Auto · County · New Jersey
Gas stations in Morris County, NJ
The gas stations in Morris County, NJ, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #995 of 2,358 scored counties
#17 of 21 scored counties in New Jersey
- Listings
- 204
- 181 chain locations (89%)
- Official establishments
- 168
- −9.2% since 2019
- Household spending a year
- $423.1M
- On gasoline and other fuels · $2,189 a household
- Spending per listing
- $2.1M
- 13% below the U.S.
- Listings per 10k households
- 10.6
- 3% below the U.S.
- Population, 2025
- 524,251
- +3.2% since 2020
See the gas stations around any address in Morris County
The site report maps the gas stations on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morris County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Morris County spend about $423.1M a year on gasoline and other fuels, or $2,189 per household, 16% below the U.S. average. That is about $2.1M of household spending for each station on map listings, 13% below the U.S. figure of $2.4M.
Morris County has 204 gas stations on map listings as of September 2026. 181 of them (89%) are chain locations, against 84% across the U.S. Per 10,000 households, that is 10.6, 3% below the U.S. rate of 10.9.
Official counts show 168 businesses with payroll classed as gasoline stations in Morris County in 2023, down 9.2% from 2019. That is one for every 1,150 households, against one for every 1,184 across the U.S. Official counts list 10 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $4.2M have gone to businesses classed as gasoline stations in Morris County.
Population estimates show Morris County grew 3.2% from 2020 to 2025, in step with the U.S. (+3.1%). The Groundwork market score for gas stations in Morris County is 54 (upper middle), #995 of 2,358 scored counties and #17 of 21 scored counties in New Jersey.
How Morris County compares
The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all gasoline and other fuels by the gas stations counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morris County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.6 | 8.0 | 10.9 |
| Spending per listing | $2.1M | $2.4M | $2.4M |
| Households per official establishment | 1,150 | 1,579 | 1,184 |
| Official establishment growth, 2019–2023 | −9.2% | −6.3% | −3.1% |
| Population growth, 2020–2025 | +3.2% | +3.0% | +3.1% |
| Spending per household on gasoline and other fuels | $2,189 | $1,914 | $2,595 |
| Median household income | $137,326 | $103,556 | $80,734 |
| Groundwork market score | 54 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 185 → 168−9.2% over the period
- Employees, 2023
- 1,301
- Annual payroll, 2023
- $40.3M
- One-person businesses, 2023
- 10Businesses with no payroll
- Map listings, September 2026
- 204181 chain locations
- Listings at the U.S. rate for this spending
- 177The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $4.2M
SBA-backed loans to businesses classed as gasoline stations in Morris County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Morris County
- Population, 2025 estimate
- 524,251+3.2% since 2020
- Households
- 193,245
- Median age
- 43.4
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 461 sq. mi.
- People per square mile
- 1,116
- Median household income
- $137,326+18.9% vs. 2015–2019, before inflation
- Average household income
- $186,467
- Median home value
- $582,500
- Jobs located here
- 316,491
- Daytime population
- 565,316Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morris County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gas stations on map listings by name and distance.
Or open the report at the center of Morris County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGas stations across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for gas stations, numbered among those based in New Jersey, with Morris County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ocean County, NJ | 74 | 133 | 5.5 | $3.8M | +5.6% | #286 of 2,358 |
| 2Gloucester County, NJ | 71 | 72 | 6.4 | $3.5M | +3.3% | #363 of 2,358 |
| 3Somerset County, NJ | 66 | 105 | 8.0 | $2.7M | +3.5% | #517 of 2,358 |
| 4Burlington County, NJ | 65 | 154 | 8.7 | $2.5M | +4.3% | #559 of 2,358 |
| 5Cumberland County, NJ | 64 | 41 | 7.6 | $2.7M | +2.2% | #596 of 2,358 |
| 6Essex County, NJ | 64 | 197 | 6.2 | $2.4M | +4.2% | #599 of 2,358 |
| 7Atlantic County, NJ | 62 | 75 | 6.8 | $2.8M | +1.6% | #654 of 2,358 |
| 8Cape May County, NJ | 61 | 25 | 5.6 | $3.7M | −1.7% | #693 of 2,358 |
| 9Camden County, NJ | 61 | 160 | 7.9 | $2.4M | +2.4% | #708 of 2,358 |
| 10Mercer County, NJ | 61 | 114 | 7.9 | $2.4M | +3.3% | #710 of 2,358 |
| 17Morris County, NJ | 54 | 204 | 10.6 | $2.1M | +3.2% | #995 of 2,358 |
Other business types in Morris County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gas stations are in Morris County, NJ?
Map listings as of September 2026 show 204 gas stations in Morris County. 181 of them (89%) are chain locations. The listings count gas stations. Official counts show 168 businesses with payroll classed as gasoline stations in 2023, down 9.2% from 2019. Official counts also show 10 one-person businesses without payroll.
How much do households in Morris County, NJ spend on gasoline and other fuels?
About $423.1M a year, or $2,189 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 204 gas stations on map listings, it comes to $2.1M per station. It is estimated from the incomes of the 193,245 households in Morris County and national spending patterns by income.
How does Morris County, NJ compare with the U.S. for gas stations?
Morris County has 10.6 gas stations per 10,000 households, 3% below the U.S. rate of 10.9. Spending per station is $2.1M, 13% below the U.S. figure of $2.4M. At the U.S. ratio of gas stations to household spending, Morris County would have about 177, against 204 on map listings. There is one business with payroll in the industry for every 1,150 households, against one for every 1,184 across the U.S. The official count fell 9.2% from 2019 to 2023, against −3.1% for the U.S.
How fast is Morris County, NJ growing?
Population estimates put Morris County at 524,251 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 193,245 households. Median household income in Morris County is $137,326, 70% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morris County scores 54 for gas stations (upper middle), #995 of 2,358 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morris County. It maps the gas stations on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gas stations · All 56 business types in Morris County
Screening a site or an acquisition in Morris County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morris County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.