Auto · County · New Mexico
Gas stations in Otero County, NM
The gas stations in Otero County, NM, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #1,036 of 2,358 scored counties
#8 of 25 scored counties in New Mexico
- Listings
- 34
- 29 chain locations (85%)
- Official establishments
- 25
- +13.6% since 2019
- Household spending a year
- $65.3M
- On gasoline and other fuels · $2,667 a household
- Spending per listing
- $1.9M
- 19% below the U.S.
- Listings per 10k households
- 13.9
- 28% above the U.S.
- Population, 2025
- 70,368
- +3.7% since 2020
See the gas stations around any address in Otero County
The site report maps the gas stations on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Otero County spend about $65.3M a year on gasoline and other fuels, or $2,667 per household, 3% above the U.S. average. That works out to $1.9M per station, 19% below the U.S. figure of $2.4M.
There are 34 gas stations on map listings in Otero County as of September 2026. Of those, 29 are chain locations, or 85%, against 84% across the U.S. That is 13.9 per 10,000 households, 28% above the U.S. rate of 10.9.
The official count of businesses with payroll classed as gasoline stations in Otero County was 25 in 2023, up 13.6% from 2019. That is one for every 979 households, against one for every 1,184 across the U.S.
Population estimates show Otero County grew 3.7% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for gas stations in Otero County is 53 (upper middle), #1,036 of 2,358 scored counties and #8 of 25 scored counties in New Mexico.
How Otero County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all gasoline and other fuels by the gas stations counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Otero County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.9 | 14.0 | 10.9 |
| Spending per listing | $1.9M | $1.9M | $2.4M |
| Households per official establishment | 979 | 1,067 | 1,184 |
| Official establishment growth, 2019–2023 | +13.6% | −6.7% | −3.1% |
| Population growth, 2020–2025 | +3.7% | +0.3% | +3.1% |
| Spending per household on gasoline and other fuels | $2,667 | $2,676 | $2,595 |
| Median household income | $55,876 | $64,059 | $80,734 |
| Groundwork market score | 53 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 22 → 25+13.6% over the period
- Employees, 2023
- 344
- Annual payroll, 2023
- $10M
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 3429 chain locations
- Listings at the U.S. rate for this spending
- 27The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as gasoline stations in Otero County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Otero County
- Population, 2025 estimate
- 70,368+3.7% since 2020
- Households
- 24,480
- Median age
- 38.8
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 6,613 sq. mi.
- People per square mile
- 10
- Median household income
- $55,876+33.1% vs. 2015–2019, before inflation
- Average household income
- $74,572
- Median home value
- $162,700
- Jobs located here
- 16,220
- Daytime population
- 63,281Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Otero County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gas stations on map listings by name and distance.
Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGas stations across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for gas stations, numbered among those based in New Mexico, with Otero County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 84 | 50 | 8.8 | $3.4M | +6.9% | #86 of 2,358 |
| 2Valencia County, NM | 83 | 23 | 8.3 | $3.7M | +7.2% | #91 of 2,358 |
| 3Los Alamos County, NM | 73 | 6 | 7.3 | $3.9M | 0.0% | #314 of 2,358 |
| 4Doña Ana County, NM | 73 | 59 | 7.0 | $3.8M | +4.1% | #315 of 2,358 |
| 5Santa Fe County, NM | 70 | 49 | 6.9 | $3.8M | +1.2% | #395 of 2,358 |
| 6Bernalillo County, NM | 60 | 223 | 7.8 | $3.2M | −1.4% | #733 of 2,358 |
| 7Rio Arriba County, NM | 54 | 23 | 14.7 | $2.1M | −1.0% | #993 of 2,358 |
| 8Otero County, NM | 53 | 34 | 13.9 | $1.9M | +3.7% | #1,036 of 2,358 |
| 9Taos County, NM | 50 | 25 | 16.1 | $1.8M | +0.3% | #1,169 of 2,358 |
| 10Torrance County, NM | 39 | 22 | 36.4 | $899K | +6.9% | #1,650 of 2,358 |
Other business types in Otero County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gas stations are in Otero County, NM?
As of September 2026, map listings count 34 gas stations in Otero County. 29 of them (85%) are chain locations. The listings count gas stations. Official counts show 25 businesses with payroll classed as gasoline stations in 2023, up 13.6% from 2019.
How much do households in Otero County, NM spend on gasoline and other fuels?
About $65.3M a year, or $2,667 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 34 gas stations on map listings, it comes to $1.9M per station. It is estimated from the incomes of the 24,480 households in Otero County and national spending patterns by income.
How does Otero County, NM compare with the U.S. for gas stations?
Otero County has 13.9 gas stations per 10,000 households, 28% above the U.S. rate of 10.9. Spending per station is $1.9M, 19% below the U.S. figure of $2.4M. At the U.S. ratio of gas stations to household spending, Otero County would have about 27, against 34 on map listings. There is one business with payroll in the industry for every 979 households, against one for every 1,184 across the U.S. The official count rose 13.6% from 2019 to 2023, against −3.1% for the U.S.
How fast is Otero County, NM growing?
Population estimates put Otero County at 70,368 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 24,480 households. Median household income in Otero County is $55,876, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Otero County scores 53 for gas stations (upper middle), #1,036 of 2,358 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Otero County. It maps the gas stations on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gas stations · All 56 business types in Otero County
Screening a site or an acquisition in Otero County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.