Food and drink · County · Wisconsin
Restaurants and cafes in Rock County, WI
Competitor counts, household spending and official business counts for restaurants and cafes in Rock County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #846 of 2,405 scored counties
#18 of 67 scored counties in Wisconsin
- Listings
- 644
- 225 chain locations (35%)
- Official establishments
- 249
- −2.7% since 2019
- Household spending a year
- $254.8M
- On food away from home · $3,791 a household
- Spending per listing
- $396K
- 7% above the U.S.
- Listings per 10k households
- 95.8
- 13% below the U.S.
- Population, 2025
- 166,472
- +1.7% since 2020
See the restaurants and cafes around any address in Rock County
The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $3,791 per household (7% below the U.S. average), households in Rock County spend about $254.8M a year on food away from home. That is about $396K of household spending for each restaurant on map listings, 7% above the U.S. figure of $371K.
There are 644 restaurants and cafes on map listings in Rock County as of September 2026. Chain locations make up 35% of them, against 34% across the U.S. Per 10,000 households, that is 95.8, 13% below the U.S. rate of 109.8.
In 2023, official counts showed 249 businesses with payroll in Rock County classed as restaurants and other eating places, down 2.7% from 2019. That is one for every 270 households, against one for every 209 across the U.S. Another 45 one-person businesses have no payroll, by official counts. Since fiscal 2022, 4 SBA-backed loans worth $3.1M have gone to businesses classed as restaurants and other eating places in Rock County.
Population estimates show Rock County grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%). Rock County scores 58 (upper middle) on the Groundwork market score for restaurants and cafes, ranking #846 of 2,405 scored counties and #18 of 67 scored counties in Wisconsin.
How Rock County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rock County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 95.8 | 106.3 | 109.8 |
| Spending per listing | $396K | $373K | $371K |
| Households per official establishment | 270 | 242 | 209 |
| Official establishment growth, 2019–2023 | −2.7% | +4.2% | +6.0% |
| Population growth, 2020–2025 | +1.7% | +1.3% | +3.1% |
| Spending per household on food away from home | $3,791 | $3,959 | $4,070 |
| Median household income | $75,673 | $77,485 | $80,734 |
| Groundwork market score | 58 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 256 → 249−2.7% over the period
- Employees, 2023
- 4,879
- Annual payroll, 2023
- $94.2M
- One-person businesses, 2023
- 45Businesses with no payroll
- Map listings, September 2026
- 644225 chain locations
- Listings at the U.S. rate for this spending
- 687The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $3.1M
SBA-backed loans to businesses classed as restaurants and other eating places in Rock County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rock County
- Population, 2025 estimate
- 166,472+1.7% since 2020
- Households
- 67,201
- Median age
- 40.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 718 sq. mi.
- People per square mile
- 229
- Median household income
- $75,673+30.8% vs. 2015–2019, before inflation
- Average household income
- $91,984
- Median home value
- $231,600
- Jobs located here
- 69,632
- Daytime population
- 154,793Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rock County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.
Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRestaurants and cafes across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for restaurants and cafes, numbered among those based in Wisconsin, with Rock County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 84 | 132 | 61.8 | $681K | +2.9% | #67 of 2,405 |
| 2Washington County, WI | 75 | 442 | 77.4 | $566K | +1.8% | #237 of 2,405 |
| 3St. Croix County, WI | 73 | 355 | 94.6 | $491K | +4.7% | #316 of 2,405 |
| 4Waukesha County, WI | 72 | 1,549 | 91.8 | $518K | +2.4% | #338 of 2,405 |
| 5Pierce County, WI | 70 | 163 | 102.7 | $417K | +3.1% | #415 of 2,405 |
| 6Vernon County, WI | 69 | 101 | 81.3 | $458K | +2.4% | #438 of 2,405 |
| 7Dane County, WI | 67 | 2,496 | 99.2 | $441K | +4.9% | #492 of 2,405 |
| 8Ozaukee County, WI | 64 | 384 | 100.2 | $462K | +3.0% | #604 of 2,405 |
| 9Iowa County, WI | 63 | 98 | 96.9 | $416K | +1.0% | #645 of 2,405 |
| 10Racine County, WI | 62 | 722 | 89.8 | $441K | +0.4% | #679 of 2,405 |
| 18Rock County, WI | 58 | 644 | 95.8 | $396K | +1.7% | #846 of 2,405 |
Other business types in Rock County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes58
- Sit-down restaurants54
- Fast food and sandwich shops58
- Pizza61
- Coffee shops and cafes68
- Bakeries and dessert shops69
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many restaurants and cafes are in Rock County, WI?
As of September 2026, map listings count 644 restaurants and cafes in Rock County. 225 of them (35%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 249 businesses with payroll classed as restaurants and other eating places in 2023, down 2.7% from 2019. Official counts list 45 one-person businesses without payroll.
How much do households in Rock County, WI spend on food away from home?
About $254.8M a year, or $3,791 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 644 restaurants and cafes on map listings, it comes to $396K per restaurant. It is estimated from the incomes of the 67,201 households in Rock County and national spending patterns by income.
How does Rock County, WI compare with the U.S. for restaurants and cafes?
Rock County has 95.8 restaurants and cafes per 10,000 households, 13% below the U.S. rate of 109.8. Spending per restaurant is $396K, 7% above the U.S. figure of $371K. At the U.S. ratio of restaurants and cafes to household spending, Rock County would have about 687, against 644 on map listings. There is one business with payroll in the industry for every 270 households, against one for every 209 across the U.S. The official count fell 2.7% from 2019 to 2023, against +6.0% for the U.S.
How fast is Rock County, WI growing?
Population estimates put Rock County at 166,472 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 67,201 households. Median household income in Rock County is $75,673, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rock County scores 58 for restaurants and cafes (upper middle), #846 of 2,405 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rock County. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for restaurants and cafes · All 56 business types in Rock County
Screening a site or an acquisition in Rock County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.