Health care · County · New Mexico
Optometrists and eye clinics in Otero County, NM
The optometrists and eye clinics in Otero County, NM, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #254 of 1,302 scored counties
#4 of 14 scored counties in New Mexico
- Listings
- 6
- 2 chain locations (33%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $27.1M
- On medical and dental services · $1,107 a household
- Spending per listing
- $4.5M
- 44% above the U.S.
- Listings per 10k households
- 2.5
- 39% below the U.S.
- Population, 2025
- 70,368
- +3.7% since 2020
See the optometrists and eye clinics around any address in Otero County
The site report maps the optometrists and eye clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,107 per household (14% below the U.S. average), households in Otero County spend about $27.1M a year on medical and dental services. That works out to $4.5M per practice, 44% above the U.S. figure of $3.1M. The spending figure covers all medical and dental services, not only optometrists and eye clinics.
Otero County has 6 optometrists and eye clinics on map listings as of September 2026. 2 of them (33%) are chain locations, against 20% across the U.S. Per 10,000 households, that is 2.5, 39% below the U.S. rate of 4.1.
Official counts don’t publish a figure for offices of optometrists in Otero County, since they leave out counts under 3.
Population estimates put the population change in Otero County from 2020 to 2025 at +3.7%, faster than the U.S. (+3.1%). The Groundwork market score for optometrists and eye clinics in Otero County is 67 (upper middle), #254 of 1,302 scored counties and #4 of 14 scored counties in New Mexico. That puts it in the top quarter of counties.
How Otero County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the optometrists and eye clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Otero County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.5 | 2.6 | 4.1 |
| Spending per listing | $4.5M | $4.5M | $3.1M |
| Households per official establishment | n/a | 9,625 | 5,742 |
| Official establishment growth, 2019–2023 | n/a | −16.3% | +0.2% |
| Population growth, 2020–2025 | +3.7% | +0.3% | +3.1% |
| Spending per household on medical and dental services | $1,107 | $1,178 | $1,288 |
| Median household income | $55,876 | $64,059 | $80,734 |
| Groundwork market score | 67 | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 62 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of optometrists in Otero County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Otero County
- Population, 2025 estimate
- 70,368+3.7% since 2020
- Households
- 24,480
- Median age
- 38.8
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 6,613 sq. mi.
- People per square mile
- 10
- Median household income
- $55,876+33.1% vs. 2015–2019, before inflation
- Average household income
- $74,572
- Median home value
- $162,700
- Jobs located here
- 16,220
- Daytime population
- 63,281Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Otero County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the optometrists and eye clinics on map listings by name and distance.
Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOptometrists and eye care across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for optometrists and eye clinics, numbered among those based in New Mexico, with Otero County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 90 | 7 | 1.2 | $10.7M | +6.9% | #4 of 1,302 |
| 2Santa Fe County, NM | 78 | 14 | 2.0 | $6.6M | +1.2% | #72 of 1,302 |
| 3Doña Ana County, NM | 72 | 23 | 2.7 | $4.1M | +4.1% | #165 of 1,302 |
| 4Otero County, NM | 67 | 6 | 2.5 | $4.5M | +3.7% | #254 of 1,302 |
| 5Lea County, NM | 65 | 5 | 2.0 | $6M | +0.2% | #291 of 1,302 |
| 6Eddy County, NM | 63 | 7 | 3.0 | $4.3M | +0.3% | #339 of 1,302 |
| 7Bernalillo County, NM | 59 | 92 | 3.2 | $3.8M | −1.4% | #435 of 1,302 |
| 8San Juan County, NM | 54 | 14 | 3.4 | $3.3M | −0.9% | #584 of 1,302 |
| 9Chaves County, NM | 47 | 6 | 2.5 | $4.2M | −2.7% | #736 of 1,302 |
| 10Curry County, NM | 47 | 5 | 2.7 | $4.1M | −3.5% | #737 of 1,302 |
Other business types in Otero County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics59
- Dentists and orthodontists78
- Primary care and pediatrics75
- Urgent care and walk-in clinics
- Chiropractors74
- Physical therapy63
- Optometrists and eye care67
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many optometrists and eye clinics are in Otero County, NM?
Map listings as of September 2026 show 6 optometrists and eye clinics in Otero County. 2 of them (33%) are chain locations. The listings count optometrists and eye clinics. No official count is published for offices of optometrists in Otero County: counts under 3 are left out.
How much do households in Otero County, NM spend on medical and dental services?
About $27.1M a year, or $1,107 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 6 optometrists and eye clinics on map listings, it comes to $4.5M per practice. That spending covers all medical and dental services, which optometrists and eye clinics share with other businesses in the trade. It is estimated from the incomes of the 24,480 households in Otero County and national spending patterns by income.
How does Otero County, NM compare with the U.S. for optometrists and eye clinics?
Otero County has 2.5 optometrists and eye clinics per 10,000 households, 39% below the U.S. rate of 4.1. Spending per practice is $4.5M, 44% above the U.S. figure of $3.1M. At the U.S. ratio of optometrists and eye clinics to household spending, Otero County would have about 9, against 6 on map listings.
How fast is Otero County, NM growing?
Population estimates put Otero County at 70,368 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 24,480 households. Median household income in Otero County is $55,876, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Otero County scores 67 for optometrists and eye clinics (upper middle), #254 of 1,302 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Otero County. It maps the optometrists and eye clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for optometrists and eye clinics · All 56 business types in Otero County
Screening a site or an acquisition in Otero County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.