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Landscaping and lawn care companies in Portage County, WI
How Portage County, WI compares with other counties and the U.S. for landscaping and lawn care companies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #833 of 1,493 scored counties
#10 of 52 scored counties in Wisconsin
- Listings
- 17
- 1 chain location (6%)
- Official establishments
- 24
- −14.3% since 2019
- Household spending a year
- $36.2M
- On lawn care, cleaning and other household services · $1,220 a household
- Spending per listing
- $2.1M
- 27% below the U.S.
- Listings per 10k households
- 5.7
- 19% above the U.S.
- Population, 2025
- 71,943
- +2.2% since 2020
See the landscaping and lawn care companies around any address in Portage County
The site report maps the landscaping and lawn care companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,220 per household (14% below the U.S. average), households in Portage County spend about $36.2M a year on lawn care, cleaning and other household services. Spread across 17 landscaping and lawn care companies, that is $2.1M per company, 27% below the U.S. figure of $2.9M. The spending figure covers all lawn care, cleaning and other household services, not only landscaping and lawn care companies.
Portage County has 17 landscaping and lawn care companies on map listings as of September 2026. One of them (6%) is a chain location, against 4% across the U.S. That is 5.7 per 10,000 households, 19% above the U.S. rate of 4.8.
Official counts show 24 businesses with payroll classed as landscaping services in Portage County in 2023, down 14.3% from 2019. That is one for every 1,237 households, against one for every 1,095 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $110K have gone to businesses classed as landscaping services in Portage County.
Population estimates show Portage County grew 2.2% from 2020 to 2025, slower than the U.S. (+3.1%). For landscaping and lawn care companies, Portage County has a Groundwork market score of 46 (lower middle): #833 of 1,493 scored counties and #10 of 52 scored counties in Wisconsin.
How Portage County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the landscaping and lawn care companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Portage County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.7 | 6.2 | 4.8 |
| Spending per listing | $2.1M | $2M | $2.9M |
| Households per official establishment | 1,237 | 996 | 1,095 |
| Official establishment growth, 2019–2023 | −14.3% | +18.0% | +9.2% |
| Population growth, 2020–2025 | +2.2% | +1.3% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,220 | $1,250 | $1,414 |
| Median household income | $76,070 | $77,485 | $80,734 |
| Groundwork market score | 46 | 24 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 28 → 24−14.3% over the period
- Employees, 2023
- 138
- Annual payroll, 2023
- $5.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 171 chain location
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $110K
SBA-backed loans to businesses classed as landscaping services in Portage County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Portage County
- Population, 2025 estimate
- 71,943+2.2% since 2020
- Households
- 29,679
- Median age
- 40.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 801 sq. mi.
- People per square mile
- 88
- Median household income
- $76,070+29.3% vs. 2015–2019, before inflation
- Average household income
- $94,142
- Median home value
- $243,100
- Jobs located here
- 33,759
- Daytime population
- 69,944Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Portage County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the landscaping and lawn care companies on map listings by name and distance.
Or open the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardLandscaping and lawn care across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for landscaping and lawn care companies, numbered among those based in Wisconsin, with Portage County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monroe County, WI | 65 | 5 | 2.7 | $4.3M | +0.6% | #343 of 1,493 |
| 2Milwaukee County, WI | 60 | 107 | 2.7 | $4.3M | −1.5% | #454 of 1,493 |
| 3Clark County, WI | 60 | 5 | 3.9 | $3M | +1.2% | #460 of 1,493 |
| 4Trempealeau County, WI | 51 | 5 | 4.0 | $3M | +1.1% | #674 of 1,493 |
| 5Grant County, WI | 50 | 9 | 4.5 | $2.6M | +0.9% | #700 of 1,493 |
| 6Dane County, WI | 50 | 174 | 6.9 | $2M | +4.9% | #716 of 1,493 |
| 7Brown County, WI | 49 | 61 | 5.5 | $2.3M | +2.6% | #733 of 1,493 |
| 8Douglas County, WI | 49 | 10 | 5.2 | $2.3M | −0.8% | #734 of 1,493 |
| 9Manitowoc County, WI | 47 | 18 | 5.1 | $2.3M | +0.4% | #791 of 1,493 |
| 10Portage County, WI | 46 | 17 | 5.7 | $2.1M | +2.2% | #833 of 1,493 |
Other business types in Portage County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
- Home repair trades58
- HVAC and plumbing68
- Electricians64
- Roofing and gutters38
- Lawn, cleaning and pest control47
- Landscaping and lawn care46
- House cleaning48
- Pest control
Real estate
Funeral services
Questions
How many landscaping and lawn care companies are in Portage County, WI?
Map listings as of September 2026 show 17 landscaping and lawn care companies in Portage County. One of them (6%) is a chain location. The listings count landscapers, lawn care, tree services and gardeners. Official counts show 24 businesses with payroll classed as landscaping services in 2023, down 14.3% from 2019.
How much do households in Portage County, WI spend on lawn care, cleaning and other household services?
About $36.2M a year, or $1,220 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 17 landscaping and lawn care companies on map listings, it comes to $2.1M per company. That spending covers all lawn care, cleaning and other household services, which landscaping and lawn care companies share with other businesses in the trade. It is estimated from the incomes of the 29,679 households in Portage County and national spending patterns by income.
How does Portage County, WI compare with the U.S. for landscaping and lawn care companies?
Portage County has 5.7 landscaping and lawn care companies per 10,000 households, 19% above the U.S. rate of 4.8. Spending per company is $2.1M, 27% below the U.S. figure of $2.9M. At the U.S. ratio of landscaping and lawn care companies to household spending, Portage County would have about 12, against 17 on map listings. There is one business with payroll in the industry for every 1,237 households, against one for every 1,095 across the U.S. The official count fell 14.3% from 2019 to 2023, against +9.2% for the U.S.
How fast is Portage County, WI growing?
Population estimates put Portage County at 71,943 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 29,679 households. Median household income in Portage County is $76,070, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Portage County scores 46 for landscaping and lawn care companies (lower middle), #833 of 1,493 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Portage County. It maps the landscaping and lawn care companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for landscaping and lawn care companies · All 56 business types in Portage County
Screening a site or an acquisition in Portage County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.