Auto · County · New Mexico
Tire shops in Otero County, NM
The tire shops in Otero County, NM, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #467 of 1,530 scored counties
#5 of 16 scored counties in New Mexico
- Listings
- 8
- 4 chain locations (50%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $24.6M
- On vehicle maintenance and repairs · $1,005 a household
- Spending per listing
- $3.1M
- 23% above the U.S.
- Listings per 10k households
- 3.3
- 13% below the U.S.
- Population, 2025
- 70,368
- +3.7% since 2020
See the tire shops around any address in Otero County
The site report maps the tire shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 8 tire shops in Otero County. Chain locations make up 50% of them, against 39% across the U.S. That comes to 3.3 for every 10,000 households, 13% below the U.S. rate of 3.8.
Households in Otero County spend about $24.6M a year on vehicle maintenance and repairs, or $1,005 per household, 5% above the U.S. average. Spread across 8 tire shops, that is $3.1M per shop, 23% above the U.S. figure of $2.5M. That spending covers all vehicle maintenance and repairs, which tire shops share with other businesses in the trade.
Official counts show 5 businesses with payroll classed as tire dealers in Otero County in 2023. That is one for every 4,896 households, against one for every 6,381 across the U.S.
Between 2020 and 2025, the population of Otero County grew 3.7%, faster than the U.S. (+3.1%). For tire shops, Otero County has a Groundwork market score of 62 (upper middle): #467 of 1,530 scored counties and #5 of 16 scored counties in New Mexico.
How Otero County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the tire shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Otero County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.3 | 4.1 | 3.8 |
| Spending per listing | $3.1M | $2.5M | $2.5M |
| Households per official establishment | 4,896 | 5,473 | 6,381 |
| Official establishment growth, 2019–2023 | n/a | −5.0% | −0.4% |
| Population growth, 2020–2025 | +3.7% | +0.3% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,005 | $1,033 | $958 |
| Median household income | $55,876 | $64,059 | $80,734 |
| Groundwork market score | 62 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 5
- Employees, 2023
- 43
- Annual payroll, 2023
- $1.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 84 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as tire dealers in Otero County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Otero County
- Population, 2025 estimate
- 70,368+3.7% since 2020
- Households
- 24,480
- Median age
- 38.8
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 6,613 sq. mi.
- People per square mile
- 10
- Median household income
- $55,876+33.1% vs. 2015–2019, before inflation
- Average household income
- $74,572
- Median home value
- $162,700
- Jobs located here
- 16,220
- Daytime population
- 63,281Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Otero County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the tire shops on map listings by name and distance.
Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardTire shops across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for tire shops, numbered among those based in New Mexico, with Otero County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 87 | 12 | 2.1 | $5.6M | +6.9% | #24 of 1,530 |
| 2Valencia County, NM | 82 | 6 | 2.2 | $5.3M | +7.2% | #70 of 1,530 |
| 3Santa Fe County, NM | 67 | 18 | 2.5 | $4.1M | +1.2% | #342 of 1,530 |
| 4Doña Ana County, NM | 65 | 34 | 4.0 | $2.5M | +4.1% | #406 of 1,530 |
| 5Otero County, NM | 62 | 8 | 3.3 | $3.1M | +3.7% | #467 of 1,530 |
| 6Eddy County, NM | 54 | 10 | 4.2 | $2.6M | +0.3% | #672 of 1,530 |
| 7Bernalillo County, NM | 47 | 128 | 4.5 | $2.2M | −1.4% | #855 of 1,530 |
| 8Chaves County, NM | 45 | 10 | 4.2 | $2.5M | −2.7% | #902 of 1,530 |
| 9Lincoln County, NM | 38 | 5 | 5.0 | $2.2M | −2.3% | #1,073 of 1,530 |
| 10San Juan County, NM | 35 | 24 | 5.8 | $1.8M | −0.9% | #1,142 of 1,530 |
Other business types in Otero County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many tire shops are in Otero County, NM?
There are 8 tire shops on map listings in Otero County as of September 2026. 4 of them (50%) are chain locations. The listings count tire shops and tire dealers. Official counts show 5 businesses with payroll classed as tire dealers in 2023.
How much do households in Otero County, NM spend on vehicle maintenance and repairs?
About $24.6M a year, or $1,005 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 8 tire shops on map listings, it comes to $3.1M per shop. The spending figure covers all vehicle maintenance and repairs, not only tire shops. It is estimated from the incomes of the 24,480 households in Otero County and national spending patterns by income.
How does Otero County, NM compare with the U.S. for tire shops?
Otero County has 3.3 tire shops per 10,000 households, 13% below the U.S. rate of 3.8. Spending per shop is $3.1M, 23% above the U.S. figure of $2.5M. At the national ratio of tire shops to household spending, Otero County would have about 10, against 8 on map listings. There is one business with payroll in the industry for every 4,896 households, against one for every 6,381 across the U.S.
How fast is Otero County, NM growing?
Population estimates put Otero County at 70,368 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 24,480 households. Median household income in Otero County is $55,876, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Otero County scores 62 for tire shops (upper middle), #467 of 1,530 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Otero County. It maps the tire shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for tire shops · All 56 business types in Otero County
Screening a site or an acquisition in Otero County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.