Home services · County · New Mexico
Home repair companies in Otero County, NM
The home repair companies in Otero County, NM, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #1,775 of 2,057 scored counties
#14 of 19 scored counties in New Mexico
- Listings
- 41
- 1 chain location (2%)
- Official establishments
- 38
- +11.8% since 2019
- Household spending a year
- $59.1M
- On home repairs, maintenance and insurance · $2,415 a household
- Spending per listing
- $1.4M
- 41% below the U.S.
- Listings per 10k households
- 16.7
- 35% above the U.S.
- Population, 2025
- 70,368
- +3.7% since 2020
See the home repair companies around any address in Otero County
The site report maps the home repair companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for home repair companies in Otero County is 33 (lower middle), #1,775 of 2,057 scored counties and #14 of 19 scored counties in New Mexico. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 41 home repair companies in Otero County. One of them (2%) is a chain location, against 4% across the U.S. That comes to 16.7 for every 10,000 households, 35% above the U.S. rate of 12.4.
Household spending on home repairs, maintenance and insurance in Otero County comes to about $59.1M a year: $2,415 per household, 20% below the U.S. average. That is about $1.4M of household spending for each company on map listings, 41% below the U.S. figure of $2.4M.
In 2023, official counts showed 38 businesses with payroll in Otero County classed as plumbing, HVAC, electrical and roofing contractors, up 11.8% from 2019. That is one for every 644 households, against one for every 587 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $360K have gone to businesses classed as plumbing, HVAC, electrical and roofing contractors in Otero County. Population estimates put the population change in Otero County from 2020 to 2025 at +3.7%, faster than the U.S. (+3.1%).
How Otero County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the home repair companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Otero County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.7 | 11.7 | 12.4 |
| Spending per listing | $1.4M | $2.2M | $2.4M |
| Households per official establishment | 644 | 559 | 587 |
| Official establishment growth, 2019–2023 | +11.8% | +10.6% | +9.6% |
| Population growth, 2020–2025 | +3.7% | +0.3% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,415 | $2,559 | $3,018 |
| Median household income | $55,876 | $64,059 | $80,734 |
| Groundwork market score | 33 | 27 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 34 → 38+11.8% over the period
- Employees, 2023
- 346
- Annual payroll, 2023
- $17.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 411 chain location
- Listings at the U.S. rate for this spending
- 24The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $360K
SBA-backed loans to businesses classed as plumbing, HVAC, electrical and roofing contractors in Otero County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Otero County
- Population, 2025 estimate
- 70,368+3.7% since 2020
- Households
- 24,480
- Median age
- 38.8
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 6,613 sq. mi.
- People per square mile
- 10
- Median household income
- $55,876+33.1% vs. 2015–2019, before inflation
- Average household income
- $74,572
- Median home value
- $162,700
- Jobs located here
- 16,220
- Daytime population
- 63,281Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Otero County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the home repair companies on map listings by name and distance.
Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHome repair trades across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for home repair companies, numbered among those based in New Mexico, with Otero County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 78 | 45 | 7.9 | $3.7M | +6.9% | #66 of 2,057 |
| 2Los Alamos County, NM | 78 | 9 | 10.9 | $3.5M | 0.0% | #68 of 2,057 |
| 3Cibola County, NM | 60 | 5 | 5.9 | $3.8M | −0.6% | #560 of 2,057 |
| 4Rio Arriba County, NM | 55 | 5 | 3.2 | $7.7M | −1.0% | #762 of 2,057 |
| 5Grant County, NM | 52 | 5 | 4.4 | $5.1M | −3.4% | #917 of 2,057 |
| 6McKinley County, NM | 50 | 15 | 7.0 | $3.1M | −6.1% | #1,008 of 2,057 |
| 7Doña Ana County, NM | 50 | 89 | 10.5 | $2.3M | +4.1% | #1,033 of 2,057 |
| 8Taos County, NM | 42 | 12 | 7.7 | $3.2M | +0.3% | #1,393 of 2,057 |
| 9Santa Fe County, NM | 41 | 101 | 14.3 | $2M | +1.2% | #1,436 of 2,057 |
| 10Lincoln County, NM | 38 | 7 | 7.0 | $3.4M | −2.3% | #1,558 of 2,057 |
| 14Otero County, NM | 33 | 41 | 16.7 | $1.4M | +3.7% | #1,775 of 2,057 |
Other business types in Otero County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many home repair companies are in Otero County, NM?
There are 41 home repair companies on map listings in Otero County as of September 2026. One of them (2%) is a chain location. The listings count HVAC, plumbing, electrical, roofing and gutter companies. Official counts show 38 businesses with payroll classed as plumbing, HVAC, electrical and roofing contractors in 2023, up 11.8% from 2019.
How much do households in Otero County, NM spend on home repairs, maintenance and insurance?
About $59.1M a year, or $2,415 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 41 home repair companies on map listings, it comes to $1.4M per company. It is estimated from the incomes of the 24,480 households in Otero County and national spending patterns by income.
How does Otero County, NM compare with the U.S. for home repair companies?
Otero County has 16.7 home repair companies per 10,000 households, 35% above the U.S. rate of 12.4. Spending per company is $1.4M, 41% below the U.S. figure of $2.4M. At the national ratio of home repair companies to household spending, Otero County would have about 24, against 41 on map listings. There is one business with payroll in the industry for every 644 households, against one for every 587 across the U.S. The official count rose 11.8% from 2019 to 2023, against +9.6% for the U.S.
How fast is Otero County, NM growing?
Population estimates put Otero County at 70,368 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 24,480 households. Median household income in Otero County is $55,876, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Otero County scores 33 for home repair companies (lower middle), #1,775 of 2,057 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Otero County. It maps the home repair companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for home repair companies · All 56 business types in Otero County
Screening a site or an acquisition in Otero County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.