Health care · County · Wisconsin
Dentists and orthodontists in Rock County, WI
The dentists and orthodontists in Rock County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #578 of 1,886 scored counties
#42 of 60 scored counties in Wisconsin
- Listings
- 72
- 13 chain locations (18%)
- Official establishments
- 48
- −7.7% since 2019
- Household spending a year
- $93.3M
- On medical and dental services · $1,389 a household
- Spending per listing
- $1.3M
- 32% above the U.S.
- Listings per 10k households
- 10.7
- 18% below the U.S.
- Population, 2025
- 166,472
- +1.7% since 2020
See the dentists and orthodontists around any address in Rock County
The site report maps the dentists and orthodontists on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Rock County spend about $93.3M a year on medical and dental services, or $1,389 per household, 8% above the U.S. average. Spread across 72 dentists and orthodontists, that is $1.3M per practice, 32% above the U.S. figure of $984K. The spending figure covers all medical and dental services, not only dentists and orthodontists.
Rock County has 72 dentists and orthodontists on map listings as of September 2026. Chain locations make up 18% of them, against 12% across the U.S. That is 10.7 per 10,000 households, 18% below the U.S. rate of 13.1.
In 2023, official counts showed 48 businesses with payroll in Rock County classed as offices of dentists, down 7.7% from 2019. That is one for every 1,400 households, against one for every 952 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $862K has gone to businesses classed as offices of dentists in Rock County.
Population estimates put the population change in Rock County from 2020 to 2025 at +1.7%, slower than the U.S. (+3.1%). Rock County scores 60 (upper middle) on the Groundwork market score for dentists and orthodontists, ranking #578 of 1,886 scored counties and #42 of 60 scored counties in Wisconsin.
How Rock County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the dentists and orthodontists counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rock County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.7 | 10.5 | 13.1 |
| Spending per listing | $1.3M | $1.4M | $984K |
| Households per official establishment | 1,400 | 1,304 | 952 |
| Official establishment growth, 2019–2023 | −7.7% | −4.0% | −0.5% |
| Population growth, 2020–2025 | +1.7% | +1.3% | +3.1% |
| Spending per household on medical and dental services | $1,389 | $1,435 | $1,288 |
| Median household income | $75,673 | $77,485 | $80,734 |
| Groundwork market score | 60 | 78 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 52 → 48−7.7% over the period
- Employees, 2023
- 487
- Annual payroll, 2023
- $38.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 7213 chain locations
- Listings at the U.S. rate for this spending
- 95The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $862K
SBA-backed loans to businesses classed as offices of dentists in Rock County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rock County
- Population, 2025 estimate
- 166,472+1.7% since 2020
- Households
- 67,201
- Median age
- 40.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 718 sq. mi.
- People per square mile
- 229
- Median household income
- $75,673+30.8% vs. 2015–2019, before inflation
- Average household income
- $91,984
- Median home value
- $231,600
- Jobs located here
- 69,632
- Daytime population
- 154,793Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rock County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the dentists and orthodontists on map listings by name and distance.
Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDentists and orthodontists across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for dentists and orthodontists, numbered among those based in Wisconsin, with Rock County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waushara County, WI | 84 | 6 | 5.7 | $2.3M | +2.8% | #30 of 1,886 |
| 2Vilas County, WI | 83 | 7 | 6.3 | $2.1M | +2.9% | #42 of 1,886 |
| 3Vernon County, WI | 83 | 8 | 6.4 | $2.1M | +2.4% | #43 of 1,886 |
| 4Pierce County, WI | 82 | 11 | 6.9 | $2.2M | +3.1% | #50 of 1,886 |
| 5Oconto County, WI | 82 | 12 | 7.1 | $2M | +2.9% | #53 of 1,886 |
| 6Clark County, WI | 80 | 7 | 5.5 | $2.4M | +1.2% | #66 of 1,886 |
| 7Kewaunee County, WI | 80 | 5 | 6.0 | $2.4M | +1.0% | #67 of 1,886 |
| 8Door County, WI | 80 | 10 | 6.7 | $2.1M | +1.6% | #70 of 1,886 |
| 9Burnett County, WI | 80 | 5 | 7.0 | $1.9M | +3.9% | #75 of 1,886 |
| 10Chippewa County, WI | 79 | 21 | 7.7 | $1.8M | +1.9% | #87 of 1,886 |
| 42Rock County, WI | 60 | 72 | 10.7 | $1.3M | +1.7% | #578 of 1,886 |
Other business types in Rock County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics69
- Dentists and orthodontists60
- Primary care and pediatrics85
- Urgent care and walk-in clinics
- Chiropractors61
- Physical therapy81
- Optometrists and eye care78
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many dentists and orthodontists are in Rock County, WI?
Map listings as of September 2026 show 72 dentists and orthodontists in Rock County. 13 of them (18%) are chain locations. The listings count dental practices, orthodontists included. Official counts show 48 businesses with payroll classed as offices of dentists in 2023, down 7.7% from 2019.
How much do households in Rock County, WI spend on medical and dental services?
About $93.3M a year, or $1,389 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 72 dentists and orthodontists on map listings, it comes to $1.3M per practice. That spending covers all medical and dental services, which dentists and orthodontists share with other businesses in the trade. It is estimated from the incomes of the 67,201 households in Rock County and national spending patterns by income.
How does Rock County, WI compare with the U.S. for dentists and orthodontists?
Rock County has 10.7 dentists and orthodontists per 10,000 households, 18% below the U.S. rate of 13.1. Spending per practice is $1.3M, 32% above the U.S. figure of $984K. At the U.S. ratio of dentists and orthodontists to household spending, Rock County would have about 95, against 72 on map listings. There is one business with payroll in the industry for every 1,400 households, against one for every 952 across the U.S. The official count fell 7.7% from 2019 to 2023, against −0.5% for the U.S.
How fast is Rock County, WI growing?
Population estimates put Rock County at 166,472 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 67,201 households. Median household income in Rock County is $75,673, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rock County scores 60 for dentists and orthodontists (upper middle), #578 of 1,886 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rock County. It maps the dentists and orthodontists on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for dentists and orthodontists · All 56 business types in Rock County
Screening a site or an acquisition in Rock County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.