Auto · County · New Jersey
Tire shops in Morris County, NJ
Competitor counts, household spending and official business counts for tire shops in Morris County, NJ, set against other counties and the U.S.
Groundwork market score · out of 100
Score 74 out of 100: Upper middle
Ranked #180 of 1,530 scored counties
#1 of 21 scored counties in New Jersey
- Listings
- 55
- 32 chain locations (58%)
- Official establishments
- 26
- −3.7% since 2019
- Household spending a year
- $198.4M
- On vehicle maintenance and repairs · $1,027 a household
- Spending per listing
- $3.6M
- 44% above the U.S.
- Listings per 10k households
- 2.8
- 26% below the U.S.
- Population, 2025
- 524,251
- +3.2% since 2020
See the tire shops around any address in Morris County
The site report maps the tire shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morris County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 55 tire shops in Morris County. Chain locations make up 58% of them, against 39% across the U.S. That comes to 2.8 for every 10,000 households, 26% below the U.S. rate of 3.8.
At $1,027 per household (7% above the U.S. average), households in Morris County spend about $198.4M a year on vehicle maintenance and repairs. That is about $3.6M of household spending for each shop on map listings, 44% above the U.S. figure of $2.5M. That spending covers all vehicle maintenance and repairs, which tire shops share with other businesses in the trade.
In 2023, official counts showed 26 businesses with payroll in Morris County classed as tire dealers, down 3.7% from 2019. That is one for every 7,433 households, against one for every 6,381 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $2M have gone to businesses classed as tire dealers in Morris County.
Between 2020 and 2025, the population of Morris County grew 3.2%, in step with the U.S. (+3.1%). Morris County scores 74 (upper middle) on the Groundwork market score for tire shops, ranking #180 of 1,530 scored counties and #1 of 21 scored counties in New Jersey. That puts it in the top quarter of counties.
How Morris County compares
The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the tire shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morris County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.8 | 2.9 | 3.8 |
| Spending per listing | $3.6M | $2.9M | $2.5M |
| Households per official establishment | 7,433 | 8,253 | 6,381 |
| Official establishment growth, 2019–2023 | −3.7% | −2.1% | −0.4% |
| Population growth, 2020–2025 | +3.2% | +3.0% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,027 | $865 | $958 |
| Median household income | $137,326 | $103,556 | $80,734 |
| Groundwork market score | 74 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 27 → 26−3.7% over the period
- Employees, 2023
- 204
- Annual payroll, 2023
- $12.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 5532 chain locations
- Listings at the U.S. rate for this spending
- 79The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $2M
SBA-backed loans to businesses classed as tire dealers in Morris County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Morris County
- Population, 2025 estimate
- 524,251+3.2% since 2020
- Households
- 193,245
- Median age
- 43.4
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 461 sq. mi.
- People per square mile
- 1,116
- Median household income
- $137,326+18.9% vs. 2015–2019, before inflation
- Average household income
- $186,467
- Median home value
- $582,500
- Jobs located here
- 316,491
- Daytime population
- 565,316Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morris County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the tire shops on map listings by name and distance.
Or open the report at the center of Morris County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardTire shops across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for tire shops, numbered among those based in New Jersey, with Morris County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Morris County, NJ | 74 | 55 | 2.8 | $3.6M | +3.2% | #180 of 1,530 |
| 2Hunterdon County, NJ | 74 | 17 | 3.3 | $3.3M | +2.3% | #186 of 1,530 |
| 3Gloucester County, NJ | 73 | 34 | 3.0 | $3.3M | +3.3% | #210 of 1,530 |
| 4Burlington County, NJ | 73 | 58 | 3.3 | $3M | +4.3% | #214 of 1,530 |
| 5Sussex County, NJ | 71 | 19 | 3.3 | $3.3M | +2.9% | #248 of 1,530 |
| 6Ocean County, NJ | 70 | 74 | 3.0 | $3M | +5.6% | #279 of 1,530 |
| 7Warren County, NJ | 70 | 16 | 3.5 | $2.8M | +3.2% | #281 of 1,530 |
| 8Monmouth County, NJ | 69 | 68 | 2.7 | $3.7M | +1.4% | #300 of 1,530 |
| 9Bergen County, NJ | 68 | 92 | 2.6 | $3.5M | +2.4% | #323 of 1,530 |
| 10Mercer County, NJ | 67 | 35 | 2.4 | $3.5M | +3.3% | #343 of 1,530 |
Other business types in Morris County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many tire shops are in Morris County, NJ?
Morris County has 55 tire shops on map listings as of September 2026. 32 of them (58%) are chain locations. The listings count tire shops and tire dealers. Official counts show 26 businesses with payroll classed as tire dealers in 2023, down 3.7% from 2019.
How much do households in Morris County, NJ spend on vehicle maintenance and repairs?
About $198.4M a year, or $1,027 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 55 tire shops on map listings, it comes to $3.6M per shop. The spending figure covers all vehicle maintenance and repairs, not only tire shops. It is estimated from the incomes of the 193,245 households in Morris County and national spending patterns by income.
How does Morris County, NJ compare with the U.S. for tire shops?
Morris County has 2.8 tire shops per 10,000 households, 26% below the U.S. rate of 3.8. Spending per shop is $3.6M, 44% above the U.S. figure of $2.5M. At the national ratio of tire shops to household spending, Morris County would have about 79, against 55 on map listings. There is one business with payroll in the industry for every 7,433 households, against one for every 6,381 across the U.S. The official count fell 3.7% from 2019 to 2023, against −0.4% for the U.S.
How fast is Morris County, NJ growing?
Population estimates put Morris County at 524,251 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 193,245 households. Median household income in Morris County is $137,326, 70% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morris County scores 74 for tire shops (upper middle), #180 of 1,530 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morris County. It maps the tire shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for tire shops · All 56 business types in Morris County
Screening a site or an acquisition in Morris County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morris County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.