Groundwork

Pets · County · New Jersey

Pet grooming and boarding businesses in Morris County, NJ

Competitor counts, household spending and official business counts for pet grooming and boarding businesses in Morris County, NJ, set against other counties and the U.S.

Groundwork market score · out of 100

Score 48 out of 100: Lower middle

Ranked #784 of 1,461 scored counties
#14 of 21 scored counties in New Jersey

Listings
92
16 chain locations (17%)
Official establishments
62
+14.8% since 2019
Household spending a year
$175.5M
On pets · $908 a household
Spending per listing
$1.9M
25% below the U.S.
Listings per 10k households
4.8
33% above the U.S.
Population, 2025
524,251
+3.2% since 2020

See the pet grooming and boarding businesses around any address in Morris County

The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morris County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on pets in Morris County comes to about $175.5M a year: $908 per household, in line with the U.S. average. That works out to $1.9M per business, 25% below the U.S. figure of $2.5M. The spending figure covers all pets, not only pet grooming and boarding businesses.

There are 92 pet grooming and boarding businesses on map listings in Morris County as of September 2026. 16 of them (17%) are chain locations, against 9% across the U.S. Per 10,000 households, that is 4.8, 33% above the U.S. rate of 3.6.

Official counts show 62 businesses with payroll classed as pet care (except veterinary) in Morris County in 2023, up 14.8% from 2019. That is one for every 3,117 households, against one for every 5,057 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $3.3M have gone to businesses classed as pet care (except veterinary) in Morris County.

Population estimates put the population change in Morris County from 2020 to 2025 at +3.2%, in step with the U.S. (+3.1%). Morris County scores 48 (lower middle) on the Groundwork market score for pet grooming and boarding businesses, ranking #784 of 1,461 scored counties and #14 of 21 scored counties in New Jersey.

How Morris County compares

The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet grooming and boarding in Morris County, NJ compared with New Jersey and the U.S.
MeasureMorris CountyNew JerseyU.S.
Listings per 10k households4.83.33.6
Spending per listing$1.9M$2.3M$2.5M
Households per official establishment3,1174,9475,057
Official establishment growth, 2019–2023+14.8%+18.4%+25.2%
Population growth, 2020–2025+3.2%+3.0%+3.1%
Spending per household on pets$908$774$909
Median household income$137,326$103,556$80,734
Groundwork market score4843

Official counts and lending

Businesses

Official establishments, 2019 to 2023
54 → 62+14.8% over the period
Employees, 2023
793
Annual payroll, 2023
$29.3M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
9216 chain locations
Listings at the U.S. rate for this spending
69The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$3.3M

SBA-backed loans to businesses classed as pet care (except veterinary) in Morris County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Morris County

Population, 2025 estimate
524,251+3.2% since 2020
Households
193,245
Median age
43.4
Homes lived in by their owners
74%
Vehicles per household
1.9
Land area
461 sq. mi.
People per square mile
1,116
Median household income
$137,326+18.9% vs. 2015–2019, before inflation
Average household income
$186,467
Median home value
$582,500
Jobs located here
316,491
Daytime population
565,316Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Morris County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.

Or open the report at the center of Morris County. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet grooming and boarding across New Jersey

Every New Jersey market ranked →

The highest-scoring counties in New Jersey for pet grooming and boarding businesses, numbered among those based in New Jersey, with Morris County marked.

Top counties in New Jersey

Counties in New Jersey ranked for pet grooming and boarding businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Somerset County, NJ79403.1$3M+3.5%#77 of 1,461
2Essex County, NJ73511.6$4.4M+4.2%#145 of 1,461
3Middlesex County, NJ72772.5$3.2M+2.6%#178 of 1,461
4Cumberland County, NJ64101.9$3.2M+2.2%#374 of 1,461
5Hudson County, NJ63802.7$2.8M+1.8%#400 of 1,461
6Union County, NJ63673.3$2.4M+5.0%#405 of 1,461
7Mercer County, NJ56433.0$2.6M+3.3%#575 of 1,461
8Burlington County, NJ56633.6$2.2M+4.3%#580 of 1,461
9Camden County, NJ55603.0$2.3M+2.4%#603 of 1,461
10Salem County, NJ5262.4$2.7M+2.3%#674 of 1,461
14Morris County, NJ48924.8$1.9M+3.2%#784 of 1,461

Other business types in Morris County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet grooming and boarding businesses are in Morris County, NJ?

As of September 2026, map listings count 92 pet grooming and boarding businesses in Morris County. 16 of them (17%) are chain locations. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 62 businesses with payroll classed as pet care (except veterinary) in 2023, up 14.8% from 2019.

How much do households in Morris County, NJ spend on pets?

About $175.5M a year, or $908 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 92 pet grooming and boarding businesses on map listings, it comes to $1.9M per business. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade. It is estimated from the incomes of the 193,245 households in Morris County and national spending patterns by income.

How does Morris County, NJ compare with the U.S. for pet grooming and boarding businesses?

Morris County has 4.8 pet grooming and boarding businesses per 10,000 households, 33% above the U.S. rate of 3.6. Spending per business is $1.9M, 25% below the U.S. figure of $2.5M. At the U.S. ratio of pet grooming and boarding businesses to household spending, Morris County would have about 69, against 92 on map listings. There is one business with payroll in the industry for every 3,117 households, against one for every 5,057 across the U.S. The official count rose 14.8% from 2019 to 2023, against +25.2% for the U.S.

How fast is Morris County, NJ growing?

Population estimates put Morris County at 524,251 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 193,245 households. Median household income in Morris County is $137,326, 70% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.9%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morris County scores 48 for pet grooming and boarding businesses (lower middle), #784 of 1,461 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Morris County. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in Morris County

Screening a site or an acquisition in Morris County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Morris County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.