Groundwork

Funeral services · County · Nebraska

Funeral homes in Red Willow County, NE

Competitor counts, household spending and official business counts for funeral homes in Red Willow County, NE, set against other counties and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 2.

Listings
2
0 chain locations (0%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$790K
On funerals · $175 a household
Spending per listing
$395K
Too few listings to compare
Listings per 10k households
4.4
Too few listings to compare
Population, 2025
10,307
−3.5% since 2020

See the funeral homes around any address in Red Willow County

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Red Willow County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 2 funeral homes in Red Willow County. That is 4.4 per 10,000 households.

Household spending on funerals in Red Willow County comes to about $790K a year: $175 per household, 23% above the U.S. average. That is about $395K of household spending for each home on map listings.

Official counts show 3 businesses with payroll classed as funeral homes and funeral services in Red Willow County in 2023. That is one for every 1,501 households, against one for every 8,510 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $341K have gone to businesses classed as funeral homes and funeral services in Red Willow County.

Population estimates show Red Willow County declined 3.5% from 2020 to 2025, against +3.1% for the U.S. With 2 funeral homes on map listings, Red Willow County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Red Willow County compares

The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Red Willow County, NE compared with Nebraska and the U.S.
MeasureRed Willow CountyNebraskaU.S.
Listings per 10k households4.42.72.1
Spending per listing$395K$501K$679K
Households per official establishment1,5015,3198,510
Official establishment growth, 2019–2023n/a−1.3%−1.7%
Population growth, 2020–2025−3.5%+2.8%+3.1%
Spending per household on funerals$175$134$143
Median household income$63,697$76,475$80,734
Groundwork market scoreNot scored26

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3
Employees, 2023
6
Annual payroll, 2023
$222K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
20 chain locations
Listings at the U.S. rate for this spending
1The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$341K

SBA-backed loans to businesses classed as funeral homes and funeral services in Red Willow County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Red Willow County

Population, 2025 estimate
10,307−3.5% since 2020
Households
4,504
Median age
42.4
Homes lived in by their owners
73%
Vehicles per household
2.0
Land area
717 sq. mi.
People per square mile
15
Median household income
$63,697+30.5% vs. 2015–2019, before inflation
Average household income
$86,040
Median home value
$159,600
Jobs located here
5,147
Daytime population
10,621Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Red Willow County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of Red Willow County. Signed out, you see a blurred preview; on an account, each report is one action.

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Funeral homes across Nebraska

Every Nebraska market ranked →

The highest-scoring counties in Nebraska for funeral homes, numbered among those based in Nebraska, with Red Willow County marked.

Top counties in Nebraska

Counties in Nebraska ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sarpy County, NE7750.7$1.7M+9.0%#98 of 1,472
2Lancaster County, NE68171.3$929K+3.4%#276 of 1,472
3Douglas County, NE64351.5$765K+3.6%#379 of 1,472
4Scotts Bluff County, NE5053.3$501K−1.3%#700 of 1,472
5Hall County, NE4962.4$557K+1.4%#722 of 1,472
6Madison County, NE4474.8$319K+1.6%#877 of 1,472
7Saunders County, NE3966.7$234K+6.0%#1,023 of 1,472
8Otoe County, NE3657.8$213K+3.9%#1,084 of 1,472
9Adams County, NE3553.8$370K−0.3%#1,092 of 1,472
10Gage County, NE3166.4$261K+0.2%#1,197 of 1,472
Red Willow County, NENot scored24.4$395K−3.5%

Other business types in Red Willow County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in Red Willow County, NE?

There are 2 funeral homes on map listings in Red Willow County as of September 2026. The listings count funeral homes, mortuaries and cremation services. Official counts show 3 businesses with payroll classed as funeral homes and funeral services in 2023.

How much do households in Red Willow County, NE spend on funerals?

About $790K a year, or $175 per household. That is 23% above the U.S. average (an index of 123, where 100 is the U.S. average). Spread across the 2 funeral homes on map listings, it comes to $395K per home. It is estimated from the incomes of the 4,504 households in Red Willow County and national spending patterns by income.

How does Red Willow County, NE compare with the U.S. for funeral homes?

Red Willow County has 2 funeral homes on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of funeral homes to household spending, Red Willow County would have about 1, against 2 on map listings. There is one business with payroll in the industry for every 1,501 households, against one for every 8,510 across the U.S.

How fast is Red Willow County, NE growing?

Population estimates put Red Willow County at 10,307 people in 2025, down 3.5% since 2020, against +3.1% for the U.S. It has 4,504 households. Median household income in Red Willow County is $63,697, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Red Willow County has no market score for funeral homes: the score needs at least 5 on map listings, and it has 2.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Red Willow County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in Red Willow County

Screening a site or an acquisition in Red Willow County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Red Willow County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.