Pets · County · Idaho
Pet businesses in Cassia County, ID
The pet businesses in Cassia County, ID, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 69 out of 100: Upper middle
Ranked #319 of 2,200 scored counties
#4 of 28 scored counties in Idaho
- Listings
- 8
- 2 chain locations (25%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $7.4M
- On pets · $874 a household
- Spending per listing
- $928K
- 6% above the U.S.
- Listings per 10k households
- 9.4
- 10% below the U.S.
- Population, 2025
- 26,397
- +6.6% since 2020
See the pet businesses around any address in Cassia County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cassia County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 8 pet businesses in Cassia County. 2 of them (25%) are chain locations, against 17% across the U.S. That comes to 9.4 for every 10,000 households, 10% below the U.S. rate of 10.4.
Household spending on pets in Cassia County comes to about $7.4M a year: $874 per household, 4% below the U.S. average. Spread across 8 pet businesses, that is $928K per business, 6% above the U.S. figure of $878K.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in Cassia County was 5 in 2023. That is one for every 1,699 households, against one for every 1,852 across the U.S. Another 6 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $676K has gone to businesses classed as pet care, veterinarians and pet stores in Cassia County.
Between 2020 and 2025, the population of Cassia County grew 6.6%, faster than the U.S. (+3.1%). Cassia County scores 69 (upper middle) on the Groundwork market score for pet businesses, ranking #319 of 2,200 scored counties and #4 of 28 scored counties in Idaho. That puts it in the top quarter of counties.
How Cassia County compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cassia County | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.4 | 13.7 | 10.4 |
| Spending per listing | $928K | $697K | $878K |
| Households per official establishment | 1,699 | 1,382 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +22.9% | +11.4% |
| Population growth, 2020–2025 | +6.6% | +9.8% | +3.1% |
| Spending per household on pets | $874 | $953 | $909 |
| Median household income | $70,830 | $77,800 | $80,734 |
| Groundwork market score | 69 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 5
- Employees, 2023
- 19
- Annual payroll, 2023
- $855K
- One-person businesses, 2023
- 6Businesses with no payroll
- Map listings, September 2026
- 82 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $676K
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Cassia County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Cassia County
- Population, 2025 estimate
- 26,397+6.6% since 2020
- Households
- 8,495
- Median age
- 34.2
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.4
- Land area
- 2,566 sq. mi.
- People per square mile
- 10
- Median household income
- $70,830+33.8% vs. 2015–2019, before inflation
- Average household income
- $92,485
- Median home value
- $284,600
- Jobs located here
- 12,719
- Daytime population
- 26,894Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cassia County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Cassia County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Idaho
Every Idaho market ranked →The highest-scoring counties in Idaho for pet businesses, numbered among those based in Idaho, with Cassia County marked.
Top counties in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Franklin County, ID | 85 | 5 | 10.1 | $929K | +11.2% | #32 of 2,200 |
| 2Latah County, ID | 82 | 13 | 8.0 | $1.1M | +5.6% | #52 of 2,200 |
| 3Bingham County, ID | 71 | 15 | 9.3 | $1M | +6.4% | #243 of 2,200 |
| 4Cassia County, ID | 69 | 8 | 9.4 | $928K | +6.6% | #319 of 2,200 |
| 5Idaho County, ID | 68 | 7 | 10.3 | $795K | +7.7% | #363 of 2,200 |
| 6Canyon County, ID | 67 | 109 | 12.7 | $724K | +18.1% | #408 of 2,200 |
| 7Bonneville County, ID | 64 | 53 | 12.0 | $807K | +8.9% | #513 of 2,200 |
| 8Ada County, ID | 64 | 270 | 13.3 | $806K | +9.6% | #515 of 2,200 |
| 9Jerome County, ID | 62 | 8 | 9.7 | $930K | +8.6% | #574 of 2,200 |
| 10Elmore County, ID | 61 | 9 | 8.1 | $1M | +2.8% | #607 of 2,200 |
Other business types in Cassia County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses69
- Veterinarians
- Pet grooming and boarding
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Cassia County, ID?
There are 8 pet businesses on map listings in Cassia County as of September 2026. 2 of them (25%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 5 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts list 6 one-person businesses without payroll.
How much do households in Cassia County, ID spend on pets?
About $7.4M a year, or $874 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 8 pet businesses on map listings, it comes to $928K per business. It is estimated from the incomes of the 8,495 households in Cassia County and national spending patterns by income.
How does Cassia County, ID compare with the U.S. for pet businesses?
Cassia County has 9.4 pet businesses per 10,000 households, 10% below the U.S. rate of 10.4. Spending per business is $928K, 6% above the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Cassia County would have about 9, against 8 on map listings. There is one business with payroll in the industry for every 1,699 households, against one for every 1,852 across the U.S.
How fast is Cassia County, ID growing?
Population estimates put Cassia County at 26,397 people in 2025, up 6.6% since 2020, faster than the U.S. (+3.1%). It has 8,495 households. The median household income in Cassia County is $70,830 a year, 12% below the U.S. median of $80,734. That rose 33.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cassia County scores 69 for pet businesses (upper middle), #319 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cassia County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Cassia County
Screening a site or an acquisition in Cassia County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cassia County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.