Pets · County · New Jersey
Pet stores in Morris County, NJ
The pet stores in Morris County, NJ, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #606 of 974 scored counties
#12 of 20 scored counties in New Jersey
- Listings
- 52
- 24 chain locations (46%)
- Official establishments
- 23
- −20.7% since 2019
- Household spending a year
- $175.5M
- On pets · $908 a household
- Spending per listing
- $3.4M
- 25% below the U.S.
- Listings per 10k households
- 2.7
- 35% above the U.S.
- Population, 2025
- 524,251
- +3.2% since 2020
See the pet stores around any address in Morris County
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morris County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 52 pet stores in Morris County. Of those, 24 are chain locations, or 46%, against 38% across the U.S. That comes to 2.7 for every 10,000 households, 35% above the U.S. rate of 2.0.
Households in Morris County spend about $175.5M a year on pets, or $908 per household, in line with the U.S. average. That is about $3.4M of household spending for each store on map listings, 25% below the U.S. figure of $4.5M. That spending covers all pets, which pet stores share with other businesses in the trade.
In 2023, official counts showed 23 businesses with payroll in Morris County classed as pet and pet supplies stores, down 20.7% from 2019. That is one for every 8,402 households, against one for every 13,024 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $325K have gone to businesses classed as pet and pet supplies stores in Morris County.
Between 2020 and 2025, the population of Morris County grew 3.2%, in step with the U.S. (+3.1%). For pet stores, Morris County has a Groundwork market score of 43 (lower middle): #606 of 974 scored counties and #12 of 20 scored counties in New Jersey.
How Morris County compares
The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morris County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.7 | 2.0 | 2.0 |
| Spending per listing | $3.4M | $3.9M | $4.5M |
| Households per official establishment | 8,402 | 13,810 | 13,024 |
| Official establishment growth, 2019–2023 | −20.7% | −21.8% | −1.6% |
| Population growth, 2020–2025 | +3.2% | +3.0% | +3.1% |
| Spending per household on pets | $908 | $774 | $909 |
| Median household income | $137,326 | $103,556 | $80,734 |
| Groundwork market score | 43 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 29 → 23−20.7% over the period
- Employees, 2023
- 266
- Annual payroll, 2023
- $8.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 5224 chain locations
- Listings at the U.S. rate for this spending
- 39The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $325K
SBA-backed loans to businesses classed as pet and pet supplies stores in Morris County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Morris County
- Population, 2025 estimate
- 524,251+3.2% since 2020
- Households
- 193,245
- Median age
- 43.4
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 461 sq. mi.
- People per square mile
- 1,116
- Median household income
- $137,326+18.9% vs. 2015–2019, before inflation
- Average household income
- $186,467
- Median home value
- $582,500
- Jobs located here
- 316,491
- Daytime population
- 565,316Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morris County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of Morris County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for pet stores, numbered among those based in New Jersey, with Morris County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Middlesex County, NJ | 73 | 38 | 1.2 | $6.5M | +2.6% | #126 of 974 |
| 2Essex County, NJ | 70 | 39 | 1.2 | $5.7M | +4.2% | #165 of 974 |
| 3Hudson County, NJ | 66 | 40 | 1.3 | $5.5M | +1.8% | #225 of 974 |
| 4Union County, NJ | 63 | 35 | 1.7 | $4.6M | +5.0% | #272 of 974 |
| 5Cumberland County, NJ | 56 | 5 | 0.9 | $6.3M | +2.2% | #373 of 974 |
| 6Passaic County, NJ | 56 | 28 | 1.6 | $4.5M | +1.6% | #383 of 974 |
| 7Ocean County, NJ | 56 | 44 | 1.8 | $3.9M | +5.6% | #390 of 974 |
| 8Mercer County, NJ | 54 | 29 | 2.0 | $3.8M | +3.3% | #414 of 974 |
| 9Somerset County, NJ | 47 | 36 | 2.8 | $3.3M | +3.5% | #541 of 974 |
| 10Bergen County, NJ | 46 | 91 | 2.6 | $3.4M | +2.4% | #556 of 974 |
| 12Morris County, NJ | 43 | 52 | 2.7 | $3.4M | +3.2% | #606 of 974 |
Other business types in Morris County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses52
- Veterinarians56
- Pet grooming and boarding48
- Pet stores43
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in Morris County, NJ?
Morris County has 52 pet stores on map listings as of September 2026. 24 of them (46%) are chain locations. The listings count pet stores. Official counts show 23 businesses with payroll classed as pet and pet supplies stores in 2023, down 20.7% from 2019.
How much do households in Morris County, NJ spend on pets?
About $175.5M a year, or $908 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 52 pet stores on map listings, it comes to $3.4M per store. The spending figure covers all pets, not only pet stores. It is estimated from the incomes of the 193,245 households in Morris County and national spending patterns by income.
How does Morris County, NJ compare with the U.S. for pet stores?
Morris County has 2.7 pet stores per 10,000 households, 35% above the U.S. rate of 2.0. Spending per store is $3.4M, 25% below the U.S. figure of $4.5M. At the national ratio of pet stores to household spending, Morris County would have about 39, against 52 on map listings. There is one business with payroll in the industry for every 8,402 households, against one for every 13,024 across the U.S. The official count fell 20.7% from 2019 to 2023, against −1.6% for the U.S.
How fast is Morris County, NJ growing?
Population estimates put Morris County at 524,251 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 193,245 households. Median household income in Morris County is $137,326, 70% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morris County scores 43 for pet stores (lower middle), #606 of 974 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morris County. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in Morris County
Screening a site or an acquisition in Morris County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morris County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.