Groundwork

Pets · County · Idaho

Pet businesses in Gem County, ID

The pet businesses in Gem County, ID, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 36 out of 100: Lower middle

Ranked #1,708 of 2,200 scored counties
#28 of 28 scored counties in Idaho

Listings
20
4 chain locations (20%)
Official establishments
7
Businesses with payroll, 2023
Household spending a year
$6.6M
On pets · $865 a household
Spending per listing
$331K
62% below the U.S.
Listings per 10k households
26.2
2.5 times the U.S.
Population, 2025
21,773
+13.0% since 2020

See the pet businesses around any address in Gem County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Gem County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Gem County scores 36 (lower middle) on the Groundwork market score for pet businesses, ranking #1,708 of 2,200 scored counties and #28 of 28 scored counties in Idaho. That puts it in the bottom quarter of counties.

Households in Gem County spend about $6.6M a year on pets, or $865 per household, 5% below the U.S. average. That is about $331K of household spending for each business on map listings, 62% below the U.S. figure of $878K.

There are 20 pet businesses on map listings in Gem County as of September 2026. Chain locations make up 20% of them, against 17% across the U.S. That is 26.2 per 10,000 households, 2.5 times the U.S. rate of 10.4.

The official count of businesses with payroll classed as pet care, veterinarians and pet stores in Gem County was 7 in 2023. That is one for every 1,092 households, against one for every 1,852 across the U.S. Population estimates show Gem County grew 13.0% from 2020 to 2025, faster than the U.S. (+3.1%).

How Gem County compares

The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Gem County, ID compared with Idaho and the U.S.
MeasureGem CountyIdahoU.S.
Listings per 10k households26.213.710.4
Spending per listing$331K$697K$878K
Households per official establishment1,0921,3821,852
Official establishment growth, 2019–2023n/a+22.9%+11.4%
Population growth, 2020–2025+13.0%+9.8%+3.1%
Spending per household on pets$865$953$909
Median household income$64,605$77,800$80,734
Groundwork market score3645

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3 → 7
Employees, 2023
42
Annual payroll, 2023
$1.9M
One-person businesses, 2023
19Businesses with no payroll
Map listings, September 2026
204 chain locations
Listings at the U.S. rate for this spending
8The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Gem County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Gem County

Population, 2025 estimate
21,773+13.0% since 2020
Households
7,643
Median age
44.3
Homes lived in by their owners
76%
Vehicles per household
2.4
Land area
560 sq. mi.
People per square mile
37
Median household income
$64,605+42.0% vs. 2015–2019, before inflation
Average household income
$86,642
Median home value
$428,700
Jobs located here
4,657
Daytime population
16,682Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Gem County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Gem County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Idaho

Every Idaho market ranked →

The highest-scoring counties in Idaho for pet businesses, numbered among those based in Idaho, with Gem County marked.

Top counties in Idaho

Counties in Idaho ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Franklin County, ID85510.1$929K+11.2%#32 of 2,200
2Latah County, ID82138.0$1.1M+5.6%#52 of 2,200
3Bingham County, ID71159.3$1M+6.4%#243 of 2,200
4Cassia County, ID6989.4$928K+6.6%#319 of 2,200
5Idaho County, ID68710.3$795K+7.7%#363 of 2,200
6Canyon County, ID6710912.7$724K+18.1%#408 of 2,200
7Bonneville County, ID645312.0$807K+8.9%#513 of 2,200
8Ada County, ID6427013.3$806K+9.6%#515 of 2,200
9Jerome County, ID6289.7$930K+8.6%#574 of 2,200
10Elmore County, ID6198.1$1M+2.8%#607 of 2,200
28Gem County, ID362026.2$331K+13.0%#1,708 of 2,200

Other business types in Gem County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Gem County, ID?

As of September 2026, map listings count 20 pet businesses in Gem County. 4 of them (20%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 7 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 19 one-person businesses without payroll.

How much do households in Gem County, ID spend on pets?

About $6.6M a year, or $865 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 20 pet businesses on map listings, it comes to $331K per business. It is estimated from the incomes of the 7,643 households in Gem County and national spending patterns by income.

How does Gem County, ID compare with the U.S. for pet businesses?

Gem County has 26.2 pet businesses per 10,000 households, 2.5 times the U.S. rate of 10.4. Spending per business is $331K, 62% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, Gem County would have about 8, against 20 on map listings. There is one business with payroll in the industry for every 1,092 households, against one for every 1,852 across the U.S.

How fast is Gem County, ID growing?

Population estimates put Gem County at 21,773 people in 2025, up 13.0% since 2020, faster than the U.S. (+3.1%). It has 7,643 households. Median household income in Gem County is $64,605, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 42.0%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Gem County scores 36 for pet businesses (lower middle), #1,708 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Gem County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Gem County

Screening a site or an acquisition in Gem County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Gem County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.