Groceries and convenience · County · Wisconsin
Convenience stores in Rock County, WI
How Rock County, WI compares with other counties and the U.S. for convenience stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 72 out of 100: Upper middle
Ranked #372 of 2,261 scored counties
#9 of 66 scored counties in Wisconsin
- Listings
- 49
- 23 chain locations (47%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $402M
- On groceries · $5,982 a household
- Spending per listing
- $8.2M
- 4% above the U.S.
- Listings per 10k households
- 7.3
- 9% below the U.S.
- Population, 2025
- 166,472
- +1.7% since 2020
See the convenience stores around any address in Rock County
The site report maps the convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 49 convenience stores in Rock County. 23 of them (47%) are chain locations, against 60% across the U.S. That is 7.3 per 10,000 households, 9% below the U.S. rate of 8.0.
Household spending on groceries in Rock County comes to about $402M a year: $5,982 per household, 5% below the U.S. average. Spread across 49 convenience stores, that is $8.2M per store, 4% above the U.S. figure of $7.9M. That spending covers all groceries, which convenience stores share with other businesses in the trade.
Official counts show 9 businesses with payroll classed as convenience stores in Rock County in 2023. That is one for every 7,467 households, against one for every 3,493 across the U.S.
Between 2020 and 2025, the population of Rock County grew 1.7%, slower than the U.S. (+3.1%). The Groundwork market score for convenience stores in Rock County is 72 (upper middle), #372 of 2,261 scored counties and #9 of 66 scored counties in Wisconsin. That puts it in the top quarter of counties.
How Rock County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all groceries by the convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rock County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.3 | 7.8 | 8.0 |
| Spending per listing | $8.2M | $7.8M | $7.9M |
| Households per official establishment | 7,467 | 15,400 | 3,493 |
| Official establishment growth, 2019–2023 | n/a | +25.8% | +22.0% |
| Population growth, 2020–2025 | +1.7% | +1.3% | +3.1% |
| Spending per household on groceries | $5,982 | $6,105 | $6,319 |
| Median household income | $75,673 | $77,485 | $80,734 |
| Groundwork market score | 72 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 9
- Employees, 2023
- 12
- Annual payroll, 2023
- $352K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 4923 chain locations
- Listings at the U.S. rate for this spending
- 51The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as convenience stores in Rock County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rock County
- Population, 2025 estimate
- 166,472+1.7% since 2020
- Households
- 67,201
- Median age
- 40.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 718 sq. mi.
- People per square mile
- 229
- Median household income
- $75,673+30.8% vs. 2015–2019, before inflation
- Average household income
- $91,984
- Median home value
- $231,600
- Jobs located here
- 69,632
- Daytime population
- 154,793Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rock County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the convenience stores on map listings by name and distance.
Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardConvenience stores across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for convenience stores, numbered among those based in Wisconsin, with Rock County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ozaukee County, WI | 90 | 10 | 2.6 | $25.5M | +3.0% | #32 of 2,261 |
| 2Dane County, WI | 90 | 149 | 5.9 | $10.9M | +4.9% | #35 of 2,261 |
| 3Waukesha County, WI | 89 | 79 | 4.7 | $14.5M | +2.4% | #41 of 2,261 |
| 4Calumet County, WI | 83 | 11 | 5.1 | $12.3M | +2.9% | #117 of 2,261 |
| 5Kenosha County, WI | 78 | 36 | 5.2 | $11.9M | −0.4% | #217 of 2,261 |
| 6Brown County, WI | 75 | 75 | 6.8 | $9.1M | +2.6% | #296 of 2,261 |
| 7Washington County, WI | 74 | 45 | 7.9 | $8.2M | +1.8% | #322 of 2,261 |
| 8Racine County, WI | 72 | 56 | 7.0 | $8.8M | +0.4% | #367 of 2,261 |
| 9Rock County, WI | 72 | 49 | 7.3 | $8.2M | +1.7% | #372 of 2,261 |
| 10Outagamie County, WI | 72 | 64 | 8.2 | $7.7M | +2.6% | #376 of 2,261 |
Other business types in Rock County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores68
- Grocery stores63
- Convenience stores72
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many convenience stores are in Rock County, WI?
Rock County has 49 convenience stores on map listings as of September 2026. 23 of them (47%) are chain locations. The listings count convenience stores without fuel. Official counts show 9 businesses with payroll classed as convenience stores in 2023.
How much do households in Rock County, WI spend on groceries?
About $402M a year, or $5,982 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 49 convenience stores on map listings, it comes to $8.2M per store. The spending figure covers all groceries, not only convenience stores. It is estimated from the incomes of the 67,201 households in Rock County and national spending patterns by income.
How does Rock County, WI compare with the U.S. for convenience stores?
Rock County has 7.3 convenience stores per 10,000 households, 9% below the U.S. rate of 8.0. Spending per store is $8.2M, 4% above the U.S. figure of $7.9M. At the national ratio of convenience stores to household spending, Rock County would have about 51, against 49 on map listings. There is one business with payroll in the industry for every 7,467 households, against one for every 3,493 across the U.S.
How fast is Rock County, WI growing?
Population estimates put Rock County at 166,472 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 67,201 households. Median household income in Rock County is $75,673, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rock County scores 72 for convenience stores (upper middle), #372 of 2,261 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rock County. It maps the convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for convenience stores · All 56 business types in Rock County
Screening a site or an acquisition in Rock County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.