Health care · County · Wisconsin
Primary care and pediatric clinics in Rock County, WI
Competitor counts, household spending and official business counts for primary care and pediatric clinics in Rock County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 85 out of 100: High
Ranked #32 of 1,656 scored counties
#3 of 37 scored counties in Wisconsin
- Listings
- 10
- 1 chain location (10%)
- Official establishments
- 30
- 0.0% since 2019
- Household spending a year
- $93.3M
- On medical and dental services · $1,389 a household
- Spending per listing
- $9.3M
- 5.2 times the U.S.
- Listings per 10k households
- 1.5
- 79% below the U.S.
- Population, 2025
- 166,472
- +1.7% since 2020
See the primary care and pediatric clinics around any address in Rock County
The site report maps the primary care and pediatric clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for primary care and pediatric clinics in Rock County is 85 (high), #32 of 1,656 scored counties and #3 of 37 scored counties in Wisconsin. That puts it in the top 10% of counties for primary care and pediatric clinics.
Households in Rock County spend about $93.3M a year on medical and dental services, or $1,389 per household, 8% above the U.S. average. That works out to $9.3M per clinic, 5.2 times the U.S. figure of $1.8M. The spending figure covers all medical and dental services, not only primary care and pediatric clinics.
There are 10 primary care and pediatric clinics on map listings in Rock County as of September 2026. One of them (10%) is a chain location, against 9% across the U.S. That is 1.5 per 10,000 households, 79% below the U.S. rate of 7.2.
Official counts show 30 businesses with payroll classed as offices of physicians in Rock County in 2023, unchanged from 2019. That is one for every 2,240 households, against one for every 593 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $4M have gone to businesses classed as offices of physicians in Rock County. Population estimates put the population change in Rock County from 2020 to 2025 at +1.7%, slower than the U.S. (+3.1%).
How Rock County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the primary care and pediatric clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rock County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.5 | 5.0 | 7.2 |
| Spending per listing | $9.3M | $2.8M | $1.8M |
| Households per official establishment | 2,240 | 768 | 593 |
| Official establishment growth, 2019–2023 | 0.0% | +26.6% | −2.2% |
| Population growth, 2020–2025 | +1.7% | +1.3% | +3.1% |
| Spending per household on medical and dental services | $1,389 | $1,435 | $1,288 |
| Median household income | $75,673 | $77,485 | $80,734 |
| Groundwork market score | 85 | 72 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 30 → 300.0% over the period
- Employees, 2023
- 1,085
- Annual payroll, 2023
- $127.6M
- One-person businesses, 2023
- 32Businesses with no payroll
- Map listings, September 2026
- 101 chain location
- Listings at the U.S. rate for this spending
- 52The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $4M
SBA-backed loans to businesses classed as offices of physicians in Rock County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rock County
- Population, 2025 estimate
- 166,472+1.7% since 2020
- Households
- 67,201
- Median age
- 40.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 718 sq. mi.
- People per square mile
- 229
- Median household income
- $75,673+30.8% vs. 2015–2019, before inflation
- Average household income
- $91,984
- Median home value
- $231,600
- Jobs located here
- 69,632
- Daytime population
- 154,793Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rock County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the primary care and pediatric clinics on map listings by name and distance.
Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPrimary care and pediatrics across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for primary care and pediatric clinics, numbered among those based in Wisconsin, with Rock County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Croix County, WI | 91 | 13 | 3.5 | $4.7M | +4.7% | #9 of 1,656 |
| 2Polk County, WI | 86 | 5 | 2.6 | $5.5M | +1.7% | #27 of 1,656 |
| 3Rock County, WI | 85 | 10 | 1.5 | $9.3M | +1.7% | #32 of 1,656 |
| 4Calumet County, WI | 82 | 6 | 2.8 | $5.4M | +2.9% | #65 of 1,656 |
| 5Columbia County, WI | 81 | 5 | 2.1 | $7.1M | −0.7% | #73 of 1,656 |
| 6Jefferson County, WI | 81 | 8 | 2.3 | $6.3M | +0.3% | #74 of 1,656 |
| 7La Crosse County, WI | 81 | 20 | 3.9 | $3.6M | +0.3% | #80 of 1,656 |
| 8Dane County, WI | 81 | 171 | 6.8 | $2.3M | +4.9% | #87 of 1,656 |
| 9Sauk County, WI | 80 | 9 | 3.2 | $4.4M | +1.3% | #89 of 1,656 |
| 10Washington County, WI | 79 | 19 | 3.3 | $4.7M | +1.8% | #96 of 1,656 |
Other business types in Rock County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics69
- Dentists and orthodontists60
- Primary care and pediatrics85
- Urgent care and walk-in clinics
- Chiropractors61
- Physical therapy81
- Optometrists and eye care78
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many primary care and pediatric clinics are in Rock County, WI?
As of September 2026, map listings count 10 primary care and pediatric clinics in Rock County. One of them (10%) is a chain location. The listings count primary care, family medicine and pediatric clinics. Official counts show 30 businesses with payroll classed as offices of physicians in 2023, unchanged from 2019. Official counts also show 32 one-person businesses without payroll.
How much do households in Rock County, WI spend on medical and dental services?
About $93.3M a year, or $1,389 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 10 primary care and pediatric clinics on map listings, it comes to $9.3M per clinic. That spending covers all medical and dental services, which primary care and pediatric clinics share with other businesses in the trade. It is estimated from the incomes of the 67,201 households in Rock County and national spending patterns by income.
How does Rock County, WI compare with the U.S. for primary care and pediatric clinics?
Rock County has 1.5 primary care and pediatric clinics per 10,000 households, 79% below the U.S. rate of 7.2. Spending per clinic is $9.3M, 5.2 times the U.S. figure of $1.8M. At the U.S. ratio of primary care and pediatric clinics to household spending, Rock County would have about 52, against 10 on map listings. There is one business with payroll in the industry for every 2,240 households, against one for every 593 across the U.S. The official count held level from 2019 to 2023, against −2.2% for the U.S.
How fast is Rock County, WI growing?
Population estimates put Rock County at 166,472 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 67,201 households. Median household income in Rock County is $75,673, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rock County scores 85 for primary care and pediatric clinics (high), #32 of 1,656 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rock County. It maps the primary care and pediatric clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for primary care and pediatric clinics · All 56 business types in Rock County
Screening a site or an acquisition in Rock County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.