Auto · County · New Mexico
Auto repair and car care businesses in Otero County, NM
Competitor counts, household spending and official business counts for auto repair and car care businesses in Otero County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #1,272 of 2,401 scored counties
#16 of 25 scored counties in New Mexico
- Listings
- 97
- 19 chain locations (20%)
- Official establishments
- 40
- +25.0% since 2019
- Household spending a year
- $24.6M
- On vehicle maintenance and repairs · $1,005 a household
- Spending per listing
- $254K
- 6% below the U.S.
- Listings per 10k households
- 39.6
- 11% above the U.S.
- Population, 2025
- 70,368
- +3.7% since 2020
See the auto repair and car care businesses around any address in Otero County
The site report maps the auto repair and car care businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 97 auto repair and car care businesses in Otero County. Chain locations make up 20% of them, against 24% across the U.S. Per 10,000 households, that is 39.6, 11% above the U.S. rate of 35.7.
Household spending on vehicle maintenance and repairs in Otero County comes to about $24.6M a year: $1,005 per household, 5% above the U.S. average. That works out to $254K per business, 6% below the U.S. figure of $269K.
Official counts show 40 businesses with payroll classed as automotive repair and maintenance, and tire dealers in Otero County in 2023, up 25.0% from 2019. That is one for every 612 households, against one for every 681 across the U.S. Official counts list 94 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $184K have gone to businesses classed as automotive repair and maintenance, and tire dealers in Otero County.
Population estimates put the population change in Otero County from 2020 to 2025 at +3.7%, faster than the U.S. (+3.1%). For auto repair and car care businesses, Otero County has a Groundwork market score of 49 (lower middle): #1,272 of 2,401 scored counties and #16 of 25 scored counties in New Mexico.
How Otero County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the auto repair and car care businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Otero County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 39.6 | 36.1 | 35.7 |
| Spending per listing | $254K | $286K | $269K |
| Households per official establishment | 612 | 697 | 681 |
| Official establishment growth, 2019–2023 | +25.0% | +4.2% | +4.1% |
| Population growth, 2020–2025 | +3.7% | +0.3% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,005 | $1,033 | $958 |
| Median household income | $55,876 | $64,059 | $80,734 |
| Groundwork market score | 49 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 32 → 40+25.0% over the period
- Employees, 2023
- 183
- Annual payroll, 2023
- $7.5M
- One-person businesses, 2023
- 94Businesses with no payroll
- Map listings, September 2026
- 9719 chain locations
- Listings at the U.S. rate for this spending
- 92The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $184K
SBA-backed loans to businesses classed as automotive repair and maintenance, and tire dealers in Otero County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Otero County
- Population, 2025 estimate
- 70,368+3.7% since 2020
- Households
- 24,480
- Median age
- 38.8
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 6,613 sq. mi.
- People per square mile
- 10
- Median household income
- $55,876+33.1% vs. 2015–2019, before inflation
- Average household income
- $74,572
- Median home value
- $162,700
- Jobs located here
- 16,220
- Daytime population
- 63,281Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Otero County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the auto repair and car care businesses on map listings by name and distance.
Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardAuto repair and car care across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for auto repair and car care businesses, numbered among those based in New Mexico, with Otero County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 90 | 114 | 20.0 | $584K | +6.9% | #19 of 2,401 |
| 2Valencia County, NM | 88 | 75 | 27.2 | $427K | +7.2% | #32 of 2,401 |
| 3Torrance County, NM | 84 | 24 | 39.7 | $311K | +6.9% | #71 of 2,401 |
| 4Rio Arriba County, NM | 81 | 25 | 16.0 | $737K | −1.0% | #99 of 2,401 |
| 5Los Alamos County, NM | 78 | 20 | 24.3 | $499K | 0.0% | #154 of 2,401 |
| 6Taos County, NM | 74 | 35 | 22.5 | $486K | +0.3% | #240 of 2,401 |
| 7Doña Ana County, NM | 72 | 265 | 31.2 | $324K | +4.1% | #308 of 2,401 |
| 8San Miguel County, NM | 64 | 39 | 32.7 | $321K | −3.2% | #574 of 2,401 |
| 9Santa Fe County, NM | 62 | 213 | 30.1 | $351K | +1.2% | #652 of 2,401 |
| 10Cibola County, NM | 60 | 30 | 35.3 | $285K | −0.6% | #746 of 2,401 |
| 16Otero County, NM | 49 | 97 | 39.6 | $254K | +3.7% | #1,272 of 2,401 |
Other business types in Otero County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care49
- Auto repair shops57
- Collision repair and body shops65
- Car washes and detailing41
- Tire shops62
- Oil change and quick lube
- Gas stations53
- Insurance agencies66
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many auto repair and car care businesses are in Otero County, NM?
Otero County has 97 auto repair and car care businesses on map listings as of September 2026. 19 of them (20%) are chain locations. The listings count repair shops, body shops, tire shops, car washes, oil change and parts stores. Official counts show 40 businesses with payroll classed as automotive repair and maintenance, and tire dealers in 2023, up 25.0% from 2019. Official counts also show 94 one-person businesses without payroll.
How much do households in Otero County, NM spend on vehicle maintenance and repairs?
About $24.6M a year, or $1,005 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 97 auto repair and car care businesses on map listings, it comes to $254K per business. It is estimated from the incomes of the 24,480 households in Otero County and national spending patterns by income.
How does Otero County, NM compare with the U.S. for auto repair and car care businesses?
Otero County has 39.6 auto repair and car care businesses per 10,000 households, 11% above the U.S. rate of 35.7. Spending per business is $254K, 6% below the U.S. figure of $269K. At the national ratio of auto repair and car care businesses to household spending, Otero County would have about 92, against 97 on map listings. There is one business with payroll in the industry for every 612 households, against one for every 681 across the U.S. The official count rose 25.0% from 2019 to 2023, against +4.1% for the U.S.
How fast is Otero County, NM growing?
Population estimates put Otero County at 70,368 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 24,480 households. Median household income in Otero County is $55,876, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Otero County scores 49 for auto repair and car care businesses (lower middle), #1,272 of 2,401 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Otero County. It maps the auto repair and car care businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for auto repair and car care businesses · All 56 business types in Otero County
Screening a site or an acquisition in Otero County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.