Pets · Small-town market · Idaho
Pet businesses in the Burley, ID area
Competitor counts, household spending and official business counts for pet businesses in the Burley, ID area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 71 out of 100: Upper middle
Ranked #53 of 527 scored small-town markets
#3 of 7 scored small-town markets based in Idaho
- Listings
- 21
- 6 chain locations (29%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $14.4M
- On pets · $868 a household
- Spending per listing
- $686K
- 22% below the U.S.
- Listings per 10k households
- 12.6
- 21% above the U.S.
- Population, 2025
- 49,308
- +6.2% since 2020
See the pet businesses around any address in the Burley area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Burley area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 21 pet businesses in the Burley area. 6 of them (29%) are chain locations, against 17% across the U.S. That comes to 12.6 for every 10,000 households, 21% above the U.S. rate of 10.4.
Households in the Burley area spend about $14.4M a year on pets, or $868 per household, 5% below the U.S. average. Spread across 21 pet businesses, that is $686K per business, 22% below the U.S. figure of $878K.
Official counts show 7 businesses with payroll classed as pet care, veterinarians and pet stores in the Burley area in 2023. That is one for every 2,372 households, against one for every 1,852 across the U.S. Official counts also show 15 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $676K has gone to businesses classed as pet care, veterinarians and pet stores in the Burley area.
Population estimates show the Burley area grew 6.2% from 2020 to 2025, faster than the U.S. (+3.1%). The Burley area scores 71 (upper middle) on the Groundwork market score for pet businesses, ranking #53 of 527 scored small-town markets and #3 of 7 scored small-town markets based in Idaho. That puts it in the top quarter of small-town markets.
How the Burley area compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Burley area | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.6 | 13.7 | 10.4 |
| Spending per listing | $686K | $697K | $878K |
| Households per official establishment | 2,372 | 1,382 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +22.9% | +11.4% |
| Population growth, 2020–2025 | +6.2% | +9.8% | +3.1% |
| Spending per household on pets | $868 | $953 | $909 |
| Median household income | $70,536 | $77,800 | $80,734 |
| Groundwork market score | 71 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7
- Employees, 2023
- 31
- Annual payroll, 2023
- $1.3M
- One-person businesses, 2023
- 15Businesses with no payroll
- Map listings, September 2026
- 216 chain locations
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $676K
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Burley area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Burley area
- Population, 2025 estimate
- 49,308+6.2% since 2020
- Households
- 16,602
- Median age
- 35.2
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.3
- Land area
- 3,323 sq. mi.
- People per square mile
- 14
- Median household income
- $70,536+32.8% vs. 2015–2019, before inflation
- Average household income
- $89,920
- Median home value
- $272,800
- Jobs located here
- 21,674
- Daytime population
- 47,869Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Burley area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Burley area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Idaho
Every Idaho market ranked →The highest-scoring small-town markets in Idaho for pet businesses, numbered among those based in Idaho (a market based in another state is listed without a number), with the Burley area marked.
Top small-town markets in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Moscow, ID | 86 | 13 | 8.0 | $1.1M | +5.6% | #7 of 527 |
| 2Blackfoot, ID | 74 | 15 | 9.3 | $1M | +6.4% | #34 of 527 |
| 3Burley, ID | 71 | 21 | 12.6 | $686K | +6.2% | #53 of 527 |
| Brigham City, UT-ID | 71 | 31 | 14.4 | $665K | +12.6% | #54 of 527 |
| 4Mountain Home, ID | 67 | 9 | 8.1 | $1M | +2.8% | #78 of 527 |
| Jackson, WY-ID | 66 | 22 | 15.2 | $849K | +4.2% | #86 of 527 |
| 5Rexburg, ID | 62 | 20 | 11.1 | $753K | +4.5% | #127 of 527 |
| 6Hailey, ID | 52 | 22 | 17.4 | $587K | +6.1% | #257 of 527 |
| Ontario, OR-ID | 50 | 38 | 19.0 | $430K | +5.0% | #284 of 527 |
| 7Sandpoint, ID | 40 | 47 | 23.2 | $389K | +14.8% | #388 of 527 |
Other business types in the Burley area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses71
- Veterinarians61
- Pet grooming and boarding
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Burley, ID area?
The Burley area has 21 pet businesses on map listings as of September 2026. 6 of them (29%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 7 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Another 15 one-person businesses have no payroll, by official counts.
How much do households in the Burley, ID area spend on pets?
About $14.4M a year, or $868 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 21 pet businesses on map listings, it comes to $686K per business. It is estimated from the incomes of the 16,602 households in the Burley area and national spending patterns by income.
How does the Burley, ID area compare with the U.S. for pet businesses?
The Burley area has 12.6 pet businesses per 10,000 households, 21% above the U.S. rate of 10.4. Spending per business is $686K, 22% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Burley area would have about 16, against 21 on map listings. There is one business with payroll in the industry for every 2,372 households, against one for every 1,852 across the U.S.
How fast is the Burley, ID area growing?
Population estimates put the Burley area at 49,308 people in 2025, up 6.2% since 2020, faster than the U.S. (+3.1%). It has 16,602 households. The median household income in the Burley area is $70,536 a year, 13% below the U.S. median of $80,734. That rose 32.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Burley area scores 71 for pet businesses (upper middle), #53 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Burley area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Burley area
Screening a site or an acquisition in the Burley area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Burley area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.