Funeral services · County · Massachusetts
Funeral homes in Norfolk County, MA
Competitor counts, household spending and official business counts for funeral homes in Norfolk County, MA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #358 of 1,472 scored counties
#6 of 12 scored counties in Massachusetts
- Listings
- 61
- 7 chain locations (11%)
- Official establishments
- 41
- −8.9% since 2019
- Household spending a year
- $44.1M
- On funerals · $156 a household
- Spending per listing
- $723K
- 7% above the U.S.
- Listings per 10k households
- 2.2
- 5% above the U.S.
- Population, 2025
- 739,749
- +2.2% since 2020
See the funeral homes around any address in Norfolk County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Norfolk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 61 funeral homes in Norfolk County. Chain locations make up 11% of them, against 10% across the U.S. Per 10,000 households, that is 2.2, 5% above the U.S. rate of 2.1.
Households in Norfolk County spend about $44.1M a year on funerals, or $156 per household, 9% above the U.S. average. That works out to $723K per home, 7% above the U.S. figure of $679K.
In 2023, official counts showed 41 businesses with payroll in Norfolk County classed as funeral homes and funeral services, down 8.9% from 2019. That is one for every 6,911 households, against one for every 8,510 across the U.S.
Between 2020 and 2025, the population of Norfolk County grew 2.2%, slower than the U.S. (+3.1%). The Groundwork market score for funeral homes in Norfolk County is 65 (upper middle), #358 of 1,472 scored counties and #6 of 12 scored counties in Massachusetts. That puts it in the top quarter of counties.
How Norfolk County compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Norfolk County | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.2 | 2.1 | 2.1 |
| Spending per listing | $723K | $699K | $679K |
| Households per official establishment | 6,911 | 7,527 | 8,510 |
| Official establishment growth, 2019–2023 | −8.9% | −6.1% | −1.7% |
| Population growth, 2020–2025 | +2.2% | +2.4% | +3.1% |
| Spending per household on funerals | $156 | $147 | $143 |
| Median household income | $130,739 | $103,960 | $80,734 |
| Groundwork market score | 65 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 45 → 41−8.9% over the period
- Employees, 2023
- 262
- Annual payroll, 2023
- $14.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 617 chain locations
- Listings at the U.S. rate for this spending
- 65The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in Norfolk County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Norfolk County
- Population, 2025 estimate
- 739,749+2.2% since 2020
- Households
- 283,368
- Median age
- 41.8
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.6
- Land area
- 396 sq. mi.
- People per square mile
- 1,843
- Median household income
- $130,739+26.6% vs. 2015–2019, before inflation
- Average household income
- $183,022
- Median home value
- $683,900
- Jobs located here
- 369,055
- Daytime population
- 712,907Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Norfolk County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Norfolk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Massachusetts
Every Massachusetts market ranked →The highest-scoring counties in Massachusetts for funeral homes, numbered among those based in Massachusetts, with Norfolk County marked.
Top counties in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Barnstable County, MA | 77 | 24 | 2.3 | $945K | +2.4% | #109 of 1,472 |
| 2Plymouth County, MA | 72 | 44 | 2.2 | $745K | +3.5% | #202 of 1,472 |
| 3Essex County, MA | 68 | 60 | 1.9 | $813K | +2.3% | #280 of 1,472 |
| 4Hampshire County, MA | 68 | 15 | 2.4 | $620K | +10.4% | #295 of 1,472 |
| 5Middlesex County, MA | 65 | 116 | 1.8 | $772K | +2.8% | #355 of 1,472 |
| 6Norfolk County, MA | 65 | 61 | 2.2 | $723K | +2.2% | #358 of 1,472 |
| 7Worcester County, MA | 61 | 85 | 2.5 | $564K | +3.7% | #463 of 1,472 |
| 8Bristol County, MA | 59 | 52 | 2.2 | $649K | +2.9% | #504 of 1,472 |
| 9Suffolk County, MA | 54 | 49 | 1.5 | $734K | +0.1% | #594 of 1,472 |
| 10Hampden County, MA | 52 | 50 | 2.7 | $553K | +0.2% | #654 of 1,472 |
Other business types in Norfolk County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes65
Questions
How many funeral homes are in Norfolk County, MA?
Norfolk County has 61 funeral homes on map listings as of September 2026. 7 of them (11%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 41 businesses with payroll classed as funeral homes and funeral services in 2023, down 8.9% from 2019.
How much do households in Norfolk County, MA spend on funerals?
About $44.1M a year, or $156 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 61 funeral homes on map listings, it comes to $723K per home. It is estimated from the incomes of the 283,368 households in Norfolk County and national spending patterns by income.
How does Norfolk County, MA compare with the U.S. for funeral homes?
Norfolk County has 2.2 funeral homes per 10,000 households, 5% above the U.S. rate of 2.1. Spending per home is $723K, 7% above the U.S. figure of $679K. At the national ratio of funeral homes to household spending, Norfolk County would have about 65, against 61 on map listings. There is one business with payroll in the industry for every 6,911 households, against one for every 8,510 across the U.S. The official count fell 8.9% from 2019 to 2023, against −1.7% for the U.S.
How fast is Norfolk County, MA growing?
Population estimates put Norfolk County at 739,749 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 283,368 households. Median household income in Norfolk County is $130,739, 62% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Norfolk County scores 65 for funeral homes (upper middle), #358 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Norfolk County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Norfolk County
Screening a site or an acquisition in Norfolk County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Norfolk County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.