Auto · County · New Mexico
Auto repair shops in Otero County, NM
How Otero County, NM compares with other counties and the U.S. for auto repair shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #854 of 2,378 scored counties
#14 of 25 scored counties in New Mexico
- Listings
- 49
- 5 chain locations (10%)
- Official establishments
- 29
- +31.8% since 2019
- Household spending a year
- $24.6M
- On vehicle maintenance and repairs · $1,005 a household
- Spending per listing
- $502K
- 13% above the U.S.
- Listings per 10k households
- 20.0
- 7% below the U.S.
- Population, 2025
- 70,368
- +3.7% since 2020
See the auto repair shops around any address in Otero County
The site report maps the auto repair shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,005 per household (5% above the U.S. average), households in Otero County spend about $24.6M a year on vehicle maintenance and repairs. Spread across 49 auto repair shops, that is $502K per shop, 13% above the U.S. figure of $445K. The spending figure covers all vehicle maintenance and repairs, not only auto repair shops.
Otero County has 49 auto repair shops on map listings as of September 2026. Of those, 5 are chain locations, or 10%, against 16% across the U.S. That comes to 20.0 for every 10,000 households, 7% below the U.S. rate of 21.5.
In 2023, official counts showed 29 businesses with payroll in Otero County classed as mechanical, body and glass repair, up 31.8% from 2019. That is one for every 844 households, against one for every 955 across the U.S. Official counts also show 78 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $184K have gone to businesses classed as mechanical, body and glass repair in Otero County.
Population estimates put the population change in Otero County from 2020 to 2025 at +3.7%, faster than the U.S. (+3.1%). The Groundwork market score for auto repair shops in Otero County is 57 (upper middle), #854 of 2,378 scored counties and #14 of 25 scored counties in New Mexico.
How Otero County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the auto repair shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Otero County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.0 | 21.5 | 21.5 |
| Spending per listing | $502K | $481K | $445K |
| Households per official establishment | 844 | 1,043 | 955 |
| Official establishment growth, 2019–2023 | +31.8% | +4.0% | +2.1% |
| Population growth, 2020–2025 | +3.7% | +0.3% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,005 | $1,033 | $958 |
| Median household income | $55,876 | $64,059 | $80,734 |
| Groundwork market score | 57 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 22 → 29+31.8% over the period
- Employees, 2023
- 119
- Annual payroll, 2023
- $5.1M
- One-person businesses, 2023
- 78Businesses with no payroll
- Map listings, September 2026
- 495 chain locations
- Listings at the U.S. rate for this spending
- 55The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $184K
SBA-backed loans to businesses classed as mechanical, body and glass repair in Otero County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Otero County
- Population, 2025 estimate
- 70,368+3.7% since 2020
- Households
- 24,480
- Median age
- 38.8
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 6,613 sq. mi.
- People per square mile
- 10
- Median household income
- $55,876+33.1% vs. 2015–2019, before inflation
- Average household income
- $74,572
- Median home value
- $162,700
- Jobs located here
- 16,220
- Daytime population
- 63,281Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Otero County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the auto repair shops on map listings by name and distance.
Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardAuto repair shops across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for auto repair shops, numbered among those based in New Mexico, with Otero County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 91 | 69 | 12.1 | $966K | +6.9% | #13 of 2,378 |
| 2Valencia County, NM | 90 | 41 | 14.9 | $781K | +7.2% | #21 of 2,378 |
| 3Rio Arriba County, NM | 81 | 12 | 7.7 | $1.5M | −1.0% | #90 of 2,378 |
| 4Los Alamos County, NM | 78 | 13 | 15.8 | $768K | 0.0% | #147 of 2,378 |
| 5Taos County, NM | 77 | 16 | 10.3 | $1.1M | +0.3% | #160 of 2,378 |
| 6Torrance County, NM | 74 | 16 | 26.4 | $467K | +6.9% | #246 of 2,378 |
| 7Doña Ana County, NM | 69 | 163 | 19.2 | $527K | +4.1% | #381 of 2,378 |
| 8San Miguel County, NM | 68 | 20 | 16.8 | $626K | −3.2% | #413 of 2,378 |
| 9Lincoln County, NM | 63 | 15 | 15.0 | $726K | −2.3% | #591 of 2,378 |
| 10Luna County, NM | 60 | 17 | 18.4 | $525K | −0.2% | #723 of 2,378 |
| 14Otero County, NM | 57 | 49 | 20.0 | $502K | +3.7% | #854 of 2,378 |
Other business types in Otero County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many auto repair shops are in Otero County, NM?
Map listings as of September 2026 show 49 auto repair shops in Otero County. 5 of them (10%) are chain locations. The listings count general, specialty, body and glass repair shops. Official counts show 29 businesses with payroll classed as mechanical, body and glass repair in 2023, up 31.8% from 2019. Another 78 one-person businesses have no payroll, by official counts.
How much do households in Otero County, NM spend on vehicle maintenance and repairs?
About $24.6M a year, or $1,005 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 49 auto repair shops on map listings, it comes to $502K per shop. That spending covers all vehicle maintenance and repairs, which auto repair shops share with other businesses in the trade. It is estimated from the incomes of the 24,480 households in Otero County and national spending patterns by income.
How does Otero County, NM compare with the U.S. for auto repair shops?
Otero County has 20.0 auto repair shops per 10,000 households, 7% below the U.S. rate of 21.5. Spending per shop is $502K, 13% above the U.S. figure of $445K. At the U.S. ratio of auto repair shops to household spending, Otero County would have about 55, against 49 on map listings. There is one business with payroll in the industry for every 844 households, against one for every 955 across the U.S. The official count rose 31.8% from 2019 to 2023, against +2.1% for the U.S.
How fast is Otero County, NM growing?
Population estimates put Otero County at 70,368 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 24,480 households. Median household income in Otero County is $55,876, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Otero County scores 57 for auto repair shops (upper middle), #854 of 2,378 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Otero County. It maps the auto repair shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for auto repair shops · All 56 business types in Otero County
Screening a site or an acquisition in Otero County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.