Pets · County · Idaho
Pet businesses in Madison County, ID
How Madison County, ID compares with other counties and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #724 of 2,200 scored counties
#12 of 28 scored counties in Idaho
- Listings
- 13
- 0 chain locations (0%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $11M
- On pets · $825 a household
- Spending per listing
- $846K
- 4% below the U.S.
- Listings per 10k households
- 9.8
- 6% below the U.S.
- Population, 2025
- 55,172
- +4.2% since 2020
See the pet businesses around any address in Madison County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on pets in Madison County comes to about $11M a year: $825 per household, 9% below the U.S. average. That is about $846K of household spending for each business on map listings, 4% below the U.S. figure of $878K.
Madison County has 13 pet businesses on map listings as of September 2026. None of them are chain locations, against 17% across the U.S. That comes to 9.8 for every 10,000 households, 6% below the U.S. rate of 10.4.
In 2023, official counts showed 9 businesses with payroll in Madison County classed as pet care, veterinarians and pet stores. That is one for every 1,481 households, against one for every 1,852 across the U.S. Official counts list 11 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $190K has gone to businesses classed as pet care, veterinarians and pet stores in Madison County.
Between 2020 and 2025, the population of Madison County grew 4.2%, faster than the U.S. (+3.1%). The Groundwork market score for pet businesses in Madison County is 58 (upper middle), #724 of 2,200 scored counties and #12 of 28 scored counties in Idaho.
How Madison County compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Madison County | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.8 | 13.7 | 10.4 |
| Spending per listing | $846K | $697K | $878K |
| Households per official establishment | 1,481 | 1,382 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +22.9% | +11.4% |
| Population growth, 2020–2025 | +4.2% | +9.8% | +3.1% |
| Spending per household on pets | $825 | $953 | $909 |
| Median household income | $60,160 | $77,800 | $80,734 |
| Groundwork market score | 58 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 9
- Employees, 2023
- 33
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- 11Businesses with no payroll
- Map listings, September 2026
- 130 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $190K
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Madison County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Madison County
- Population, 2025 estimate
- 55,172+4.2% since 2020
- Households
- 13,326
- Median age
- 24.0
- Homes lived in by their owners
- 40%
- Vehicles per household
- 2.3
- Land area
- 469 sq. mi.
- People per square mile
- 116
- Median household income
- $60,160+53.6% vs. 2015–2019, before inflation
- Average household income
- $90,919
- Median home value
- $414,800
- Jobs located here
- 16,988
- Daytime population
- 53,310Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Madison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Idaho
Every Idaho market ranked →The highest-scoring counties in Idaho for pet businesses, numbered among those based in Idaho, with Madison County marked.
Top counties in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Franklin County, ID | 85 | 5 | 10.1 | $929K | +11.2% | #32 of 2,200 |
| 2Latah County, ID | 82 | 13 | 8.0 | $1.1M | +5.6% | #52 of 2,200 |
| 3Bingham County, ID | 71 | 15 | 9.3 | $1M | +6.4% | #243 of 2,200 |
| 4Cassia County, ID | 69 | 8 | 9.4 | $928K | +6.6% | #319 of 2,200 |
| 5Idaho County, ID | 68 | 7 | 10.3 | $795K | +7.7% | #363 of 2,200 |
| 6Canyon County, ID | 67 | 109 | 12.7 | $724K | +18.1% | #408 of 2,200 |
| 7Bonneville County, ID | 64 | 53 | 12.0 | $807K | +8.9% | #513 of 2,200 |
| 8Ada County, ID | 64 | 270 | 13.3 | $806K | +9.6% | #515 of 2,200 |
| 9Jerome County, ID | 62 | 8 | 9.7 | $930K | +8.6% | #574 of 2,200 |
| 10Elmore County, ID | 61 | 9 | 8.1 | $1M | +2.8% | #607 of 2,200 |
| 12Madison County, ID | 58 | 13 | 9.8 | $846K | +4.2% | #724 of 2,200 |
Other business types in Madison County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses58
- Veterinarians
- Pet grooming and boarding52
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Madison County, ID?
Map listings as of September 2026 show 13 pet businesses in Madison County. None of them are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 9 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 11 one-person businesses without payroll.
How much do households in Madison County, ID spend on pets?
About $11M a year, or $825 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 13 pet businesses on map listings, it comes to $846K per business. It is estimated from the incomes of the 13,326 households in Madison County and national spending patterns by income.
How does Madison County, ID compare with the U.S. for pet businesses?
Madison County has 9.8 pet businesses per 10,000 households, 6% below the U.S. rate of 10.4. Spending per business is $846K, 4% below the U.S. figure of $878K. The count on map listings matches the U.S. ratio of pet businesses to household spending. There is one business with payroll in the industry for every 1,481 households, against one for every 1,852 across the U.S.
How fast is Madison County, ID growing?
Population estimates put Madison County at 55,172 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 13,326 households. Median household income in Madison County is $60,160, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 53.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Madison County scores 58 for pet businesses (upper middle), #724 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Madison County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Madison County
Screening a site or an acquisition in Madison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.