Food and drink · County · New Mexico
Coffee shops and cafes in Otero County, NM
The coffee shops and cafes in Otero County, NM, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #902 of 2,063 scored counties
#5 of 24 scored counties in New Mexico
- Listings
- 22
- 8 chain locations (36%)
- Official establishments
- 9
- All snack and nonalcoholic beverage bars
- Household spending a year
- $80.3M
- On food away from home · $3,280 a household
- Spending per listing
- $3.7M
- In line with the U.S.
- Listings per 10k households
- 9.0
- 18% below the U.S.
- Population, 2025
- 70,368
- +3.7% since 2020
See the coffee shops and cafes around any address in Otero County
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Otero County spend about $80.3M a year on food away from home, or $3,280 per household, 19% below the U.S. average. Spread across 22 coffee shops and cafes, that is $3.7M per cafe, in line with the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.
There are 22 coffee shops and cafes on map listings in Otero County as of September 2026. Of those, 8 are chain locations, or 36%, against 39% across the U.S. Per 10,000 households, that is 9.0, 18% below the U.S. rate of 11.0.
In 2023, official counts showed 9 businesses with payroll in Otero County classed as snack and nonalcoholic beverage bars. That is one for every 2,720 households, against one for every 1,518 across the U.S. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Another 9 one-person businesses have no payroll, by official counts.
Population estimates put the population change in Otero County from 2020 to 2025 at +3.7%, faster than the U.S. (+3.1%). For coffee shops and cafes, Otero County has a Groundwork market score of 53 (upper middle): #902 of 2,063 scored counties and #5 of 24 scored counties in New Mexico.
How Otero County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Otero County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.0 | 11.9 | 11.0 |
| Spending per listing | $3.7M | $3M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | 2,720 | 1,727 | 1,518 |
| Official establishment growth, 2019–2023 | n/a | +35.1% | +24.3% |
| Population growth, 2020–2025 | +3.7% | +0.3% | +3.1% |
| Spending per household on food away from home | $3,280 | $3,547 | $4,070 |
| Median household income | $55,876 | $64,059 | $80,734 |
| Groundwork market score | 53 | 26 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 9All snack and nonalcoholic beverage bars
- Employees, 2023
- 263
- Annual payroll, 2023
- $2.3M
- One-person businesses, 2023
- 9All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 228 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in Otero County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in Otero County
- Population, 2025 estimate
- 70,368+3.7% since 2020
- Households
- 24,480
- Median age
- 38.8
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 6,613 sq. mi.
- People per square mile
- 10
- Median household income
- $55,876+33.1% vs. 2015–2019, before inflation
- Average household income
- $74,572
- Median home value
- $162,700
- Jobs located here
- 16,220
- Daytime population
- 63,281Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Otero County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for coffee shops and cafes, numbered among those based in New Mexico, with Otero County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 73 | 51 | 9.0 | $4.5M | +6.9% | #242 of 2,063 |
| 2Valencia County, NM | 69 | 21 | 7.6 | $4.4M | +7.2% | #341 of 2,063 |
| 3Rio Arriba County, NM | 65 | 7 | 4.5 | $7.4M | −1.0% | #418 of 2,063 |
| 4Los Alamos County, NM | 57 | 12 | 14.6 | $3.8M | 0.0% | #740 of 2,063 |
| 5Otero County, NM | 53 | 22 | 9.0 | $3.7M | +3.7% | #902 of 2,063 |
| 6Doña Ana County, NM | 49 | 80 | 9.4 | $3.5M | +4.1% | #1,058 of 2,063 |
| 7Cibola County, NM | 42 | 7 | 8.2 | $3.7M | −0.6% | #1,307 of 2,063 |
| 8San Miguel County, NM | 41 | 10 | 8.4 | $3.6M | −3.2% | #1,338 of 2,063 |
| 9Santa Fe County, NM | 37 | 108 | 15.3 | $2.6M | +1.2% | #1,528 of 2,063 |
| 10San Juan County, NM | 33 | 41 | 9.8 | $3.4M | −0.9% | #1,647 of 2,063 |
Other business types in Otero County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes62
- Sit-down restaurants62
- Fast food and sandwich shops58
- Pizza62
- Coffee shops and cafes53
- Bakeries and dessert shops54
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in Otero County, NM?
As of September 2026, map listings count 22 coffee shops and cafes in Otero County. 8 of them (36%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 9 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Official counts list 9 one-person businesses without payroll.
How much do households in Otero County, NM spend on food away from home?
About $80.3M a year, or $3,280 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 22 coffee shops and cafes on map listings, it comes to $3.7M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 24,480 households in Otero County and national spending patterns by income.
How does Otero County, NM compare with the U.S. for coffee shops and cafes?
Otero County has 9.0 coffee shops and cafes per 10,000 households, 18% below the U.S. rate of 11.0. Spending per cafe is $3.7M, in line with the U.S. figure of $3.7M. The count on map listings matches the U.S. ratio of coffee shops and cafes to household spending. There is one business with payroll in the industry for every 2,720 households, against one for every 1,518 across the U.S.
How fast is Otero County, NM growing?
Population estimates put Otero County at 70,368 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 24,480 households. Median household income in Otero County is $55,876, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Otero County scores 53 for coffee shops and cafes (upper middle), #902 of 2,063 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Otero County. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in Otero County
Screening a site or an acquisition in Otero County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.