Groundwork

Pets · Metro area · Idaho

Pet businesses in the Idaho Falls, ID metro area

How the Idaho Falls, ID metro area compares with other metro areas and the U.S. for pet businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 51 out of 100: Upper middle

Ranked #191 of 387 scored metro areas
#4 of 6 scored metro areas based in Idaho

Listings
71
10 chain locations (14%)
Official establishments
39
+50.0% since 2019
Household spending a year
$53.5M
On pets · $964 a household
Spending per listing
$753K
14% below the U.S.
Listings per 10k households
12.8
23% above the U.S.
Population, 2025
173,851
+9.8% since 2020

See the pet businesses around any address in the Idaho Falls metro area

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Idaho Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 71 pet businesses in the Idaho Falls metro area. Chain locations make up 14% of them, against 17% across the U.S. That comes to 12.8 for every 10,000 households, 23% above the U.S. rate of 10.4.

Household spending on pets in the Idaho Falls metro area comes to about $53.5M a year: $964 per household, 6% above the U.S. average. That works out to $753K per business, 14% below the U.S. figure of $878K.

Official counts show 39 businesses with payroll classed as pet care, veterinarians and pet stores in the Idaho Falls metro area in 2023, up 50.0% from 2019. That is one for every 1,422 households, against one for every 1,852 across the U.S. Official counts also show 72 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $1.7M have gone to businesses classed as pet care, veterinarians and pet stores in the Idaho Falls metro area.

Population estimates put the population change in the Idaho Falls metro area from 2020 to 2025 at +9.8%, faster than the U.S. (+3.1%). For pet businesses, the Idaho Falls metro area has a Groundwork market score of 51 (upper middle): #191 of 387 scored metro areas and #4 of 6 scored metro areas based in Idaho.

How the Idaho Falls metro area compares

The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Idaho Falls, ID metro area compared with Idaho and the U.S.
MeasureIdaho Falls metro areaIdahoU.S.
Listings per 10k households12.813.710.4
Spending per listing$753K$697K$878K
Households per official establishment1,4221,3821,852
Official establishment growth, 2019–2023+50.0%+22.9%+11.4%
Population growth, 2020–2025+9.8%+9.8%+3.1%
Spending per household on pets$964$953$909
Median household income$80,291$77,800$80,734
Groundwork market score5145

Official counts and lending

Businesses

Official establishments, 2019 to 2023
39+50.0% over the period
Employees, 2023
403
Annual payroll, 2023
$13.2M
One-person businesses, 2023
72Businesses with no payroll
Map listings, September 2026
7110 chain locations
Listings at the U.S. rate for this spending
61The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$1.7M

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Idaho Falls metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Idaho Falls metro area

Population, 2025 estimate
173,851+9.8% since 2020
Households
55,456
Median age
34.2
Homes lived in by their owners
74%
Vehicles per household
2.2
Land area
5,196 sq. mi.
People per square mile
32
Median household income
$80,291+31.6% vs. 2015–2019, before inflation
Average household income
$101,557
Median home value
$372,100
Jobs located here
80,023
Daytime population
171,300Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Idaho Falls metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of the Idaho Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Idaho

Every Idaho market ranked →

The highest-scoring metro areas in Idaho for pet businesses, numbered among those based in Idaho (a market based in another state is listed without a number), with the Idaho Falls metro area marked.

Top metro areas in Idaho

Metro areas in Idaho ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Logan, UT-ID79428.5$1.1M+8.8%#18 of 387
1Lewiston, ID-WA582810.5$866K+1.5%#132 of 387
2Boise City, ID5340713.4$761K+12.2%#175 of 387
3Pocatello, ID513711.0$787K+4.9%#188 of 387
4Idaho Falls, ID517112.8$753K+9.8%#191 of 387
5Coeur d’Alene, ID4610414.6$662K+11.0%#228 of 387
6Twin Falls, ID356515.1$583K+8.1%#307 of 387

Other business types in the Idaho Falls metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in the Idaho Falls, ID metro area?

There are 71 pet businesses on map listings in the Idaho Falls metro area as of September 2026. 10 of them (14%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 39 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 50.0% from 2019. Another 72 one-person businesses have no payroll, by official counts.

How much do households in the Idaho Falls, ID metro area spend on pets?

About $53.5M a year, or $964 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 71 pet businesses on map listings, it comes to $753K per business. It is estimated from the incomes of the 55,456 households in the Idaho Falls metro area and national spending patterns by income.

How does the Idaho Falls, ID metro area compare with the U.S. for pet businesses?

The Idaho Falls metro area has 12.8 pet businesses per 10,000 households, 23% above the U.S. rate of 10.4. Spending per business is $753K, 14% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Idaho Falls metro area would have about 61, against 71 on map listings. There is one business with payroll in the industry for every 1,422 households, against one for every 1,852 across the U.S. The official count rose 50.0% from 2019 to 2023, against +11.4% for the U.S.

How fast is the Idaho Falls, ID metro area growing?

Population estimates put the Idaho Falls metro area at 173,851 people in 2025, up 9.8% since 2020, faster than the U.S. (+3.1%). It has 55,456 households. The median household income in the Idaho Falls metro area is $80,291 a year, in line with the U.S. median of $80,734. That rose 31.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Idaho Falls metro area scores 51 for pet businesses (upper middle), #191 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Idaho Falls metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in the Idaho Falls metro area

Screening a site or an acquisition in the Idaho Falls metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Idaho Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.