Groundwork

Clothing and laundry · Small-town market · Oklahoma

Clothing and shoe stores in the Muskogee, OK area

The clothing and shoe stores in the Muskogee, OK area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 36 out of 100: Lower middle

Ranked #394 of 536 scored small-town markets
#7 of 17 scored small-town markets based in Oklahoma

Listings
41
21 chain locations (51%)
Official establishments
15
−28.6% since 2019
Household spending a year
$40.5M
On clothing, shoes and related services · $1,572 a household
Spending per listing
$987K
22% below the U.S.
Listings per 10k households
15.9
2% below the U.S.
Population, 2025
66,708
+0.7% since 2020

See the clothing and shoe stores around any address in the Muskogee area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Muskogee area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 41 clothing and shoe stores in the Muskogee area. 21 of them (51%) are chain locations, against 44% across the U.S. Per 10,000 households, that is 15.9, 2% below the U.S. rate of 16.2.

At $1,572 per household (24% below the U.S. average), households in the Muskogee area spend about $40.5M a year on clothing, shoes and related services. That is about $987K of household spending for each store on map listings, 22% below the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.

Official counts show 15 businesses with payroll classed as clothing and shoe stores in the Muskogee area in 2023, down 28.6% from 2019. That is one for every 1,716 households, against one for every 1,273 across the U.S. Official counts also show 36 one-person businesses without payroll.

Population estimates show the Muskogee area grew 0.7% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for clothing and shoe stores in the Muskogee area is 36 (lower middle), #394 of 536 scored small-town markets and #7 of 17 scored small-town markets based in Oklahoma.

How the Muskogee area compares

The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Muskogee, OK area compared with Oklahoma and the U.S.
MeasureMuskogee areaOklahomaU.S.
Listings per 10k households15.915.816.2
Spending per listing$987K$1.1M$1.3M
Households per official establishment1,7161,4471,273
Official establishment growth, 2019–2023−28.6%−13.9%−12.2%
Population growth, 2020–2025+0.7%+4.0%+3.1%
Spending per household on clothing, shoes and related services$1,572$1,773$2,055
Median household income$53,619$65,039$80,734
Groundwork market score3641

Official counts and lending

Businesses

Official establishments, 2019 to 2023
15−28.6% over the period
Employees, 2023
206
Annual payroll, 2023
$3.3M
One-person businesses, 2023
36Businesses with no payroll
Map listings, September 2026
4121 chain locations
Listings at the U.S. rate for this spending
32The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in the Muskogee area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Muskogee area

Population, 2025 estimate
66,708+0.7% since 2020
Households
25,739
Median age
38.0
Homes lived in by their owners
67%
Vehicles per household
1.8
Land area
811 sq. mi.
People per square mile
82
Median household income
$53,619+24.5% vs. 2015–2019, before inflation
Average household income
$68,119
Median home value
$153,200
Jobs located here
27,927
Daytime population
67,221Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Muskogee area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Muskogee area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Oklahoma

Every Oklahoma market ranked →

The highest-scoring small-town markets in Oklahoma for clothing and shoe stores, numbered among those based in Oklahoma, with the Muskogee area marked.

Top small-town markets in Oklahoma

Small-town markets in Oklahoma ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Bartlesville, OK583014.3$1.2M+2.7%#203 of 536
2Tahlequah, OK572312.3$1.3M+4.5%#215 of 536
3Miami, OK5586.7$2.3M+0.7%#225 of 536
4Durant, OK542815.2$1.1M+10.9%#242 of 536
5Shawnee, OK444014.9$1.1M+3.5%#321 of 536
6Ada, OK392516.5$1M+1.2%#368 of 536
7Muskogee, OK364115.9$987K+0.7%#394 of 536
8Duncan, OK343922.2$768K+3.4%#413 of 536
9Guymon, OK331116.1$1M−4.5%#417 of 536
10McAlester, OK322815.7$1M−1.1%#421 of 536

Other business types in the Muskogee area

Each with its Groundwork market score here, out of 100, where it has one.

Clothing and laundry

Funeral services

Questions

How many clothing and shoe stores are in the Muskogee, OK area?

There are 41 clothing and shoe stores on map listings in the Muskogee area as of September 2026. 21 of them (51%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 15 businesses with payroll classed as clothing and shoe stores in 2023, down 28.6% from 2019. Another 36 one-person businesses have no payroll, by official counts.

How much do households in the Muskogee, OK area spend on clothing, shoes and related services?

About $40.5M a year, or $1,572 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 41 clothing and shoe stores on map listings, it comes to $987K per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 25,739 households in the Muskogee area and national spending patterns by income.

How does the Muskogee, OK area compare with the U.S. for clothing and shoe stores?

The Muskogee area has 15.9 clothing and shoe stores per 10,000 households, 2% below the U.S. rate of 16.2. Spending per store is $987K, 22% below the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, the Muskogee area would have about 32, against 41 on map listings. There is one business with payroll in the industry for every 1,716 households, against one for every 1,273 across the U.S. The official count fell 28.6% from 2019 to 2023, against −12.2% for the U.S.

How fast is the Muskogee, OK area growing?

Population estimates put the Muskogee area at 66,708 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 25,739 households. The median household income in the Muskogee area is $53,619 a year, 34% below the U.S. median of $80,734. That rose 24.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Muskogee area scores 36 for clothing and shoe stores (lower middle), #394 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Muskogee area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Muskogee area

Screening a site or an acquisition in the Muskogee area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.