Funeral services · Metro area · Nebraska
Funeral homes in the Lincoln, NE metro area
Competitor counts, household spending and official business counts for funeral homes in the Lincoln, NE metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #119 of 377 scored metro areas
#1 of 3 scored metro areas based in Nebraska
- Listings
- 20
- 3 chain locations (15%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $16.9M
- On funerals · $120 a household
- Spending per listing
- $843K
- 24% above the U.S.
- Listings per 10k households
- 1.4
- 33% below the U.S.
- Population, 2025
- 352,081
- +3.3% since 2020
See the funeral homes around any address in the Lincoln metro area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lincoln metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on funerals in the Lincoln metro area comes to about $16.9M a year: $120 per household, 16% below the U.S. average. That is about $843K of household spending for each home on map listings, 24% above the U.S. figure of $679K.
The Lincoln metro area has 20 funeral homes on map listings as of September 2026. 3 of them (15%) are chain locations, against 10% across the U.S. Per 10,000 households, that is 1.4, 33% below the U.S. rate of 2.1.
The official count of businesses with payroll classed as funeral homes and funeral services in the Lincoln metro area was 10 in 2023. That is one for every 14,091 households, against one for every 8,510 across the U.S.
Population estimates show the Lincoln metro area grew 3.3% from 2020 to 2025, in step with the U.S. (+3.1%). The Groundwork market score for funeral homes in the Lincoln metro area is 60 (upper middle), #119 of 377 scored metro areas and #1 of 3 scored metro areas based in Nebraska.
How the Lincoln metro area compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lincoln metro area | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.4 | 2.7 | 2.1 |
| Spending per listing | $843K | $501K | $679K |
| Households per official establishment | 14,091 | 5,319 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −1.3% | −1.7% |
| Population growth, 2020–2025 | +3.3% | +2.8% | +3.1% |
| Spending per household on funerals | $120 | $134 | $143 |
| Median household income | $75,049 | $76,475 | $80,734 |
| Groundwork market score | 60 | 26 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10
- Employees, 2023
- 129
- Annual payroll, 2023
- $6.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 203 chain locations
- Listings at the U.S. rate for this spending
- 25The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in the Lincoln metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lincoln metro area
- Population, 2025 estimate
- 352,081+3.3% since 2020
- Households
- 140,914
- Median age
- 36.3
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.9
- Land area
- 1,409 sq. mi.
- People per square mile
- 244
- Median household income
- $75,049+23.0% vs. 2015–2019, before inflation
- Average household income
- $99,431
- Median home value
- $273,500
- Jobs located here
- 186,541
- Daytime population
- 361,853Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lincoln metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the Lincoln metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Nebraska
Every Nebraska market ranked →The highest-scoring metro areas in Nebraska for funeral homes, numbered among those based in Nebraska (a market based in another state is listed without a number), with the Lincoln metro area marked.
Top metro areas in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln, NE | 60 | 20 | 1.4 | $843K | +3.3% | #119 of 377 |
| 2Omaha, NE-IA | 51 | 70 | 1.8 | $668K | +4.2% | #167 of 377 |
| Sioux City, IA-NE-SD | 28 | 13 | 2.3 | $552K | +1.0% | #320 of 377 |
| 3Grand Island, NE | 28 | 9 | 3.0 | $484K | +1.5% | #321 of 377 |
Other business types in the Lincoln metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes60
Questions
How many funeral homes are in the Lincoln, NE metro area?
Map listings as of September 2026 show 20 funeral homes in the Lincoln metro area. 3 of them (15%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 10 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in the Lincoln, NE metro area spend on funerals?
About $16.9M a year, or $120 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 20 funeral homes on map listings, it comes to $843K per home. It is estimated from the incomes of the 140,914 households in the Lincoln metro area and national spending patterns by income.
How does the Lincoln, NE metro area compare with the U.S. for funeral homes?
The Lincoln metro area has 1.4 funeral homes per 10,000 households, 33% below the U.S. rate of 2.1. Spending per home is $843K, 24% above the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, the Lincoln metro area would have about 25, against 20 on map listings. There is one business with payroll in the industry for every 14,091 households, against one for every 8,510 across the U.S.
How fast is the Lincoln, NE metro area growing?
Population estimates put the Lincoln metro area at 352,081 people in 2025, up 3.3% since 2020, in step with the U.S. (+3.1%). It has 140,914 households. The median household income in the Lincoln metro area is $75,049 a year, 7% below the U.S. median of $80,734. That rose 23.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lincoln metro area scores 60 for funeral homes (upper middle), #119 of 377 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lincoln metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the Lincoln metro area
Screening a site or an acquisition in the Lincoln metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lincoln metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.