Pets · Metro area · Idaho
Pet businesses in the Twin Falls, ID metro area
How the Twin Falls, ID metro area compares with other metro areas and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #307 of 387 scored metro areas
#6 of 6 scored metro areas based in Idaho
- Listings
- 65
- 9 chain locations (14%)
- Official establishments
- 39
- +5.4% since 2019
- Household spending a year
- $37.9M
- On pets · $880 a household
- Spending per listing
- $583K
- 34% below the U.S.
- Listings per 10k households
- 15.1
- 45% above the U.S.
- Population, 2025
- 123,901
- +8.1% since 2020
See the pet businesses around any address in the Twin Falls metro area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Twin Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For pet businesses, the Twin Falls metro area has a Groundwork market score of 35 (lower middle): #307 of 387 scored metro areas and #6 of 6 scored metro areas based in Idaho. That puts it in the bottom quarter of metro areas.
Household spending on pets in the Twin Falls metro area comes to about $37.9M a year: $880 per household, 3% below the U.S. average. That is about $583K of household spending for each business on map listings, 34% below the U.S. figure of $878K.
The Twin Falls metro area has 65 pet businesses on map listings as of September 2026. 9 of them (14%) are chain locations, against 17% across the U.S. That is 15.1 per 10,000 households, 45% above the U.S. rate of 10.4.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in the Twin Falls metro area was 39 in 2023, up 5.4% from 2019. That is one for every 1,103 households, against one for every 1,852 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $207K has gone to businesses classed as pet care, veterinarians and pet stores in the Twin Falls metro area. Between 2020 and 2025, the population of the Twin Falls metro area grew 8.1%, faster than the U.S. (+3.1%).
How the Twin Falls metro area compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Twin Falls metro area | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.1 | 13.7 | 10.4 |
| Spending per listing | $583K | $697K | $878K |
| Households per official establishment | 1,103 | 1,382 | 1,852 |
| Official establishment growth, 2019–2023 | +5.4% | +22.9% | +11.4% |
| Population growth, 2020–2025 | +8.1% | +9.8% | +3.1% |
| Spending per household on pets | $880 | $953 | $909 |
| Median household income | $68,810 | $77,800 | $80,734 |
| Groundwork market score | 35 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 39+5.4% over the period
- Employees, 2023
- 286
- Annual payroll, 2023
- $9.6M
- One-person businesses, 2023
- 47Businesses with no payroll
- Map listings, September 2026
- 659 chain locations
- Listings at the U.S. rate for this spending
- 43The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $207K
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Twin Falls metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Twin Falls metro area
- Population, 2025 estimate
- 123,901+8.1% since 2020
- Households
- 43,031
- Median age
- 36.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 2,519 sq. mi.
- People per square mile
- 47
- Median household income
- $68,810+30.0% vs. 2015–2019, before inflation
- Average household income
- $90,318
- Median home value
- $325,500
- Jobs located here
- 51,549
- Daytime population
- 117,832Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Twin Falls metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Twin Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Idaho
Every Idaho market ranked →The highest-scoring metro areas in Idaho for pet businesses, numbered among those based in Idaho (a market based in another state is listed without a number), with the Twin Falls metro area marked.
Top metro areas in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Logan, UT-ID | 79 | 42 | 8.5 | $1.1M | +8.8% | #18 of 387 |
| 1Lewiston, ID-WA | 58 | 28 | 10.5 | $866K | +1.5% | #132 of 387 |
| 2Boise City, ID | 53 | 407 | 13.4 | $761K | +12.2% | #175 of 387 |
| 3Pocatello, ID | 51 | 37 | 11.0 | $787K | +4.9% | #188 of 387 |
| 4Idaho Falls, ID | 51 | 71 | 12.8 | $753K | +9.8% | #191 of 387 |
| 5Coeur d’Alene, ID | 46 | 104 | 14.6 | $662K | +11.0% | #228 of 387 |
| 6Twin Falls, ID | 35 | 65 | 15.1 | $583K | +8.1% | #307 of 387 |
Other business types in the Twin Falls metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses35
- Veterinarians35
- Pet grooming and boarding38
- Pet stores44
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Twin Falls, ID metro area?
Map listings as of September 2026 show 65 pet businesses in the Twin Falls metro area. 9 of them (14%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 39 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 5.4% from 2019. Another 47 one-person businesses have no payroll, by official counts.
How much do households in the Twin Falls, ID metro area spend on pets?
About $37.9M a year, or $880 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 65 pet businesses on map listings, it comes to $583K per business. It is estimated from the incomes of the 43,031 households in the Twin Falls metro area and national spending patterns by income.
How does the Twin Falls, ID metro area compare with the U.S. for pet businesses?
The Twin Falls metro area has 15.1 pet businesses per 10,000 households, 45% above the U.S. rate of 10.4. Spending per business is $583K, 34% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Twin Falls metro area would have about 43, against 65 on map listings. There is one business with payroll in the industry for every 1,103 households, against one for every 1,852 across the U.S. The official count rose 5.4% from 2019 to 2023, against +11.4% for the U.S.
How fast is the Twin Falls, ID metro area growing?
Population estimates put the Twin Falls metro area at 123,901 people in 2025, up 8.1% since 2020, faster than the U.S. (+3.1%). It has 43,031 households. Median household income in the Twin Falls metro area is $68,810, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Twin Falls metro area scores 35 for pet businesses (lower middle), #307 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Twin Falls metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Twin Falls metro area
Screening a site or an acquisition in the Twin Falls metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Twin Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.