Fitness and classes · County · New Jersey
Gyms in Morris County, NJ
How Morris County, NJ compares with other counties and the U.S. for gyms: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #839 of 1,792 scored counties
#18 of 21 scored counties in New Jersey
- Listings
- 263
- 83 chain locations (32%)
- Official establishments
- 126
- All fitness and recreational sports centers · −15.4% since 2019
- Household spending a year
- $303.2M
- On memberships, classes and admissions · $1,569 a household
- Spending per listing
- $1.2M
- 11% below the U.S.
- Listings per 10k households
- 13.6
- 79% above the U.S.
- Population, 2025
- 524,251
- +3.2% since 2020
See the gyms around any address in Morris County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morris County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,569 per household (60% above the U.S. average), households in Morris County spend about $303.2M a year on memberships, classes and admissions. That is about $1.2M of household spending for each gym on map listings, 11% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
Morris County has 263 gyms on map listings as of September 2026. Of those, 83 are chain locations, or 32%, against 28% across the U.S. That is 13.6 per 10,000 households, 79% above the U.S. rate of 7.6.
Official counts show 126 businesses with payroll classed as fitness and recreational sports centers in Morris County in 2023, down 15.4% from 2019. That is one for every 1,534 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 19 SBA-backed loans worth $7.2M have gone to businesses classed as fitness and recreational sports centers in Morris County.
Population estimates put the population change in Morris County from 2020 to 2025 at +3.2%, in step with the U.S. (+3.1%). Morris County scores 52 (upper middle) on the Groundwork market score for gyms, ranking #839 of 1,792 scored counties and #18 of 21 scored counties in New Jersey.
How Morris County compares
The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morris County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.6 | 8.4 | 7.6 |
| Spending per listing | $1.2M | $1.5M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 1,534 | 2,346 | 3,109 |
| Official establishment growth, 2019–2023 | −15.4% | −7.1% | +5.8% |
| Population growth, 2020–2025 | +3.2% | +3.0% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,569 | $1,238 | $983 |
| Median household income | $137,326 | $103,556 | $80,734 |
| Groundwork market score | 52 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 149 → 126All fitness and recreational sports centers · −15.4% over the period
- Employees, 2023
- 2,386
- Annual payroll, 2023
- $44.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 26383 chain locations
- Listings at the U.S. rate for this spending
- 233The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 19
- Amount
- $7.2M
SBA-backed loans to businesses classed as fitness and recreational sports centers in Morris County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Morris County
- Population, 2025 estimate
- 524,251+3.2% since 2020
- Households
- 193,245
- Median age
- 43.4
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 461 sq. mi.
- People per square mile
- 1,116
- Median household income
- $137,326+18.9% vs. 2015–2019, before inflation
- Average household income
- $186,467
- Median home value
- $582,500
- Jobs located here
- 316,491
- Daytime population
- 565,316Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morris County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Morris County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for gyms, numbered among those based in New Jersey, with Morris County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Salem County, NJ | 77 | 12 | 4.8 | $1.9M | +2.3% | #100 of 1,792 |
| 2Ocean County, NJ | 77 | 149 | 6.1 | $1.7M | +5.6% | #102 of 1,792 |
| 3Warren County, NJ | 75 | 30 | 6.6 | $1.6M | +3.2% | #133 of 1,792 |
| 4Middlesex County, NJ | 73 | 200 | 6.5 | $2M | +2.6% | #159 of 1,792 |
| 5Passaic County, NJ | 73 | 98 | 5.5 | $1.9M | +1.6% | #160 of 1,792 |
| 6Sussex County, NJ | 71 | 50 | 8.7 | $1.5M | +2.9% | #209 of 1,792 |
| 7Hudson County, NJ | 70 | 191 | 6.4 | $1.8M | +1.8% | #222 of 1,792 |
| 8Essex County, NJ | 70 | 225 | 7.0 | $1.5M | +4.2% | #233 of 1,792 |
| 9Union County, NJ | 66 | 160 | 7.9 | $1.6M | +5.0% | #312 of 1,792 |
| 10Somerset County, NJ | 65 | 126 | 9.6 | $1.7M | +3.5% | #351 of 1,792 |
| 18Morris County, NJ | 52 | 263 | 13.6 | $1.2M | +3.2% | #839 of 1,792 |
Other business types in Morris County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Morris County, NJ?
Map listings as of September 2026 show 263 gyms in Morris County. 83 of them (32%) are chain locations. The listings count gyms and fitness centers. Official counts show 126 businesses with payroll classed as fitness and recreational sports centers in 2023, down 15.4% from 2019. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in Morris County, NJ spend on memberships, classes and admissions?
About $303.2M a year, or $1,569 per household. That is 60% above the U.S. average (an index of 160, where 100 is the U.S. average). Spread across the 263 gyms on map listings, it comes to $1.2M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 193,245 households in Morris County and national spending patterns by income.
How does Morris County, NJ compare with the U.S. for gyms?
Morris County has 13.6 gyms per 10,000 households, 79% above the U.S. rate of 7.6. Spending per gym is $1.2M, 11% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Morris County would have about 233, against 263 on map listings. There is one business with payroll in the industry for every 1,534 households, against one for every 3,109 across the U.S. The official count fell 15.4% from 2019 to 2023, against +5.8% for the U.S.
How fast is Morris County, NJ growing?
Population estimates put Morris County at 524,251 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 193,245 households. Median household income in Morris County is $137,326, 70% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morris County scores 52 for gyms (upper middle), #839 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morris County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Morris County
Screening a site or an acquisition in Morris County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morris County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.