Food and drink · Small-town market · Oklahoma
Restaurants and cafes in the Muskogee, OK area
The restaurants and cafes in the Muskogee, OK area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 30 out of 100: Lower middle
Ranked #459 of 538 scored small-town markets
#12 of 17 scored small-town markets based in Oklahoma
- Listings
- 273
- 129 chain locations (47%)
- Official establishments
- 109
- 0.0% since 2019
- Household spending a year
- $78.8M
- On food away from home · $3,060 a household
- Spending per listing
- $288K
- 22% below the U.S.
- Listings per 10k households
- 106.1
- 3% below the U.S.
- Population, 2025
- 66,708
- +0.7% since 2020
See the restaurants and cafes around any address in the Muskogee area
The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Muskogee area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for restaurants and cafes in the Muskogee area is 30 (lower middle), #459 of 538 scored small-town markets and #12 of 17 scored small-town markets based in Oklahoma. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 273 restaurants and cafes in the Muskogee area. 129 of them (47%) are chain locations, against 34% across the U.S. Per 10,000 households, that is 106.1, 3% below the U.S. rate of 109.8.
At $3,060 per household (25% below the U.S. average), households in the Muskogee area spend about $78.8M a year on food away from home. That is about $288K of household spending for each restaurant on map listings, 22% below the U.S. figure of $371K.
The official count of businesses with payroll classed as restaurants and other eating places in the Muskogee area was 109 in 2023, unchanged from 2019. That is one for every 236 households, against one for every 209 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $543K have gone to businesses classed as restaurants and other eating places in the Muskogee area. Population estimates show the Muskogee area grew 0.7% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Muskogee area compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Muskogee area | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 106.1 | 107.6 | 109.8 |
| Spending per listing | $288K | $327K | $371K |
| Households per official establishment | 236 | 227 | 209 |
| Official establishment growth, 2019–2023 | 0.0% | +5.3% | +6.0% |
| Population growth, 2020–2025 | +0.7% | +4.0% | +3.1% |
| Spending per household on food away from home | $3,060 | $3,519 | $4,070 |
| Median household income | $53,619 | $65,039 | $80,734 |
| Groundwork market score | 30 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 1090.0% over the period
- Employees, 2023
- 2,702
- Annual payroll, 2023
- $49.3M
- One-person businesses, 2023
- 38Businesses with no payroll
- Map listings, September 2026
- 273129 chain locations
- Listings at the U.S. rate for this spending
- 212The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $543K
SBA-backed loans to businesses classed as restaurants and other eating places in the Muskogee area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Muskogee area
- Population, 2025 estimate
- 66,708+0.7% since 2020
- Households
- 25,739
- Median age
- 38.0
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 811 sq. mi.
- People per square mile
- 82
- Median household income
- $53,619+24.5% vs. 2015–2019, before inflation
- Average household income
- $68,119
- Median home value
- $153,200
- Jobs located here
- 27,927
- Daytime population
- 67,221Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Muskogee area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.
Or open the report at the center of the Muskogee area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRestaurants and cafes across Oklahoma
Every Oklahoma market ranked →The highest-scoring small-town markets in Oklahoma for restaurants and cafes, numbered among those based in Oklahoma, with the Muskogee area marked.
Top small-town markets in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Duncan, OK | 68 | 151 | 86.0 | $393K | +3.4% | #97 of 538 |
| 2Ada, OK | 57 | 133 | 87.9 | $383K | +1.2% | #190 of 538 |
| 3Bartlesville, OK | 57 | 206 | 98.3 | $352K | +2.7% | #192 of 538 |
| 4Shawnee, OK | 48 | 262 | 97.3 | $338K | +3.5% | #279 of 538 |
| 5Tahlequah, OK | 48 | 186 | 99.5 | $317K | +4.5% | #284 of 538 |
| 6Durant, OK | 47 | 222 | 120.7 | $268K | +10.9% | #301 of 538 |
| 7Miami, OK | 46 | 109 | 91.4 | $319K | +0.7% | #313 of 538 |
| 8Altus, OK | 35 | 114 | 116.6 | $292K | +0.1% | #416 of 538 |
| 9Stillwater, OK | 32 | 368 | 112.9 | $281K | +2.8% | #447 of 538 |
| 10Weatherford, OK | 31 | 151 | 99.5 | $335K | −0.7% | #451 of 538 |
| 12Muskogee, OK | 30 | 273 | 106.1 | $288K | +0.7% | #459 of 538 |
Other business types in the Muskogee area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes30
- Sit-down restaurants37
- Fast food and sandwich shops20
- Pizza23
- Coffee shops and cafes49
- Bakeries and dessert shops38
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many restaurants and cafes are in the Muskogee, OK area?
The Muskogee area has 273 restaurants and cafes on map listings as of September 2026. 129 of them (47%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 109 businesses with payroll classed as restaurants and other eating places in 2023, unchanged from 2019. Another 38 one-person businesses have no payroll, by official counts.
How much do households in the Muskogee, OK area spend on food away from home?
About $78.8M a year, or $3,060 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 273 restaurants and cafes on map listings, it comes to $288K per restaurant. It is estimated from the incomes of the 25,739 households in the Muskogee area and national spending patterns by income.
How does the Muskogee, OK area compare with the U.S. for restaurants and cafes?
The Muskogee area has 106.1 restaurants and cafes per 10,000 households, 3% below the U.S. rate of 109.8. Spending per restaurant is $288K, 22% below the U.S. figure of $371K. At the national ratio of restaurants and cafes to household spending, the Muskogee area would have about 212, against 273 on map listings. There is one business with payroll in the industry for every 236 households, against one for every 209 across the U.S. The official count held level from 2019 to 2023, against +6.0% for the U.S.
How fast is the Muskogee, OK area growing?
Population estimates put the Muskogee area at 66,708 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 25,739 households. The median household income in the Muskogee area is $53,619 a year, 34% below the U.S. median of $80,734. That rose 24.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Muskogee area scores 30 for restaurants and cafes (lower middle), #459 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Muskogee area. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for restaurants and cafes · All 56 business types in the Muskogee area
Screening a site or an acquisition in the Muskogee area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Muskogee area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.