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Landscaping and lawn care companies in Otero County, NM
How Otero County, NM compares with other counties and the U.S. for landscaping and lawn care companies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 72 out of 100: Upper middle
Ranked #195 of 1,493 scored counties
#3 of 10 scored counties in New Mexico
- Listings
- 6
- 0 chain locations (0%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $27.6M
- On lawn care, cleaning and other household services · $1,126 a household
- Spending per listing
- $4.6M
- 57% above the U.S.
- Listings per 10k households
- 2.5
- 48% below the U.S.
- Population, 2025
- 70,368
- +3.7% since 2020
See the landscaping and lawn care companies around any address in Otero County
The site report maps the landscaping and lawn care companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Otero County spend about $27.6M a year on lawn care, cleaning and other household services, or $1,126 per household, 20% below the U.S. average. That is about $4.6M of household spending for each company on map listings, 57% above the U.S. figure of $2.9M. The spending figure covers all lawn care, cleaning and other household services, not only landscaping and lawn care companies.
There are 6 landscaping and lawn care companies on map listings in Otero County as of September 2026. None of them are chain locations, against 4% across the U.S. That comes to 2.5 for every 10,000 households, 48% below the U.S. rate of 4.8.
The official count of businesses with payroll classed as landscaping services in Otero County was 7 in 2023. That is one for every 3,497 households, against one for every 1,095 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $68K has gone to businesses classed as landscaping services in Otero County.
Between 2020 and 2025, the population of Otero County grew 3.7%, faster than the U.S. (+3.1%). For landscaping and lawn care companies, Otero County has a Groundwork market score of 72 (upper middle): #195 of 1,493 scored counties and #3 of 10 scored counties in New Mexico. That puts it in the top quarter of counties.
How Otero County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the landscaping and lawn care companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Otero County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.5 | 2.7 | 4.8 |
| Spending per listing | $4.6M | $4.4M | $2.9M |
| Households per official establishment | 3,497 | 2,068 | 1,095 |
| Official establishment growth, 2019–2023 | n/a | +14.7% | +9.2% |
| Population growth, 2020–2025 | +3.7% | +0.3% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,126 | $1,197 | $1,414 |
| Median household income | $55,876 | $64,059 | $80,734 |
| Groundwork market score | 72 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 7
- Employees, 2023
- 27
- Annual payroll, 2023
- $1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 60 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $68K
SBA-backed loans to businesses classed as landscaping services in Otero County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Otero County
- Population, 2025 estimate
- 70,368+3.7% since 2020
- Households
- 24,480
- Median age
- 38.8
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 6,613 sq. mi.
- People per square mile
- 10
- Median household income
- $55,876+33.1% vs. 2015–2019, before inflation
- Average household income
- $74,572
- Median home value
- $162,700
- Jobs located here
- 16,220
- Daytime population
- 63,281Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Otero County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the landscaping and lawn care companies on map listings by name and distance.
Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardLandscaping and lawn care across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for landscaping and lawn care companies, numbered among those based in New Mexico, with Otero County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 84 | 16 | 2.8 | $4.8M | +6.9% | #38 of 1,493 |
| 2Valencia County, NM | 77 | 5 | 1.8 | $6.3M | +7.2% | #106 of 1,493 |
| 3Otero County, NM | 72 | 6 | 2.5 | $4.6M | +3.7% | #195 of 1,493 |
| 4Doña Ana County, NM | 69 | 20 | 2.4 | $4.8M | +4.1% | #261 of 1,493 |
| 5Lea County, NM | 64 | 9 | 3.6 | $3.3M | +0.2% | #367 of 1,493 |
| 6San Juan County, NM | 63 | 7 | 1.7 | $6.7M | −0.9% | #388 of 1,493 |
| 7Bernalillo County, NM | 63 | 93 | 3.3 | $3.8M | −1.4% | #394 of 1,493 |
| 8Chaves County, NM | 57 | 6 | 2.5 | $4.3M | −2.7% | #520 of 1,493 |
| 9Santa Fe County, NM | 48 | 38 | 5.4 | $2.5M | +1.2% | #754 of 1,493 |
| 10Curry County, NM | 42 | 8 | 4.3 | $2.6M | −3.5% | #933 of 1,493 |
Other business types in Otero County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
- Home repair trades33
- HVAC and plumbing33
- Electricians37
- Roofing and gutters43
- Lawn, cleaning and pest control72
- Landscaping and lawn care72
- House cleaning
- Pest control
Real estate
Funeral services
Questions
How many landscaping and lawn care companies are in Otero County, NM?
As of September 2026, map listings count 6 landscaping and lawn care companies in Otero County. None of them are chain locations. The listings count landscapers, lawn care, tree services and gardeners. Official counts show 7 businesses with payroll classed as landscaping services in 2023.
How much do households in Otero County, NM spend on lawn care, cleaning and other household services?
About $27.6M a year, or $1,126 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 6 landscaping and lawn care companies on map listings, it comes to $4.6M per company. That spending covers all lawn care, cleaning and other household services, which landscaping and lawn care companies share with other businesses in the trade. It is estimated from the incomes of the 24,480 households in Otero County and national spending patterns by income.
How does Otero County, NM compare with the U.S. for landscaping and lawn care companies?
Otero County has 2.5 landscaping and lawn care companies per 10,000 households, 48% below the U.S. rate of 4.8. Spending per company is $4.6M, 57% above the U.S. figure of $2.9M. At the U.S. ratio of landscaping and lawn care companies to household spending, Otero County would have about 9, against 6 on map listings. There is one business with payroll in the industry for every 3,497 households, against one for every 1,095 across the U.S.
How fast is Otero County, NM growing?
Population estimates put Otero County at 70,368 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 24,480 households. Median household income in Otero County is $55,876, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Otero County scores 72 for landscaping and lawn care companies (upper middle), #195 of 1,493 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Otero County. It maps the landscaping and lawn care companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for landscaping and lawn care companies · All 56 business types in Otero County
Screening a site or an acquisition in Otero County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.