroll classed as veterinary services in Rock County in 2023. That is one for every 4,200 households, against one for every 3,767 across the U.S.
Population estimates show Rock County grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for veterinarians in Rock County is 63 (upper middle), #429 of 1,485 scored counties and #14 of 50 scored counties in Wisconsin.
How Rock County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rock County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.0 | 3.5 | 3.3 |
| Spending per listing | $2.8M | $2.4M | $2.7M |
| Households per official establishment | 4,200 | 3,532 | 3,767 |
| Official establishment growth, 2019–2023 | n/a | +2.0% | +6.8% |
| Population growth, 2020–2025 | +1.7% | +1.3% | +3.1% |
| Spending per household on pets | $823 | $861 | $909 |
| Median household income | $75,673 | $77,485 | $80,734 |
| Groundwork market score | 63 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16 → 16
- Employees, 2023
- 188
- Annual payroll, 2023
- $8.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 206 chain locations
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as veterinary services in Rock County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rock County
- Population, 2025 estimate
- 166,472+1.7% since 2020
- Households
- 67,201
- Median age
- 40.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 718 sq. mi.
- People per square mile
- 229
- Median household income
- $75,673+30.8% vs. 2015–2019, before inflation
- Average household income
- $91,984
- Median home value
- $231,600
- Jobs located here
- 69,632
- Daytime population
- 154,793Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rock County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.
Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardVeterinarians across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for veterinarians, numbered among those based in Wisconsin, with Rock County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Portage County, WI | 76 | 7 | 2.4 | $3.5M | +2.2% | #144 of 1,485 |
| 2Washington County, WI | 76 | 17 | 3.0 | $3.2M | +1.8% | #148 of 1,485 |
| 3Kenosha County, WI | 75 | 14 | 2.0 | $4.4M | −0.4% | #171 of 1,485 |
| 4Calumet County, WI | 75 | 6 | 2.8 | $3.3M | +2.9% | #180 of 1,485 |
| 5Winnebago County, WI | 73 | 16 | 2.2 | $3.8M | +1.4% | #209 of 1,485 |
| 6Eau Claire County, WI | 73 | 11 | 2.5 | $3.4M | +3.0% | #211 of 1,485 |
| 7Sheboygan County, WI | 72 | 11 | 2.2 | $3.7M | 0.0% | #229 of 1,485 |
| 8Outagamie County, WI | 71 | 26 | 3.3 | $2.7M | +2.6% | #265 of 1,485 |
| 9La Crosse County, WI | 70 | 12 | 2.3 | $3.6M | +0.3% | #278 of 1,485 |
| 10Waukesha County, WI | 68 | 62 | 3.7 | $2.9M | +2.4% | #321 of 1,485 |
| 14Rock County, WI | 63 | 20 | 3.0 | $2.8M | +1.7% | #429 of 1,485 |
Other business types in Rock County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses48
- Veterinarians63
- Pet grooming and boarding42
- Pet stores29
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many veterinarians are in Rock County, WI?
Map listings as of September 2026 show 20 veterinarians in Rock County. 6 of them (30%) are chain locations. The listings count veterinary clinics and animal hospitals. Official counts show 16 businesses with payroll classed as veterinary services in 2023.
How much do households in Rock County, WI spend on pets?
About $55.3M a year, or $823 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 20 veterinarians on map listings, it comes to $2.8M per clinic. That spending covers all pets, which veterinarians share with other businesses in the trade. It is estimated from the incomes of the 67,201 households in Rock County and national spending patterns by income.
How does Rock County, WI compare with the U.S. for veterinarians?
Rock County has 3.0 veterinarians per 10,000 households, 9% below the U.S. rate of 3.3. Spending per clinic is $2.8M, 2% above the U.S. figure of $2.7M. The count on map listings matches the U.S. ratio of veterinarians to household spending. There is one business with payroll in the industry for every 4,200 households, against one for every 3,767 across the U.S.
How fast is Rock County, WI growing?
Population estimates put Rock County at 166,472 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 67,201 households. Median household income in Rock County is $75,673, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rock County scores 63 for veterinarians (upper middle), #429 of 1,485 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rock County. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for veterinarians · All 56 business types in Rock County
Screening a site or an acquisition in Rock County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.