Clothing and laundry · Small-town market · Oklahoma
Clothing, shoe and laundry businesses in the Muskogee, OK area
Competitor counts, household spending and official business counts for clothing, shoe and laundry businesses in the Muskogee, OK area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #403 of 536 scored small-town markets
#9 of 17 scored small-town markets based in Oklahoma
- Listings
- 56
- 25 chain locations (45%)
- Official establishments
- 15
- −42.3% since 2019
- Household spending a year
- $40.5M
- On clothing, shoes and related services · $1,572 a household
- Spending per listing
- $722K
- 18% below the U.S.
- Listings per 10k households
- 21.8
- 6% below the U.S.
- Population, 2025
- 66,708
- +0.7% since 2020
See the clothing, shoe and laundry businesses around any address in the Muskogee area
The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Muskogee area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Muskogee area scores 36 (lower middle) on the Groundwork market score for clothing, shoe and laundry businesses, ranking #403 of 536 scored small-town markets and #9 of 17 scored small-town markets based in Oklahoma. That puts it in the bottom quarter of small-town markets.
Household spending on clothing, shoes and related services in the Muskogee area comes to about $40.5M a year: $1,572 per household, 24% below the U.S. average. That works out to $722K per business, 18% below the U.S. figure of $880K.
There are 56 clothing, shoe and laundry businesses on map listings in the Muskogee area as of September 2026. 25 of them (45%) are chain locations, against 37% across the U.S. That is 21.8 per 10,000 households, 6% below the U.S. rate of 23.3.
In 2023, official counts showed 15 businesses with payroll in the Muskogee area classed as clothing and shoe stores, laundromats and dry cleaners, down 42.3% from 2019. That is one for every 1,716 households, against one for every 1,008 across the U.S. Between 2020 and 2025, the population of the Muskogee area grew 0.7%, slower than the U.S. (+3.1%).
How the Muskogee area compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Muskogee area | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.8 | 21.4 | 23.3 |
| Spending per listing | $722K | $829K | $880K |
| Households per official establishment | 1,716 | 1,170 | 1,008 |
| Official establishment growth, 2019–2023 | −42.3% | −12.2% | −12.0% |
| Population growth, 2020–2025 | +0.7% | +4.0% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,572 | $1,773 | $2,055 |
| Median household income | $53,619 | $65,039 | $80,734 |
| Groundwork market score | 36 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15−42.3% over the period
- Employees, 2023
- 206
- Annual payroll, 2023
- $3.3M
- One-person businesses, 2023
- 39Businesses with no payroll
- Map listings, September 2026
- 5625 chain locations
- Listings at the U.S. rate for this spending
- 46The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Muskogee area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Muskogee area
- Population, 2025 estimate
- 66,708+0.7% since 2020
- Households
- 25,739
- Median age
- 38.0
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 811 sq. mi.
- People per square mile
- 82
- Median household income
- $53,619+24.5% vs. 2015–2019, before inflation
- Average household income
- $68,119
- Median home value
- $153,200
- Jobs located here
- 27,927
- Daytime population
- 67,221Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Muskogee area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.
Or open the report at the center of the Muskogee area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing, shoes and laundry across Oklahoma
Every Oklahoma market ranked →The highest-scoring small-town markets in Oklahoma for clothing, shoe and laundry businesses, numbered among those based in Oklahoma, with the Muskogee area marked.
Top small-town markets in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Tahlequah, OK | 60 | 29 | 15.5 | $1M | +4.5% | #182 of 536 |
| 2Durant, OK | 55 | 38 | 20.7 | $797K | +10.9% | #232 of 536 |
| 3Bartlesville, OK | 54 | 41 | 19.6 | $898K | +2.7% | #240 of 536 |
| 4Miami, OK | 52 | 14 | 11.7 | $1.3M | +0.7% | #248 of 536 |
| 5Shawnee, OK | 44 | 56 | 20.8 | $799K | +3.5% | #321 of 536 |
| 6Ada, OK | 40 | 34 | 22.5 | $752K | +1.2% | #364 of 536 |
| 7McAlester, OK | 37 | 33 | 18.5 | $872K | −1.1% | #386 of 536 |
| 8Guymon, OK | 36 | 14 | 20.5 | $788K | −4.5% | #400 of 536 |
| 9Muskogee, OK | 36 | 56 | 21.8 | $722K | +0.7% | #403 of 536 |
| 10Duncan, OK | 33 | 51 | 29.0 | $588K | +3.4% | #424 of 536 |
Other business types in the Muskogee area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry36
- Clothing and shoe stores36
- Laundromats44
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing, shoe and laundry businesses are in the Muskogee, OK area?
As of September 2026, map listings count 56 clothing, shoe and laundry businesses in the Muskogee area. 25 of them (45%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 15 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, down 42.3% from 2019. Official counts also show 39 one-person businesses without payroll.
How much do households in the Muskogee, OK area spend on clothing, shoes and related services?
About $40.5M a year, or $1,572 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 56 clothing, shoe and laundry businesses on map listings, it comes to $722K per business. It is estimated from the incomes of the 25,739 households in the Muskogee area and national spending patterns by income.
How does the Muskogee, OK area compare with the U.S. for clothing, shoe and laundry businesses?
The Muskogee area has 21.8 clothing, shoe and laundry businesses per 10,000 households, 6% below the U.S. rate of 23.3. Spending per business is $722K, 18% below the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, the Muskogee area would have about 46, against 56 on map listings. There is one business with payroll in the industry for every 1,716 households, against one for every 1,008 across the U.S. The official count fell 42.3% from 2019 to 2023, against −12.0% for the U.S.
How fast is the Muskogee, OK area growing?
Population estimates put the Muskogee area at 66,708 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 25,739 households. The median household income in the Muskogee area is $53,619 a year, 34% below the U.S. median of $80,734. That rose 24.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Muskogee area scores 36 for clothing, shoe and laundry businesses (lower middle), #403 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Muskogee area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Muskogee area
Screening a site or an acquisition in the Muskogee area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Muskogee area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.