Pets · Small-town market · Idaho
Pet businesses in the Moscow, ID area
Competitor counts, household spending and official business counts for pet businesses in the Moscow, ID area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 86 out of 100: High
Ranked #7 of 527 scored small-town markets
#1 of 7 scored small-town markets based in Idaho
- Listings
- 13
- 4 chain locations (31%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $13.9M
- On pets · $855 a household
- Spending per listing
- $1.1M
- 22% above the U.S.
- Listings per 10k households
- 8.0
- 23% below the U.S.
- Population, 2025
- 41,842
- +5.6% since 2020
See the pet businesses around any address in the Moscow area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Moscow area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For pet businesses, the Moscow area has a Groundwork market score of 86 (high): #7 of 527 scored small-town markets and #1 of 7 scored small-town markets based in Idaho. That puts it in the top 10% of small-town markets for pet businesses.
Map listings as of September 2026 show 13 pet businesses in the Moscow area. Of those, 4 are chain locations, or 31%, against 17% across the U.S. That is 8.0 per 10,000 households, 23% below the U.S. rate of 10.4.
Household spending on pets in the Moscow area comes to about $13.9M a year: $855 per household, 6% below the U.S. average. Spread across 13 pet businesses, that is $1.1M per business, 22% above the U.S. figure of $878K.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in the Moscow area was 5 in 2023. That is one for every 3,254 households, against one for every 1,852 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $958K has gone to businesses classed as pet care, veterinarians and pet stores in the Moscow area. Between 2020 and 2025, the population of the Moscow area grew 5.6%, faster than the U.S. (+3.1%).
How the Moscow area compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Moscow area | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.0 | 13.7 | 10.4 |
| Spending per listing | $1.1M | $697K | $878K |
| Households per official establishment | 3,254 | 1,382 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +22.9% | +11.4% |
| Population growth, 2020–2025 | +5.6% | +9.8% | +3.1% |
| Spending per household on pets | $855 | $953 | $909 |
| Median household income | $65,424 | $77,800 | $80,734 |
| Groundwork market score | 86 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 68
- Annual payroll, 2023
- $2.3M
- One-person businesses, 2023
- 19Businesses with no payroll
- Map listings, September 2026
- 134 chain locations
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $958K
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Moscow area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Moscow area
- Population, 2025 estimate
- 41,842+5.6% since 2020
- Households
- 16,270
- Median age
- 35.8
- Homes lived in by their owners
- 59%
- Vehicles per household
- 2.0
- Land area
- 1,080 sq. mi.
- People per square mile
- 38
- Median household income
- $65,424+33.1% vs. 2015–2019, before inflation
- Average household income
- $88,649
- Median home value
- $368,600
- Jobs located here
- 14,414
- Daytime population
- 38,792Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Moscow area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Moscow area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Idaho
Every Idaho market ranked →The highest-scoring small-town markets in Idaho for pet businesses, numbered among those based in Idaho (a market based in another state is listed without a number), with the Moscow area marked.
Top small-town markets in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Moscow, ID | 86 | 13 | 8.0 | $1.1M | +5.6% | #7 of 527 |
| 2Blackfoot, ID | 74 | 15 | 9.3 | $1M | +6.4% | #34 of 527 |
| 3Burley, ID | 71 | 21 | 12.6 | $686K | +6.2% | #53 of 527 |
| Brigham City, UT-ID | 71 | 31 | 14.4 | $665K | +12.6% | #54 of 527 |
| 4Mountain Home, ID | 67 | 9 | 8.1 | $1M | +2.8% | #78 of 527 |
| Jackson, WY-ID | 66 | 22 | 15.2 | $849K | +4.2% | #86 of 527 |
| 5Rexburg, ID | 62 | 20 | 11.1 | $753K | +4.5% | #127 of 527 |
| 6Hailey, ID | 52 | 22 | 17.4 | $587K | +6.1% | #257 of 527 |
| Ontario, OR-ID | 50 | 38 | 19.0 | $430K | +5.0% | #284 of 527 |
| 7Sandpoint, ID | 40 | 47 | 23.2 | $389K | +14.8% | #388 of 527 |
Other business types in the Moscow area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses86
- Veterinarians66
- Pet grooming and boarding
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Moscow, ID area?
There are 13 pet businesses on map listings in the Moscow area as of September 2026. 4 of them (31%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 5 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts list 19 one-person businesses without payroll.
How much do households in the Moscow, ID area spend on pets?
About $13.9M a year, or $855 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 13 pet businesses on map listings, it comes to $1.1M per business. It is estimated from the incomes of the 16,270 households in the Moscow area and national spending patterns by income.
How does the Moscow, ID area compare with the U.S. for pet businesses?
The Moscow area has 8.0 pet businesses per 10,000 households, 23% below the U.S. rate of 10.4. Spending per business is $1.1M, 22% above the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Moscow area would have about 16, against 13 on map listings. There is one business with payroll in the industry for every 3,254 households, against one for every 1,852 across the U.S.
How fast is the Moscow, ID area growing?
Population estimates put the Moscow area at 41,842 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 16,270 households. The median household income in the Moscow area is $65,424 a year, 19% below the U.S. median of $80,734. That rose 33.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Moscow area scores 86 for pet businesses (high), #7 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Moscow area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Moscow area
Screening a site or an acquisition in the Moscow area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Moscow area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.