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Electricians in Otero County, NM
Competitor counts, household spending and official business counts for electricians in Otero County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #885 of 1,160 scored counties
#6 of 12 scored counties in New Mexico
- Listings
- 10
- 0 chain locations (0%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $59.1M
- On home repairs, maintenance and insurance · $2,415 a household
- Spending per listing
- $5.9M
- 51% below the U.S.
- Listings per 10k households
- 4.1
- 64% above the U.S.
- Population, 2025
- 70,368
- +3.7% since 2020
See the electricians around any address in Otero County
The site report maps the electricians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for electricians in Otero County is 37 (lower middle), #885 of 1,160 scored counties and #6 of 12 scored counties in New Mexico. That puts it in the bottom quarter of counties.
Households in Otero County spend about $59.1M a year on home repairs, maintenance and insurance, or $2,415 per household, 20% below the U.S. average. That works out to $5.9M per company, 51% below the U.S. figure of $12M. The spending figure covers all home repairs, maintenance and insurance, not only electricians.
Otero County has 10 electricians on map listings as of September 2026. None of them are chain locations, against 1% across the U.S. That comes to 4.1 for every 10,000 households, 64% above the U.S. rate of 2.5.
In 2023, official counts showed 13 businesses with payroll in Otero County classed as electrical contractors. That is one for every 1,883 households, against one for every 1,550 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $360K have gone to businesses classed as electrical contractors in Otero County. Population estimates show Otero County grew 3.7% from 2020 to 2025, faster than the U.S. (+3.1%).
How Otero County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the electricians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Otero County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.1 | 3.0 | 2.5 |
| Spending per listing | $5.9M | $8.4M | $12M |
| Households per official establishment | 1,883 | 1,386 | 1,550 |
| Official establishment growth, 2019–2023 | n/a | +15.9% | +9.2% |
| Population growth, 2020–2025 | +3.7% | +0.3% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,415 | $2,559 | $3,018 |
| Median household income | $55,876 | $64,059 | $80,734 |
| Groundwork market score | 37 | 20 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14 → 13
- Employees, 2023
- 134
- Annual payroll, 2023
- $7.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 100 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $360K
SBA-backed loans to businesses classed as electrical contractors in Otero County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Otero County
- Population, 2025 estimate
- 70,368+3.7% since 2020
- Households
- 24,480
- Median age
- 38.8
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 6,613 sq. mi.
- People per square mile
- 10
- Median household income
- $55,876+33.1% vs. 2015–2019, before inflation
- Average household income
- $74,572
- Median home value
- $162,700
- Jobs located here
- 16,220
- Daytime population
- 63,281Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Otero County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the electricians on map listings by name and distance.
Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardElectricians across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for electricians, numbered among those based in New Mexico, with Otero County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 72 | 12 | 2.1 | $13.7M | +6.9% | #136 of 1,160 |
| 2Doña Ana County, NM | 61 | 15 | 1.8 | $13.5M | +4.1% | #328 of 1,160 |
| 3Santa Fe County, NM | 59 | 14 | 2.0 | $14.5M | +1.2% | #375 of 1,160 |
| 4Los Alamos County, NM | 50 | 5 | 6.1 | $6.3M | 0.0% | #598 of 1,160 |
| 5Valencia County, NM | 39 | 8 | 2.9 | $8.4M | +7.2% | #845 of 1,160 |
| 6Otero County, NM | 37 | 10 | 4.1 | $5.9M | +3.7% | #885 of 1,160 |
| 7Chaves County, NM | 29 | 7 | 3.0 | $7.8M | −2.7% | #995 of 1,160 |
| 8Bernalillo County, NM | 28 | 105 | 3.7 | $7.2M | −1.4% | #1,016 of 1,160 |
| 9San Juan County, NM | 27 | 10 | 2.4 | $10.1M | −0.9% | #1,028 of 1,160 |
| 10Eddy County, NM | 20 | 15 | 6.4 | $4.3M | +0.3% | #1,101 of 1,160 |
Other business types in Otero County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many electricians are in Otero County, NM?
Map listings as of September 2026 show 10 electricians in Otero County. None of them are chain locations. The listings count electricians. Official counts show 13 businesses with payroll classed as electrical contractors in 2023.
How much do households in Otero County, NM spend on home repairs, maintenance and insurance?
About $59.1M a year, or $2,415 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 10 electricians on map listings, it comes to $5.9M per company. That spending covers all home repairs, maintenance and insurance, which electricians share with other businesses in the trade. It is estimated from the incomes of the 24,480 households in Otero County and national spending patterns by income.
How does Otero County, NM compare with the U.S. for electricians?
Otero County has 4.1 electricians per 10,000 households, 64% above the U.S. rate of 2.5. Spending per company is $5.9M, 51% below the U.S. figure of $12M. At the U.S. ratio of electricians to household spending, Otero County would have about 5, against 10 on map listings. There is one business with payroll in the industry for every 1,883 households, against one for every 1,550 across the U.S.
How fast is Otero County, NM growing?
Population estimates put Otero County at 70,368 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 24,480 households. Median household income in Otero County is $55,876, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Otero County scores 37 for electricians (lower middle), #885 of 1,160 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Otero County. It maps the electricians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for electricians · All 56 business types in Otero County
Screening a site or an acquisition in Otero County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.