Food and drink · County · Wisconsin
Coffee shops and cafes in Rock County, WI
The coffee shops and cafes in Rock County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #360 of 2,063 scored counties
#15 of 64 scored counties in Wisconsin
- Listings
- 54
- 18 chain locations (33%)
- Official establishments
- 22
- All snack and nonalcoholic beverage bars
- Household spending a year
- $254.8M
- On food away from home · $3,791 a household
- Spending per listing
- $4.7M
- 27% above the U.S.
- Listings per 10k households
- 8.0
- 27% below the U.S.
- Population, 2025
- 166,472
- +1.7% since 2020
See the coffee shops and cafes around any address in Rock County
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in Rock County comes to about $254.8M a year: $3,791 per household, 7% below the U.S. average. That is about $4.7M of household spending for each cafe on map listings, 27% above the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.
Rock County has 54 coffee shops and cafes on map listings as of September 2026. Chain locations make up 33% of them, against 39% across the U.S. That comes to 8.0 for every 10,000 households, 27% below the U.S. rate of 11.0.
In 2023, official counts showed 22 businesses with payroll in Rock County classed as snack and nonalcoholic beverage bars. That is one for every 3,055 households, against one for every 1,518 across the U.S. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Official counts list 7 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $2.6M have gone to businesses classed as snack and nonalcoholic beverage bars in Rock County.
Population estimates show Rock County grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%). Rock County scores 68 (upper middle) on the Groundwork market score for coffee shops and cafes, ranking #360 of 2,063 scored counties and #15 of 64 scored counties in Wisconsin. That puts it in the top quarter of counties.
How Rock County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rock County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.0 | 9.7 | 11.0 |
| Spending per listing | $4.7M | $4.1M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | 3,055 | 1,995 | 1,518 |
| Official establishment growth, 2019–2023 | n/a | +36.4% | +24.3% |
| Population growth, 2020–2025 | +1.7% | +1.3% | +3.1% |
| Spending per household on food away from home | $3,791 | $3,959 | $4,070 |
| Median household income | $75,673 | $77,485 | $80,734 |
| Groundwork market score | 68 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14 → 22All snack and nonalcoholic beverage bars
- Employees, 2023
- 202
- Annual payroll, 2023
- $3.6M
- One-person businesses, 2023
- 7All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 5418 chain locations
- Listings at the U.S. rate for this spending
- 69The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $2.6M
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in Rock County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in Rock County
- Population, 2025 estimate
- 166,472+1.7% since 2020
- Households
- 67,201
- Median age
- 40.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 718 sq. mi.
- People per square mile
- 229
- Median household income
- $75,673+30.8% vs. 2015–2019, before inflation
- Average household income
- $91,984
- Median home value
- $231,600
- Jobs located here
- 69,632
- Daytime population
- 154,793Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rock County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for coffee shops and cafes, numbered among those based in Wisconsin, with Rock County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oconto County, WI | 83 | 9 | 5.4 | $7.2M | +2.9% | #65 of 2,063 |
| 2Washington County, WI | 82 | 34 | 6.0 | $7.4M | +1.8% | #74 of 2,063 |
| 3Calumet County, WI | 77 | 7 | 3.3 | $12.8M | +2.9% | #147 of 2,063 |
| 4Racine County, WI | 74 | 47 | 5.8 | $6.8M | +0.4% | #200 of 2,063 |
| 5Pierce County, WI | 74 | 14 | 8.8 | $4.9M | +3.1% | #215 of 2,063 |
| 6Kewaunee County, WI | 73 | 5 | 6.0 | $6.6M | +1.0% | #227 of 2,063 |
| 7Dodge County, WI | 72 | 22 | 6.1 | $6.2M | −0.3% | #247 of 2,063 |
| 8Adams County, WI | 71 | 5 | 5.3 | $6.4M | +5.2% | #267 of 2,063 |
| 9Chippewa County, WI | 71 | 17 | 6.3 | $6M | +1.9% | #270 of 2,063 |
| 10Waukesha County, WI | 71 | 140 | 8.3 | $5.7M | +2.4% | #271 of 2,063 |
| 15Rock County, WI | 68 | 54 | 8.0 | $4.7M | +1.7% | #360 of 2,063 |
Other business types in Rock County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes58
- Sit-down restaurants54
- Fast food and sandwich shops58
- Pizza61
- Coffee shops and cafes68
- Bakeries and dessert shops69
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in Rock County, WI?
Map listings as of September 2026 show 54 coffee shops and cafes in Rock County. 18 of them (33%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 22 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Official counts also show 7 one-person businesses without payroll.
How much do households in Rock County, WI spend on food away from home?
About $254.8M a year, or $3,791 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 54 coffee shops and cafes on map listings, it comes to $4.7M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 67,201 households in Rock County and national spending patterns by income.
How does Rock County, WI compare with the U.S. for coffee shops and cafes?
Rock County has 8.0 coffee shops and cafes per 10,000 households, 27% below the U.S. rate of 11.0. Spending per cafe is $4.7M, 27% above the U.S. figure of $3.7M. At the U.S. ratio of coffee shops and cafes to household spending, Rock County would have about 69, against 54 on map listings. There is one business with payroll in the industry for every 3,055 households, against one for every 1,518 across the U.S.
How fast is Rock County, WI growing?
Population estimates put Rock County at 166,472 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 67,201 households. Median household income in Rock County is $75,673, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rock County scores 68 for coffee shops and cafes (upper middle), #360 of 2,063 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rock County. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in Rock County
Screening a site or an acquisition in Rock County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.