Clothing and laundry · County · New Mexico
Dry cleaners in Otero County, NM
Competitor counts, household spending and official business counts for dry cleaners in Otero County, NM, set against other counties and the U.S.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 1.
- Listings
- 1
- 1 chain location (100%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $37.4M
- On clothing, shoes and related services · $1,529 a household
- Spending per listing
- $37.4M
- Too few listings to compare
- Listings per 10k households
- 0.4
- Too few listings to compare
- Population, 2025
- 70,368
- +3.7% since 2020
See the dry cleaners around any address in Otero County
The site report maps the dry cleaners on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Otero County spend about $37.4M a year on clothing, shoes and related services, or $1,529 per household, 26% below the U.S. average. That works out to $37.4M per shop. The spending figure covers all clothing, shoes and related services, not only dry cleaners.
There is 1 dry cleaner on map listings in Otero County as of September 2026. That is 0.4 per 10,000 households.
Official counts don’t publish a figure for dry cleaning and laundry services in Otero County, since they leave out counts under 3.
Population estimates show Otero County grew 3.7% from 2020 to 2025, faster than the U.S. (+3.1%). With 1 dry cleaner on map listings, Otero County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Otero County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the dry cleaners counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Otero County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.4 | 1.0 | 1.3 |
| Spending per listing | $37.4M | $15.8M | $15.7M |
| Households per official establishment | n/a | 14,691 | 8,177 |
| Official establishment growth, 2019–2023 | n/a | −10.9% | −18.7% |
| Population growth, 2020–2025 | +3.7% | +0.3% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,529 | $1,645 | $2,055 |
| Median household income | $55,876 | $64,059 | $80,734 |
| Groundwork market score | Not scored | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 11 chain location
- Listings at the U.S. rate for this spending
- 2The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as dry cleaning and laundry services in Otero County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Otero County
- Population, 2025 estimate
- 70,368+3.7% since 2020
- Households
- 24,480
- Median age
- 38.8
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 6,613 sq. mi.
- People per square mile
- 10
- Median household income
- $55,876+33.1% vs. 2015–2019, before inflation
- Average household income
- $74,572
- Median home value
- $162,700
- Jobs located here
- 16,220
- Daytime population
- 63,281Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Otero County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the dry cleaners on map listings by name and distance.
Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDry cleaners across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for dry cleaners, numbered among those based in New Mexico, with Otero County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 64 | 5 | 0.9 | $20.9M | +6.9% | #119 of 507 |
| 2Bernalillo County, NM | 37 | 36 | 1.3 | $13.5M | −1.4% | #380 of 507 |
| 3Santa Fe County, NM | 33 | 10 | 1.4 | $13M | +1.2% | #411 of 507 |
| 4Lea County, NM | 7 | 7 | 2.8 | $6M | +0.2% | #504 of 507 |
| 5Chaves County, NM | 2 | 5 | 2.1 | $7.1M | −2.7% | #506 of 507 |
| Otero County, NM | Not scored | 1 | 0.4 | $37.4M | +3.7% |
Other business types in Otero County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry56
- Clothing and shoe stores54
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many dry cleaners are in Otero County, NM?
As of September 2026, map listings count 1 dry cleaner in Otero County. The listings count dry cleaners. No official count is published for dry cleaning and laundry services in Otero County: counts under 3 are left out.
How much do households in Otero County, NM spend on clothing, shoes and related services?
About $37.4M a year, or $1,529 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 1 dry cleaner on map listings, it comes to $37.4M per shop. That spending covers all clothing, shoes and related services, which dry cleaners share with other businesses in the trade. It is estimated from the incomes of the 24,480 households in Otero County and national spending patterns by income.
How does Otero County, NM compare with the U.S. for dry cleaners?
Otero County has 1 dry cleaner on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of dry cleaners to household spending, Otero County would have about 2, against 1 on map listings.
How fast is Otero County, NM growing?
Population estimates put Otero County at 70,368 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 24,480 households. Median household income in Otero County is $55,876, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Otero County has no market score for dry cleaners: the score needs at least 5 on map listings, and it has 1.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Otero County. It maps the dry cleaners on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for dry cleaners · All 56 business types in Otero County
Screening a site or an acquisition in Otero County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.