Health care · County · Wisconsin
Chiropractors in Rock County, WI
Competitor counts, household spending and official business counts for chiropractors in Rock County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #435 of 1,490 scored counties
#7 of 56 scored counties in Wisconsin
- Listings
- 33
- 2 chain locations (6%)
- Official establishments
- 22
- −4.3% since 2019
- Household spending a year
- $93.3M
- On medical and dental services · $1,389 a household
- Spending per listing
- $2.8M
- 18% above the U.S.
- Listings per 10k households
- 4.9
- 9% below the U.S.
- Population, 2025
- 166,472
- +1.7% since 2020
See the chiropractors around any address in Rock County
The site report maps the chiropractors on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 33 chiropractors in Rock County. Of those, 2 are chain locations, or 6%, against 8% across the U.S. That is 4.9 per 10,000 households, 9% below the U.S. rate of 5.4.
At $1,389 per household (8% above the U.S. average), households in Rock County spend about $93.3M a year on medical and dental services. That works out to $2.8M per practice, 18% above the U.S. figure of $2.4M. That spending covers all medical and dental services, which chiropractors share with other businesses in the trade.
In 2023, official counts showed 22 businesses with payroll in Rock County classed as offices of chiropractors, down 4.3% from 2019. That is one for every 3,055 households, against one for every 3,237 across the U.S.
Population estimates show Rock County grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%). Rock County scores 61 (upper middle) on the Groundwork market score for chiropractors, ranking #435 of 1,490 scored counties and #7 of 56 scored counties in Wisconsin.
How Rock County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the chiropractors counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rock County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.9 | 7.3 | 5.4 |
| Spending per listing | $2.8M | $2M | $2.4M |
| Households per official establishment | 3,055 | 2,298 | 3,237 |
| Official establishment growth, 2019–2023 | −4.3% | +0.8% | +0.8% |
| Population growth, 2020–2025 | +1.7% | +1.3% | +3.1% |
| Spending per household on medical and dental services | $1,389 | $1,435 | $1,288 |
| Median household income | $75,673 | $77,485 | $80,734 |
| Groundwork market score | 61 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 23 → 22−4.3% over the period
- Employees, 2023
- 94
- Annual payroll, 2023
- $3.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 332 chain locations
- Listings at the U.S. rate for this spending
- 39The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of chiropractors in Rock County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rock County
- Population, 2025 estimate
- 166,472+1.7% since 2020
- Households
- 67,201
- Median age
- 40.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 718 sq. mi.
- People per square mile
- 229
- Median household income
- $75,673+30.8% vs. 2015–2019, before inflation
- Average household income
- $91,984
- Median home value
- $231,600
- Jobs located here
- 69,632
- Daytime population
- 154,793Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rock County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the chiropractors on map listings by name and distance.
Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardChiropractors across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for chiropractors, numbered among those based in Wisconsin, with Rock County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oconto County, WI | 73 | 6 | 3.6 | $3.9M | +2.9% | #166 of 1,490 |
| 2Milwaukee County, WI | 66 | 165 | 4.2 | $3.2M | −1.5% | #303 of 1,490 |
| 3Calumet County, WI | 64 | 11 | 5.1 | $2.9M | +2.9% | #353 of 1,490 |
| 4Waushara County, WI | 63 | 5 | 4.7 | $2.8M | +2.8% | #378 of 1,490 |
| 5Racine County, WI | 62 | 43 | 5.3 | $2.7M | +0.4% | #406 of 1,490 |
| 6Vilas County, WI | 61 | 5 | 4.5 | $3M | +2.9% | #430 of 1,490 |
| 7Rock County, WI | 61 | 33 | 4.9 | $2.8M | +1.7% | #435 of 1,490 |
| 8Dodge County, WI | 59 | 15 | 4.2 | $3.3M | −0.3% | #473 of 1,490 |
| 9Kenosha County, WI | 59 | 34 | 4.9 | $3M | −0.4% | #477 of 1,490 |
| 10Dane County, WI | 54 | 191 | 7.6 | $2.1M | +4.9% | #637 of 1,490 |
Other business types in Rock County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many chiropractors are in Rock County, WI?
There are 33 chiropractors on map listings in Rock County as of September 2026. 2 of them (6%) are chain locations. The listings count chiropractors. Official counts show 22 businesses with payroll classed as offices of chiropractors in 2023, down 4.3% from 2019.
How much do households in Rock County, WI spend on medical and dental services?
About $93.3M a year, or $1,389 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 33 chiropractors on map listings, it comes to $2.8M per practice. The spending figure covers all medical and dental services, not only chiropractors. It is estimated from the incomes of the 67,201 households in Rock County and national spending patterns by income.
How does Rock County, WI compare with the U.S. for chiropractors?
Rock County has 4.9 chiropractors per 10,000 households, 9% below the U.S. rate of 5.4. Spending per practice is $2.8M, 18% above the U.S. figure of $2.4M. At the national ratio of chiropractors to household spending, Rock County would have about 39, against 33 on map listings. There is one business with payroll in the industry for every 3,055 households, against one for every 3,237 across the U.S. The official count fell 4.3% from 2019 to 2023, against +0.8% for the U.S.
How fast is Rock County, WI growing?
Population estimates put Rock County at 166,472 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 67,201 households. Median household income in Rock County is $75,673, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rock County scores 61 for chiropractors (upper middle), #435 of 1,490 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rock County. It maps the chiropractors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for chiropractors · All 56 business types in Rock County
Screening a site or an acquisition in Rock County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.