Food and drink · Small-town market · Oklahoma
Coffee shops and cafes in the Muskogee, OK area
The coffee shops and cafes in the Muskogee, OK area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #275 of 529 scored small-town markets
#4 of 17 scored small-town markets based in Oklahoma
- Listings
- 24
- 4 chain locations (17%)
- Official establishments
- 6
- All snack and nonalcoholic beverage bars
- Household spending a year
- $78.8M
- On food away from home · $3,060 a household
- Spending per listing
- $3.3M
- 11% below the U.S.
- Listings per 10k households
- 9.3
- 15% below the U.S.
- Population, 2025
- 66,708
- +0.7% since 2020
See the coffee shops and cafes around any address in the Muskogee area
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Muskogee area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 24 coffee shops and cafes in the Muskogee area. Chain locations make up 17% of them, against 39% across the U.S. That is 9.3 per 10,000 households, 15% below the U.S. rate of 11.0.
Households in the Muskogee area spend about $78.8M a year on food away from home, or $3,060 per household, 25% below the U.S. average. That is about $3.3M of household spending for each cafe on map listings, 11% below the U.S. figure of $3.7M. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade.
Official counts show 6 businesses with payroll classed as snack and nonalcoholic beverage bars in the Muskogee area in 2023. That is one for every 4,290 households, against one for every 1,518 across the U.S. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Another 9 one-person businesses have no payroll, by official counts.
Population estimates put the population change in the Muskogee area from 2020 to 2025 at +0.7%, slower than the U.S. (+3.1%). For coffee shops and cafes, the Muskogee area has a Groundwork market score of 49 (lower middle): #275 of 529 scored small-town markets and #4 of 17 scored small-town markets based in Oklahoma.
How the Muskogee area compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Muskogee area | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.3 | 10.5 | 11.0 |
| Spending per listing | $3.3M | $3.3M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | 4,290 | 1,934 | 1,518 |
| Official establishment growth, 2019–2023 | n/a | +48.8% | +24.3% |
| Population growth, 2020–2025 | +0.7% | +4.0% | +3.1% |
| Spending per household on food away from home | $3,060 | $3,519 | $4,070 |
| Median household income | $53,619 | $65,039 | $80,734 |
| Groundwork market score | 49 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6All snack and nonalcoholic beverage bars
- Employees, 2023
- 54
- Annual payroll, 2023
- $846K
- One-person businesses, 2023
- 9All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 244 chain locations
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in the Muskogee area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in the Muskogee area
- Population, 2025 estimate
- 66,708+0.7% since 2020
- Households
- 25,739
- Median age
- 38.0
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 811 sq. mi.
- People per square mile
- 82
- Median household income
- $53,619+24.5% vs. 2015–2019, before inflation
- Average household income
- $68,119
- Median home value
- $153,200
- Jobs located here
- 27,927
- Daytime population
- 67,221Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Muskogee area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of the Muskogee area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across Oklahoma
Every Oklahoma market ranked →The highest-scoring small-town markets in Oklahoma for coffee shops and cafes, numbered among those based in Oklahoma, with the Muskogee area marked.
Top small-town markets in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Duncan, OK | 75 | 11 | 6.3 | $5.4M | +3.4% | #26 of 529 |
| 2Durant, OK | 56 | 18 | 9.8 | $3.3M | +10.9% | #208 of 529 |
| 3Ardmore, OK | 50 | 24 | 12.6 | $2.7M | +1.8% | #268 of 529 |
| 4Muskogee, OK | 49 | 24 | 9.3 | $3.3M | +0.7% | #275 of 529 |
| 5Ada, OK | 48 | 16 | 10.6 | $3.2M | +1.2% | #290 of 529 |
| 6Tahlequah, OK | 48 | 22 | 11.8 | $2.7M | +4.5% | #292 of 529 |
| 7Shawnee, OK | 47 | 25 | 9.3 | $3.5M | +3.5% | #296 of 529 |
| 8Altus, OK | 43 | 14 | 14.3 | $2.4M | +0.1% | #346 of 529 |
| 9Guymon, OK | 42 | 5 | 7.3 | $4.4M | −4.5% | #348 of 529 |
| 10Ponca City, OK | 39 | 16 | 9.5 | $3.4M | −0.3% | #383 of 529 |
Other business types in the Muskogee area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes30
- Sit-down restaurants37
- Fast food and sandwich shops20
- Pizza23
- Coffee shops and cafes49
- Bakeries and dessert shops38
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in the Muskogee, OK area?
There are 24 coffee shops and cafes on map listings in the Muskogee area as of September 2026. 4 of them (17%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 6 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Official counts list 9 one-person businesses without payroll.
How much do households in the Muskogee, OK area spend on food away from home?
About $78.8M a year, or $3,060 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 24 coffee shops and cafes on map listings, it comes to $3.3M per cafe. The spending figure covers all food away from home, not only coffee shops and cafes. It is estimated from the incomes of the 25,739 households in the Muskogee area and national spending patterns by income.
How does the Muskogee, OK area compare with the U.S. for coffee shops and cafes?
The Muskogee area has 9.3 coffee shops and cafes per 10,000 households, 15% below the U.S. rate of 11.0. Spending per cafe is $3.3M, 11% below the U.S. figure of $3.7M. At the national ratio of coffee shops and cafes to household spending, the Muskogee area would have about 21, against 24 on map listings. There is one business with payroll in the industry for every 4,290 households, against one for every 1,518 across the U.S.
How fast is the Muskogee, OK area growing?
Population estimates put the Muskogee area at 66,708 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 25,739 households. The median household income in the Muskogee area is $53,619 a year, 34% below the U.S. median of $80,734. That rose 24.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Muskogee area scores 49 for coffee shops and cafes (lower middle), #275 of 529 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Muskogee area. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in the Muskogee area
Screening a site or an acquisition in the Muskogee area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Muskogee area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.