Funeral services · County · New Jersey
Funeral homes in Union County, NJ
Competitor counts, household spending and official business counts for funeral homes in Union County, NJ, set against other counties and the U.S.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #564 of 1,472 scored counties
#15 of 21 scored counties in New Jersey
- Listings
- 60
- 5 chain locations (8%)
- Official establishments
- 34
- −17.1% since 2019
- Household spending a year
- $29.7M
- On funerals · $146 a household
- Spending per listing
- $496K
- 27% below the U.S.
- Listings per 10k households
- 3.0
- 43% above the U.S.
- Population, 2025
- 601,863
- +5.0% since 2020
See the funeral homes around any address in Union County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $146 per household (3% above the U.S. average), households in Union County spend about $29.7M a year on funerals. That works out to $496K per home, 27% below the U.S. figure of $679K.
There are 60 funeral homes on map listings in Union County as of September 2026. Of those, 5 are chain locations, or 8%, against 10% across the U.S. That is 3.0 per 10,000 households, 43% above the U.S. rate of 2.1.
Official counts show 34 businesses with payroll classed as funeral homes and funeral services in Union County in 2023, down 17.1% from 2019. That is one for every 5,979 households, against one for every 8,510 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $4.3M have gone to businesses classed as funeral homes and funeral services in Union County.
Population estimates show Union County grew 5.0% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for funeral homes in Union County is 56 (upper middle), #564 of 1,472 scored counties and #15 of 21 scored counties in New Jersey.
How Union County compares
The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Union County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.0 | 2.2 | 2.1 |
| Spending per listing | $496K | $680K | $679K |
| Households per official establishment | 5,979 | 7,847 | 8,510 |
| Official establishment growth, 2019–2023 | −17.1% | −3.7% | −1.7% |
| Population growth, 2020–2025 | +5.0% | +3.0% | +3.1% |
| Spending per household on funerals | $146 | $151 | $143 |
| Median household income | $103,202 | $103,556 | $80,734 |
| Groundwork market score | 56 | 63 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 41 → 34−17.1% over the period
- Employees, 2023
- 150
- Annual payroll, 2023
- $8.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 605 chain locations
- Listings at the U.S. rate for this spending
- 44The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $4.3M
SBA-backed loans to businesses classed as funeral homes and funeral services in Union County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Union County
- Population, 2025 estimate
- 601,863+5.0% since 2020
- Households
- 203,277
- Median age
- 39.6
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.7
- Land area
- 103 sq. mi.
- People per square mile
- 5,637
- Median household income
- $103,202+28.7% vs. 2015–2019, before inflation
- Average household income
- $149,596
- Median home value
- $529,200
- Jobs located here
- 247,379
- Daytime population
- 551,422Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Union County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for funeral homes, numbered among those based in New Jersey, with Union County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ocean County, NJ | 78 | 55 | 2.3 | $866K | +5.6% | #92 of 1,472 |
| 2Morris County, NJ | 77 | 39 | 2.0 | $830K | +3.2% | #113 of 1,472 |
| 3Burlington County, NJ | 75 | 39 | 2.2 | $721K | +4.3% | #154 of 1,472 |
| 4Somerset County, NJ | 73 | 19 | 1.5 | $1.1M | +3.5% | #178 of 1,472 |
| 5Sussex County, NJ | 71 | 10 | 1.7 | $840K | +2.9% | #221 of 1,472 |
| 6Bergen County, NJ | 70 | 71 | 2.0 | $839K | +2.4% | #234 of 1,472 |
| 7Middlesex County, NJ | 69 | 57 | 1.9 | $804K | +2.6% | #257 of 1,472 |
| 8Monmouth County, NJ | 69 | 55 | 2.2 | $728K | +1.4% | #264 of 1,472 |
| 9Cape May County, NJ | 66 | 9 | 2.0 | $867K | −1.7% | #325 of 1,472 |
| 10Essex County, NJ | 66 | 56 | 1.8 | $749K | +4.2% | #329 of 1,472 |
| 15Union County, NJ | 56 | 60 | 3.0 | $496K | +5.0% | #564 of 1,472 |
Other business types in Union County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes56
Questions
How many funeral homes are in Union County, NJ?
As of September 2026, map listings count 60 funeral homes in Union County. 5 of them (8%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 34 businesses with payroll classed as funeral homes and funeral services in 2023, down 17.1% from 2019.
How much do households in Union County, NJ spend on funerals?
About $29.7M a year, or $146 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 60 funeral homes on map listings, it comes to $496K per home. It is estimated from the incomes of the 203,277 households in Union County and national spending patterns by income.
How does Union County, NJ compare with the U.S. for funeral homes?
Union County has 3.0 funeral homes per 10,000 households, 43% above the U.S. rate of 2.1. Spending per home is $496K, 27% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Union County would have about 44, against 60 on map listings. There is one business with payroll in the industry for every 5,979 households, against one for every 8,510 across the U.S. The official count fell 17.1% from 2019 to 2023, against −1.7% for the U.S.
How fast is Union County, NJ growing?
Population estimates put Union County at 601,863 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 203,277 households. The median household income in Union County is $103,202 a year, 28% above the U.S. median of $80,734. That rose 28.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Union County scores 56 for funeral homes (upper middle), #564 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Union County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Union County
Screening a site or an acquisition in Union County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.