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Landscaping and lawn care companies in Manitowoc County, WI
How Manitowoc County, WI compares with other counties and the U.S. for landscaping and lawn care companies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #791 of 1,493 scored counties
#9 of 52 scored counties in Wisconsin
- Listings
- 18
- 0 chain locations (0%)
- Official establishments
- 22
- Businesses with payroll, 2023
- Household spending a year
- $41.1M
- On lawn care, cleaning and other household services · $1,168 a household
- Spending per listing
- $2.3M
- 22% below the U.S.
- Listings per 10k households
- 5.1
- 6% above the U.S.
- Population, 2025
- 81,710
- +0.4% since 2020
See the landscaping and lawn care companies around any address in Manitowoc County
The site report maps the landscaping and lawn care companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Manitowoc County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,168 per household (17% below the U.S. average), households in Manitowoc County spend about $41.1M a year on lawn care, cleaning and other household services. Spread across 18 landscaping and lawn care companies, that is $2.3M per company, 22% below the U.S. figure of $2.9M. The spending figure covers all lawn care, cleaning and other household services, not only landscaping and lawn care companies.
Manitowoc County has 18 landscaping and lawn care companies on map listings as of September 2026. None of them are chain locations, against 4% across the U.S. That is 5.1 per 10,000 households, 6% above the U.S. rate of 4.8.
In 2023, official counts showed 22 businesses with payroll in Manitowoc County classed as landscaping services. That is one for every 1,599 households, against one for every 1,095 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $108K have gone to businesses classed as landscaping services in Manitowoc County.
Between 2020 and 2025, the population of Manitowoc County grew 0.4%, slower than the U.S. (+3.1%). The Groundwork market score for landscaping and lawn care companies in Manitowoc County is 47 (lower middle), #791 of 1,493 scored counties and #9 of 52 scored counties in Wisconsin.
How Manitowoc County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the landscaping and lawn care companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Manitowoc County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.1 | 6.2 | 4.8 |
| Spending per listing | $2.3M | $2M | $2.9M |
| Households per official establishment | 1,599 | 996 | 1,095 |
| Official establishment growth, 2019–2023 | n/a | +18.0% | +9.2% |
| Population growth, 2020–2025 | +0.4% | +1.3% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,168 | $1,250 | $1,414 |
| Median household income | $69,148 | $77,485 | $80,734 |
| Groundwork market score | 47 | 24 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18 → 22
- Employees, 2023
- 87
- Annual payroll, 2023
- $4.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 180 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $108K
SBA-backed loans to businesses classed as landscaping services in Manitowoc County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Manitowoc County
- Population, 2025 estimate
- 81,710+0.4% since 2020
- Households
- 35,188
- Median age
- 45.5
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 589 sq. mi.
- People per square mile
- 138
- Median household income
- $69,148+22.1% vs. 2015–2019, before inflation
- Average household income
- $87,528
- Median home value
- $186,900
- Jobs located here
- 33,176
- Daytime population
- 74,436Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Manitowoc County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the landscaping and lawn care companies on map listings by name and distance.
Or open the report at the center of Manitowoc County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardLandscaping and lawn care across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for landscaping and lawn care companies, numbered among those based in Wisconsin, with Manitowoc County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monroe County, WI | 65 | 5 | 2.7 | $4.3M | +0.6% | #343 of 1,493 |
| 2Milwaukee County, WI | 60 | 107 | 2.7 | $4.3M | −1.5% | #454 of 1,493 |
| 3Clark County, WI | 60 | 5 | 3.9 | $3M | +1.2% | #460 of 1,493 |
| 4Trempealeau County, WI | 51 | 5 | 4.0 | $3M | +1.1% | #674 of 1,493 |
| 5Grant County, WI | 50 | 9 | 4.5 | $2.6M | +0.9% | #700 of 1,493 |
| 6Dane County, WI | 50 | 174 | 6.9 | $2M | +4.9% | #716 of 1,493 |
| 7Brown County, WI | 49 | 61 | 5.5 | $2.3M | +2.6% | #733 of 1,493 |
| 8Douglas County, WI | 49 | 10 | 5.2 | $2.3M | −0.8% | #734 of 1,493 |
| 9Manitowoc County, WI | 47 | 18 | 5.1 | $2.3M | +0.4% | #791 of 1,493 |
| 10Portage County, WI | 46 | 17 | 5.7 | $2.1M | +2.2% | #833 of 1,493 |
Other business types in Manitowoc County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
- Home repair trades45
- HVAC and plumbing43
- Electricians40
- Roofing and gutters56
- Lawn, cleaning and pest control55
- Landscaping and lawn care47
- House cleaning
- Pest control
Real estate
Funeral services
Questions
How many landscaping and lawn care companies are in Manitowoc County, WI?
Map listings as of September 2026 show 18 landscaping and lawn care companies in Manitowoc County. None of them are chain locations. The listings count landscapers, lawn care, tree services and gardeners. Official counts show 22 businesses with payroll classed as landscaping services in 2023.
How much do households in Manitowoc County, WI spend on lawn care, cleaning and other household services?
About $41.1M a year, or $1,168 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 18 landscaping and lawn care companies on map listings, it comes to $2.3M per company. That spending covers all lawn care, cleaning and other household services, which landscaping and lawn care companies share with other businesses in the trade. It is estimated from the incomes of the 35,188 households in Manitowoc County and national spending patterns by income.
How does Manitowoc County, WI compare with the U.S. for landscaping and lawn care companies?
Manitowoc County has 5.1 landscaping and lawn care companies per 10,000 households, 6% above the U.S. rate of 4.8. Spending per company is $2.3M, 22% below the U.S. figure of $2.9M. At the U.S. ratio of landscaping and lawn care companies to household spending, Manitowoc County would have about 14, against 18 on map listings. There is one business with payroll in the industry for every 1,599 households, against one for every 1,095 across the U.S.
How fast is Manitowoc County, WI growing?
Population estimates put Manitowoc County at 81,710 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 35,188 households. Median household income in Manitowoc County is $69,148, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Manitowoc County scores 47 for landscaping and lawn care companies (lower middle), #791 of 1,493 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Manitowoc County. It maps the landscaping and lawn care companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for landscaping and lawn care companies · All 56 business types in Manitowoc County
Screening a site or an acquisition in Manitowoc County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Manitowoc County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.